As customer expectations rise in both B2C and B2B customers, marketing and sales teams are becoming aware of various AI tools. AI funnel tools help marketers make lead generation, nurturing, and conversion more manageable and efficient. Even small businesses must keep up with this trend by adopting AI technology. The good news is that several AI funnel builder software and platforms guide you toward a successful business. 

This guide will explain how AI funnels work, the benefits and tools they provide, and real-world examples of businesses using AI funnel builders to drive growth. 

ai funnel builder

Table of Contents 

  1. Core Benefits of Using AI Funnels
  2. How AI Funnels Work
  3. Steps for Getting Started with AI Funnel Builder 
  4. Best AI Funnel Builders in 2024
  5. Sephora: A Case Study of a Successful AI-powered Marketing Funnel Campaign
  6. Conclusion 

Core Benefits of Using AI Funnels

ai funnel builder graphic

AI funnel offers several advantages that enable any business to implement an advanced funnel strategy. 

  • AI-Powered Funnel Building. The drag-and-drop AI funnel builders make it easy for anyone to lay out personalized customer journeys. You don’t even need technical skills or manual coding. Funnel templates and AI-generated copy can also provide a good starting point.
  • Maximized Conversions. Machine learning (ML) algorithms continuously optimize every page of your funnel based on data-driven insights. 
  • Personalized Customer Experiences. Deep learning allows individualized interactions, messaging, and product recommendations tailored to each potential client. This targeted approach could offer higher conversion rates. 
  • In-Depth Analytics. Powerful AI dashboards, reports, and forecasts provide real-time funnel performance updates. This feature helps business owners and marketers quickly identify opportunities and adjust strategies for better results. 
  • Continuous A/B Testing. The AI facilitates A/B test variations of your funnel to determine the best combination of elements and flows. It is like having a dedicated marketing team working 24/7 to boost conversions. 
  • Seamless Integration. The ability to connect your CRM, email platform, payment processor, and other automation tools creates an integrated customer experience. 

How AI Funnels Work

AI sales funnel offers a new efficiency level that goes beyond the traditional sales funnels. Strategies are usually applied uniformly throughout the process. In contrast, AI funnels are dynamic and constantly evolve based on real-time data and customer journeys.

One of the unique characteristics of an AI sales funnel is its predictive analysis capabilities. Conventional funnels are generally reactive, relying on human input to interpret customer actions and preferences. Surprisingly, AI algorithms can analyze large data sets to identify trends, making accurate predictions about customer actions. This feature enables businesses to address potential hindrances in the funnel and improve conversion rates. 

AI sales funnels are more than about demographics. They analyze each data point, including browsing habits, purchase history, and social media activity. AI algorithms can classify customers into micro-categories. This way, every interaction provides an opportunity to create a targeted experience, increasing the success in conversion. 

Automation within AI sales funnels saves a considerable amount of time. AI sends automated emails and crafts personalized messages through ML algorithms that analyze customer behavior. 

Steps for Getting Started with AI Funnel Builder 

woman working on computer

AI algorithms can automate tasks that were once manual, like email campaigns and social media posts. This innovation saves time and ensures the right content reaches the right audience. 

Chatbots can engage with customers 24/7, effectively addressing queries and leading them down the funnel. AI can also help in A/B testing by rapidly analyzing which landing page, email, or ad type is more effective. It takes trial-and-error out of the equation. 

Below are the simple steps in using an AI funnel builder for the first time. 

1. Select a Template. Choose from available templates for a standard funnel to give you a professionally optimized structure, including: 

  • Lead generation
  • Tripwire offer
  • Webinar
  • Online course
  • Software free trial
  • eCommerce

2. Customize the Pages. Use drag-and-drop builder to edit page copy, layouts, styles, and design. Insert your brand assets and tweak messaging to your voice. When designing the pages, it is still recommended to work with real designers. Don’t rely solely on AI in this aspect. Instead, bring your AI-rendered layouts to designers and let them create a branded design for you. This is one of Penji’s services. We listen to ideas, AI-generated or not, and bring your visions to life. 

3. Configure Lead Flows. Map out the multi-step journeys you want potential customers to follow in your funnel based on actions taken. Then, Integrate email campaigns into the flows.

