One of the most valuable assets you could own as a business owner is your brand’s identity. It builds trust, differentiates you, and connects you with your audience on a deeper level. Without a unified visual identity, the strongest marketing campaigns are bound to fall flat. This is when you need Marq – the brand design platform that packs a punch. Let’s get to know why it is a better option than traditional graphic design services or outsourced branding work.
What is Marq – The Brand Design Platform?
An efficient all-in-one workplace, Marq is a brand design platform that helps business owners and marketers get consistent visual content. It offers a centralized place for you to store all your brand assets, use them on customized templates, and collaborate on designs. With it, you and your team can craft visuals even without advanced design skills.
Furthermore, it offers you the ability to take control of your branding identity in a quick and straightforward way. This is in contrast to traditional methods, which involve freelancers and design agencies. It lets you produce on-brand content without the long wait times or hassles these graphic design services pose.
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What are the Key Features of Marq?
More than just another branding design tool, Marq is designed specifically for getting professional results without compromising speed and quality. The following are its core features:
Template Library and Custom Branding
Marq wouldn’t be the branding design platform it is known for without its vast template library. It offers templates for a wide array of business needs, such as brochures, presentations, social media posts, and so much more. You can customize each template to match your brand’s identity. All you need to do is upload your logo, typography, and brand colors. The platform ensures that every piece of design assets you create stays on-brand, no matter who is designing it.
Consistent Brand Asset Management
Marq’s brand asset management system is probably its best and most powerful feature. It lets you store logos, fonts, images, colors, and brand guidelines in one central hub. This guarantees that every design you and your team craft maintains visual consistency. This is the key to stronger branding across all your channels.
Easy Collaboration
The most successful businesses run on marketing teamwork. With Marq, collaboration with your marketing team is easy. It lets all your team members work on a single project simultaneously, leave feedback, and edit in real time. This makes your design process faster than outsourcing to traditional branding services.
Integration with Business Tools
If you already have established workflows, using Marq would be a breeze, as you can integrate it with some of the most popular business tools. You can connect it to your Google Drive, Dropbox, or any marketing automation software. This allows for easy pulling in of assets, sharing of files, and content publication. This reduces friction and makes sure that your branding efforts stay effective and scalable.
What are the Advantages of Using Marq?
Many successful business owners and marketers know that efficiency and brand consistency are as crucial as creativity. This is why Marq, the brand design platform, is beneficial. It provides measurable benefits than traditional graphic design services and standalone brand services. Here’s what you’ll enjoy working with Marq:
Savings on Time and Resources
Outsourcing to freelancers or design agencies can result in delays of days or weeks for revisions. When you switch to Marq, you can design and update content in an instant using your pre-approved templates. This gets rid of the design delays and makes sure that your marketing campaigns flow smoothly without the extra costs.
Cost-Effectiveness
If you’re a business that requires a regular stream of content, hiring freelancers can become expensive. For this, Marq offers a scalable option by giving you the tools you need to design in-house. This results in the reduction of your design costs without compromising quality.
Scalability
Whatever your business size, Marq efficiently adapts to your design needs. It is a godsend to small businesses and startups that don’t yet have the budget for a whole design team. On the other hand, enterprise teams can scale their content production across departments while keeping their brand guidelines intact.
Stronger Visual Identity and Consistent Branding
Marq offers centralized brand assets and custom templates specifically for crafting consistent branding visuals. You can customize them to align perfectly with your company’s identity. This will ensure that your brand always looks professional, regardless of who creates the content.
Marq vs. Traditional Branding and Graphic Design Services
Traditional branding and graphic design services do have their strengths, but many entrepreneurs are now shifting to Marq. Here’s how it compares:
Cost
Hiring a freelancer or design agency means having to pay for hourly rates and project-based fees. On the other hand, Marq operates on a subscription model where you pay a fixed monthly rate per user. This is more cost-effective, especially for startups and small businesses.
Speed
Traditional graphic design services can sometimes be slow because of the lengthy back-and-forth emails, revisions, and scheduling delays. With Marq, you can design and publish instantly with its ready-to-use templates.
Control
When too many designers or branding services are working on your brand assets, there is a higher chance of losing consistency and getting off-brand visuals. Marq has all your brand assets stored in one centralized platform. In addition, its templates are lockable, meaning, your branding templates are protected against use that is not in your guidelines.
Who is Marq For?
Marq isn’t just a design tool, it’s an effective branding design platform that is made for the following:
- Small Business Owners: Startups and small businesses that need quality designs but have limited budgets.
- Marketing Teams: Growing companies with marketing teams can benefit from using Marq, as it enables them to collaborate with ease.
- Enterprises: Big brands that struggle with brand consistency will find Marq’s centralized hub helpful in maintaining their brand guidelines.
Final Thoughts
Designing a brand identity and maintaining its consistency are real challenges many entrepreneurs face. Marq, as a brand design platform, helps you achieve both quickly, easily, and affordably. It combines the strengths of a graphic design service and a dedicated branding service into one.
However, while Marq provides the necessary tools for your designs, a custom creative design solution offers a superior option. Not only does it go beyond templates, but you also get high-quality designs made by real professional designers. Watch Penji’s demo video here to learn how you can get tailor-made branding assets like no other.
Or better yet, click this link to send in your first design request.
About the author
Celeste Zosimo
Celeste is a former traditional animator and now an SEO content writer specializing in graphic design and marketing topics. When she's not writing or ranking her articles, she's being bossed around by her cat and two dogs.
