Video is a popular tool for business owners to help them leverage their brand, attract new customers, and build loyalty. According to the latest Wyzowl survey, 91% want to see more brand video content. If you are still relying on traditional marketing, it’s time to add videos to your marketing strategy. This guide will introduce you to video marketing and its benefits. Continue reading and explore the top marketing agency video production services today.
Video Marketing Explained
Video marketing uses video content to promote a product, service, or brand. Marketing experts can use these videos in various channels and formats to help reach and engage audiences. As you have observed, during the pandemic, video marketing surged as local companies sought to attract customers to stay close to home. HubSpot’s 2020 State of Marketing Report revealed that video was the leading media for content marketing compared with blogs or infographics. So, why is video powerful in marketing?
Benefits of Video Marketing
Developing a video marketing strategy involves more than other marketing forms. Before you invest any resources into video production, let’s explore the benefits of video marketing for business.
Higher Conversion Rates. Converting average viewers into paying customers is the ultimate goal of marketing.
Improved Social Reach. Facebook, Instagram, Pinterest, YouTube, and Twitter offer a perfect opportunity to improve your business’s social reach and increase brand awareness. After all, videos are incredibly shareable. Facebook prioritizes original videos in user feeds.
Greater Credibility and Trust. Video helps you build trust and credibility among your target audience. Product descriptions, instructional videos, tutorials, and customer spotlights are examples of videos you can create. As an industry leader, people in your niche will likely come to you first for information or to make a purchase.
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Improved SEO. One of the factors of Google’s algorithm for search rankings is “dwell time,” or how long visitors stay on your website. This may also be called “long clicks vs. short clicks.” If people spend a lot of time on your website, it must have quality content. A great way to capture visitors’ attention is to provide a short, compelling video.
Enhanced Marketing Strategies. Video is a dynamic form of marketing that’s easily paired with other strategies. For example, if you’re already posting how-to blogs, you can produce similar material in a video format to share alongside them. Similarly, if you’ve built an extensive email list, you can integrate video marketing into your email campaigns.
Where to Find Marketing Agency Video Services
Finding the right marketing agency to produce your video content can significantly impact your campaign’s success. Here are the top video marketing agencies that you can work with.
1. Fresh Content Society (FCS)
Fresh Content Society is a leading video marketing agency focusing on producing compelling social media narratives. They are adept at creating bespoke video content that resonates across diverse platforms, ensuring your message reaches the intended audience.
Services Offered:
- Video SEO Optimization
- Interactive Video Content
- Video Analytics and Performance Tracking
2. UnicornGO
UnicornGO is a Creative- as a Service (CaaS) provider that offers graphic design, content writing, and video editing. You can submit project requests for a fixed monthly rate that UnicornGO’s in-house graphic designers, writers, and video editors will work on. To get started, choose a plan and create an account. After that, you can describe your project via email.
UnicornGO’s turnaround time on basic video editing requests is about one to two business days. If you’re requesting something more complex, they’ll provide you with a quote for an approximate completion time.
Services offered:
- Video editing
- Content writing and editing
- Web content
- Social media posts
- Web and print graphics
3. Kimp
Kimp is a subscription-based graphic design and video design agency offering graphic design and video design, including motion graphics, video editing, and video animation. If you want to use videos for your social media marketing campaigns, Kimp is a good choice.
The only downside is that Kimp does not offer on-location or custom video production services. They are a good fit if you have plenty of footage to repurpose. If you create content in-house and only need post-production editing assistance, Kimp can also help you.
Services offered:
- Animated explainer videos
- Editing existing footage
- FAQ videos
- Demo videos
- GIFs and motion graphics
- Audiograms
- Print and web graphic design (add-on service)
4. Quickframe
Quickframe is a video production marketplace that connects businesses with a global network of freelance video creators. You provide the project details, and freelancers compete for the job based on their skills and rates. This lets you select the perfect fit for your project and quickly produce content. Quickframe also offers subscription plans for ongoing video needs.
However, it must be noted that Quickframe is only a production platform. They don’t provide creative services like scriptwriting or concept development. To ensure successful projects, clients must have a clear vision and well-defined project scope, including a detailed creative brief.
Services offered:
- On-location video shooting
- Video editing
- Project management
5. Vidsy
Like Quickframe, Vidsy is a social media video production platform that connects brands with a pool of global creators. Unlike other platforms, where you choose a single freelancer, Vidsy assigns multiple creators to each project, delivering a range of video options. This approach is ideal for quickly generating various social media ads, especially for new product launches.
Services offered:
- Original video ad creation
- Streamlined influencer marketing management
- Social media content
Elevate your Visual Storytelling with Motion Graphics from Penji
If you are not ready to hire a marketing agency video production or editing services, you can partner with Penji to enhance your marketing campaigns. Our professional designers will work closely with you to create custom animations that perfectly align with your brand and goals. From explainer videos to social media content, we’ll deliver high-quality motion graphics that leave a lasting impression. Watch the demo video to learn more about Penji’s motion graphics services.