4. Add Integrations. Connect your CRM, email platform, payment processor, and other tools for a seamless funnel experience.

5. Activate AI Optimization. Activate the essential features like lead scoring, personalization, A/B testing, and intelligent recommendations to start your optimization process.

6. Monitor and Improve. Launch your funnel and keep an eye on performance. The AI continually tests and evolves your funnel over time to boost conversions.

Best AI Funnel Builders of 2024 

examples of ai funnel tools

Explore these top five AI tools to help you across the marketing funnels. These tools can also assist you in getting qualified leads and boost your sales. 

1. Systeme

Systeme offers an all-in-one sales funnel platform that enables businesses to build and manage their funnel efficiently. Systeme is helpful for landing page creation, teaching an online course, and managing affiliates.

The free plan only allows up to 1,000 contacts, so you must upgrade if you need more. Systeme also offers three paid plans, including:

  • Startup: $27/month
  • Webinar: $47/month
  • Enterprise: $97/month
  • Custom plan: $147/month and above

2. is an AI conversational marketing platform. It helps you approach prospects and get leads for your business through AI market research. It generates leads through AI chatbots and email. In addition, the platform can schedule meetings for your representatives and bring you that much closer to the sale. 

At ExceedAI, you have to request a quote for pricing.

3. Saleswhale 

Saleswhale is a SaaS solution that leverages AI to identify, engage, and convert overlooked leads. With the free plan, you can start to monitor and convert up to 200 leads monthly. Paid plans are available for additional leads and an active email campaign. 

Saleswhale’s pricing packages include:

  • Starter: $495/month
  • Plus: $1,495/month
  • Professional: $2,495/month

4. Clickfunnels

If you are looking for an end-to-end AI funnel builder, use ClickFunnels. The tool aims to improve the marketing experience for businesses of all sizes through AI sales models and neural sales data. It allows you to create funnels, build websites, and manage affiliates seamlessly.

Clickfunnels offers three plans, including: 

  • Basic: $97/month
  • Platinum: $297/month
  • Two Comma Club: $2,497/month


If you are looking for a comprehensive and collaborative reporting platform, consider is a marketing analytics platform that allows companies to consolidate, cleanse, and visualize data from various marketing channels and platforms in one centralized location.

There are various plans available, including:

  • Essentials: $399/month
  • Plus:  $999/month
  • Enterprise: $1,999/month

Sephora: A Case Study of a Successful AI-powered Marketing Funnel Campaign

sephora example of ai marketing

Sephora, a top global retailer, teamed up with Hanalytics and to transform its data management, cutting costs by 75%. This collaboration streamlined data processing for 18 European teams, saving time and improving insights. It ensured consistent data access for central and local teams, leading to better decision-making at all levels. 

This case study illustrates how Sephora revolutionized its data strategy, highlighting the benefits of efficient data integration in large-scale retail. Here’s a summary:

Cost Reduction:

  • 75% reduction in data warehouse costs: By consolidating marketing data into a single, streamlined format, they eliminated the need to manage and process hundreds of separate tables, leading to substantial cost savings.

Enhanced Insights:

  • Central and local teams saved significant time by no longer needing to manually collect, assemble, and analyze data. This allowed for quicker access to crucial insights.
  • Everyone at Sephora, from senior leadership to local markets, had access to the same comprehensive data set, fostering better collaboration and decision-making.
  • The consolidated and clean data format enabled them to perform more in-depth analysis, leading to a better understanding of customer behavior and marketing effectiveness.

Sephora’s implementation of AI sales funnels resulted in significant cost savings and improved operational efficiency. It also resulted in deeper customer insights, ultimately improving business outcomes.


AI-driven funnels are a paradigm shift in digital marketing. These advanced solutions, specifically AI funnel builders, offer core advantages such as personalized customer interactions, in-depth analytics, continuous A/B testing, etc. These benefits are geared towards optimizing the customer’s journey, from awareness to conversion. 

Adopting AI in marketing funnels is necessary for businesses aiming to remain competitive. This paradigm shift is setting the new standard for digital marketing, making AI integration essential for future success.