Poor design and slow image loading are two primary causes of why visitors lose interest in your website. If your website experiences these, it’s time to hire a web designer to remake your current website to something more engaging. And if you need a guide on how to hire a web designer to make a killer website, read more below!
Web Designers for Hire
Want to hire a web designer right now? There are two easy ways to get quality designs through Penji:
1. Get a Landing Page Design from the Marketplace
Browse professionals on Penji’s marketplace and get a landing page in record time. You’ll know the price up front and get 3 revisions at no additional charge. It’s a great option for quick and simple projects that don’t require multiple pages.
2. Sign Up for an Unlimited Design Subscription
Penji’s unlimited graphic design subscription (tiers 2 and 3) grants you access to professional web designers on a rolling basis. Get websites and landing pages designed for a flat monthly fee – plus all the other graphic design services we offer.
Choosing Where to Find a Web Designer
One Google search gives you thousands of options. It can overwhelm you, but we can help you simplify this process. Before we can narrow down your choices, here’s what to consider before choosing a web designer.
Budget
Before hiring a web designer, you must set a budget. As we mention below, we provide a price range of how much a web designer charges for its services. That said, setting a reasonable budget when hiring a web designer is important.
WebFX reveals that web designs can cost upwards of $100,000. However, you don’t have to spend THAT much, especially if you have a small budget. You can consider budgeting around $1,000 to $10,000 to start. Fortunately, you have options like hiring a freelance designer or a graphic design service. They offer lower prices compared to agencies, which can help you save money.
Availability
Many web designers are ready to take on your project immediately. However, your preferred freelance web designer might be available after a few days or weeks because they have current client projects and are available in a few days or weeks. Meanwhile, agencies and graphic design services have web designers prepared to work on your project once you commit via a subscription or pay in full.
Turnaround Time
Another thing to consider before finding your web designer is the turnaround time. Web design is much more complex than regular graphic design work, considering the principles a designer must consider. That said, a standard turnaround time for web designs is usually 72 hours for one page. However, expect 48-hour turnaround times for some graphic design services. Some agencies or freelancers take longer because they can work on a per-page basis.
Now that we’ve covered some considerations on how to choose your web designer, here are the best places to find web designers:
1. Freelance Sites
Millions of web designers are waiting for the next opportunity to work with a new client and provide them with high-quality web design work. Clients can find designers of various specialties and with various pricing ranges. One advantage of freelance sites is you can see the designer’s work showcased before hiring them. This way, you can see their work before making a decision.
However, since you have millions of options, finding a designer is challenging, and you might waste your time finding the ideal freelancer before your established deadline. Another downside to choosing this option is that, despite the turnover rate, your freelancer might be working with other clients, which could impact when they deliver your projects.
Another way freelancers can provide designs for you is through design contests. A design contest is beneficial if you have a set design idea in mind, but need to see variations of it. However, a design contest has its challenges, such as high cost, low turnover rates, and low-quality work at a cheaper budget.
2. Agencies
Many small businesses and big brands rely on agencies to create web and graphic designs. They depend on their expertise and skills to create compelling web designs that ensure visitors convert into customers. Plus, agencies have detail-oriented employees who integrate your branding into your website, down to the iconography.
However, agencies can charge thousands and even millions of dollars for web designs. It’s reasonable for them to charge these prices, but if you don’t have the budget, you can move on to the next best option. Plus, the project can take time since agencies are also working on other client projects. In fact, even agencies subscribe to them too!
3. Graphic Design Services
Many graphic design services nowadays offer more than just graphic design. Some of them include web designs in their plans, making it a more affordable solution for many small businesses that need everything in one place! Additionally, you can request as many web page designs as you need while subscribed to these services.
However, subscribing to graphic design services is ideal when you need more than one or two projects. Since these are subscription services, you can maximize your investment by submitting many projects monthly to ensure that you get your money’s worth!
Types of Website Designers
It can save you a lot of headaches to know each type of designer’s specialization ahead of time. If you’re stuck choosing between several competent designers, this info will reveal who’s best for the role.
UI Designer
A designer with UI expertise is invaluable when building a professional website. These designers are in charge of the overall aesthetic of your website, including the layout, colors, and the placement of visual elements. They make sure all branding elements, like typography, look professional.
UX Designer
It’s great to have a UX (user experience) designer on your team. These are the designers with keen insight into how your customer will experience your website. Their job is to make sure the user’s experience is enjoyable and free of frustration and confusion. They will analyze competitors, collaborate with UI designers, and solve usability issues on your website.
Front-End Developer
These are the coders who work with languages like HTML, JavaScript, and CSS to bring your website to life. They can take design concepts and translate them into functional website components. Front-end developers know about SEO and browser issues so they can troubleshoot common problems for you.
Graphic Designer
Graphic designers can supplement what your website designer creates. They can provide logos, promotional materials, icons, and other visual assets to stylize your website. If you’re putting together brand guidelines or running marketing campaigns, a graphic designer can streamline the production of all visual elements.
Does this mean you’ll need to drain your bank account and hire several designers? Probably not. A designer can have expertise in multiple areas, and you may even be able to hire one person to sufficiently handle a project. A good design agency will have the right players on hand so you don’t need to put together your own team.
Cost of a Web Designer
If you’re wondering how to hire a web designer, you’re probably also wondering about the price. Web design rates vary so drastically it can be hard to estimate a budget. Designers may charge anywhere from $25 to more than $100 per hour. Meanwhile, an agency or design marketplace is likely to charge you a flat fee per project. This can range from a few hundred to a few thousand dollars just for the initial design.
Such exorbitant fees are one reason we keep it simple at Penji, charging a predictable flat rate each month. Customers in our two upper subscription tiers know they can get unlimited web design help whenever they need it.
Get a taste of unlimited web design
Try Penji risk-free for 30 days and get all the web designs you need
When hiring an agency or a freelancer, you can guestimate the cost by considering how many of these elements you need:
- Initial Setup – Do you need the designer to set up your website from scratch (eg. domain, logins, blog setup, etc)? This should just be a small fee.
- Wireframing & Design – This will likely be the bulk of the cost: the design process itself.
- Staff Training – If your website is more complex, the designer may need to spend some time showing you/your staff how to use and update it. You may be charged hourly for this.
If you won’t be managing your own website, your designer may also charge a monthly maintenance fee for small tasks. In other cases, you’ll pay your designer on an as-needed basis to fix errors and make changes.
How to Cut the Cost of a Website Design
Maybe you’re just starting a business and don’t have much cash. Or maybe you just find today’s web design rates absurdly overpriced. In that case, here are some ways to save money effortlessly:
- Use a website builder/template – This is by far one of the most popular ways to save money on design. Platforms like Wix and Squarespace have tons of free and paid templates to choose from. Yes you may lose that custom feel, but if you add your branding tastefully, your customers will never notice it’s a cookie cutter template.
- Reduce the number of pages you request – Do you really need a web designer to create 10+ webpages for you, or do you only need them to do the important ones (eg. services, contact, about, homepage). If you do some of the work in-house, you’ll cut the amount of work the designer does, and thus the price.
- Don’t be experimental – You may have a lot of interesting ideas for your website. But if finances are tight, the last thing you should do is test out all of your experimental ideas. Instead, think minimum viable product. What are the most critical components? What is the most straightforward way to deliver what your customers value?
Yes, there are other ways to cut costs, but we wouldn’t recommend them if you really want a website that wows visitors. Using free stock images, hiring amateur freelancers, and populating blogs with AI-written content is a slippery slope. If you want to create a truly memorable brand, cutting corners will water down your brand too much. Cheap? Yes. Worth it? Nope.
How to Hire a Web Designer
What are the steps to finding a website designer who won’t disappoint you?
1. Know What You Need
To determine what you need, answer the following questions:
- What’s your budget? In the design world, pricier doesn’t always mean better. Some brands get wrapped up in long-winded design projects with prestigious agencies only to end up exhausted and disappointed in the end result. Similarly, freelancers offering extremely quick and cheap websites should raise a few red flags. A reputable design team usually fits or slightly stretches your budget while delivering quality work.
- What, if any, type of CMS platform will you use? Comparing key CMS features will give you an idea of what’s best for you. Ideally, your designer will have expertise in this particular CMS. Some designers market themselves according to CMS expertise, like WordPress designers.
- What design platform do you prefer? Some businesses have no preference, but others are already utilizing specific tools. For example, a company with an in-house designer who uses Figma may want to hire an outside designer who uses Figma too. It makes collaboration easier and may help you reach your deadline faster. In another instance, a brand with all their assets in a paid Canva account may want to use a designer who is schooled in Canva.
2. Pick a Hiring Platform
Lets face it, there are a million places to hire web designers. You have to narrow it down. Do you have the money to invest in an agency, or do you prefer working with a single freelancer to save money? It’s important to consider what the experience will be like using platforms like Upwork and Fiverr vs independent agencies and freelancers.
Can’t find the RIGHT web designer on freelance sites? Penji has a team ready to take on your web designs! Watch a demo on how you can request a web design upon subscribing!
Plus, at Penji, we blend the best of both worlds offering the convenience of a freelance platform without the anonymity. Rather than a freelance marketplace of separate designers, we built a team of vetted specialists who work together from around the world. Penji’s web design service is run by humans for humans. That means you can get in touch with our Customer Support team anytime via email or phone (yes, phone!) As a Penji customer, you’ll be assigned a Support Specialist to bridge any communication gaps between you and your design team.
3. Create a Design Brief
You’ll definitely want to create a document outlining the full scope of your project. It should include:
- a description of your company
- the purpose of the design/redesign
- your target audience
- a projected timeline
- a list of expected deliverables
- a list of additional assets needed (eg. logo)
- requirements (minimum functions & features)
A well-crafted design brief helps you track progress and manage expectations realistically.
4. Hand Over the Materials
Once it’s showtime, equip your designers with everything they need to do a stellar job. They should have access to your brand guidelines, design brief, preferred contact information, and the clearest instructions you can provide. Ideally, instruction will be given both verbally and in writing so the designer can fully digest the scope of the work.
If you are rebranding, your designer should understand how you’re growing and changing as a company. They will have looked over your previous website so they can distinguish between the old and new direction. Don’t be afraid to share the mission and vision of the company so your designer gets a felt sense of where you’re headed.
Don’t Settle for a Subpar Website
Hiring a website designer isn’t easy, and when its something as important as your website, it’s better to go the extra mile. Fortunately, this doesn’t have to mean spending thousands of dollars on designers you can’t afford. But it does mean carefully reviewing each designer’s portfolio and the websites they’ve built. Look at the layout, branding, functionality, and user-friendliness to determine the quality of their work. In a world full of designers, there’s no need to settle for a subpar website.
Our design team is brimming with talent from web designers, logo specialists, illustrators, and ad designers – all accessible to you in one simple subscription. Get a sneak peek of the magic behind Penji when you watch a quick demo!
