7 Signs It’s Time to Hire a Graphic Design Team for Your Business

TL;DR: If your brand experiences design delays, inconsistent creatives, or rising design costs, it’s time to hire a graphic design team.

​One of the most open secrets successful businesses will share with newbie marketers is the power of graphic design. Strong visuals are no longer an option, but a necessity. Studies show that 73% of businesses invest in it and enjoy consistent branding, grow revenue 33% faster than the competition. If you’re still not using a professional graphic design service, it may be the clearest sign it’s time to hire a graphic design team:

Sign #1: Your Design Requests Get Delayed Often

The first sign is noticing that you and your marketing team wait days, or even weeks, to get updates on your design requests. If your campaigns begin to stall because your visuals take too long to be delivered, you’re more than likely relying on freelancers. Or it could be that your internal team just can’t cope with the demands.

​If this is you, you need to look into on-demand design services and modern design-as-a-service to get your visuals done. When you outsource graphic design services to these channels, you’ll get access to dedicated teams of pro designers that will handle your requests for you. You can say goodbye to design delays or bottlenecks and focus on strategizing.

Sign #2: You Spend Precious Time Managing Freelancers

When you notice your time is spent more on managing freelancers instead of strategizing, it’s time to hire a graphic design team. When you hire a freelancer for your branding visuals and hire someone else to create custom illustrations, you’ll suddenly realize you’re working with too many freelancers. This means catering to each of their communication styles, schedules, and creative output. This is a job in itself.

​Furthermore, managing multiple freelancers not only takes up a huge chunk of your time but is also laborious, unreliable, and expensive. If you don’t want to miss deadlines or chase after freelancers for revisions, outsource graphic design services to an on‑demand design service or design-as-a-service platform. They offer unlimited graphic design services for a single subscription fee.

Sign #3: Your Visuals Look Inconsistent

When multiple graphic design services (freelancers, agencies, and DIY designs) work on your visuals, it’s no surprise to get fragmented results. Assess your current designs and check whether your logo appears in mismatched variations or your brand colors change from one platform to another. These inconsistencies may seem insignificant, but are strong enough to weaken trust and recognition.

​An on-demand graphic design solution can help you craft consistent visuals that let your audience see a cohesive identity wherever they encounter your brand. Penji, for one, has a design team that will study your brand to create designs that consistently identify you in a crowded marketplace.

Sign #4: You Keep Missing Your Marketing Deadlines

When your campaigns keep missing the deadlines, it’s a sure sign you need to hire a graphic design team. When your creative assets aren’t ready for your email campaigns, social media posts, paid ads, or promotions, they get delayed. This means missed opportunities that can slow down business growth.

​And, when your creative production can’t keep up with your marketing goals, it can ripple across your product launches, sales cycles, and brand momentum. If you don’t want this to happen, outsource your graphic design services to one that gives you access to diverse talents, flat monthly rates, and high-quality creatives. Most importantly, an on-demand graphic design solution that offers fast delivery times.

Sign #5: Hiring In-House No Longer Makes Sense Financially

One of the main reasons many businesses have switched to on-demand graphic design solutions is that they’re tired of the hiring process. This rings true for both hiring freelancers and building an in-house design team. They no longer want to recruit, pay salaries and benefits, or cover software and hardware costs.

​A design-as-a-service will charge you a flat monthly subscription fee to get unlimited design requests and revisions. It has a team of designers who’ll take care of all your design requirements. You won’t have to think about hiring or building an internal team anymore, and instead, you can now focus on growing your business.

Sign #6: Your Design Demands Increase

When your business grows, expect your design requirements to grow, too. You’ll need more than simple social media posts or a logo from an online template. Your marketing campaigns will need more creative ads, landing pages, presentation decks, branding assets, and print materials. These, and more, can no longer be created with DIY design tools, and it would be too costly to hire a freelancer for each.

​Flexible on-demand design services or design-as-a-service can help you get all these designs without breaking the bank. Most of these platforms offer a wide range of graphic design services to handle all you’ll need for your campaigns. And they will create unique designs specifically for your brand’s needs.

Sign #7: You Need More Specialized Designs

Along with an increase in design demands, business growth also means visuals that go beyond simple graphics. Your marketing efforts now need custom illustrations, complex infographics, attention-grabbing landing pages, and even motion graphics. This cannot be done by one designer alone, and hiring for different expertise can drain your resources immediately.

​An on-demand graphic design solution has a team of designers specializing in a wide array of graphic design services. All you need to do is submit your request and wait for your first draft. It’s that simple. No more searching, vetting, hiring, and onboarding. You get all your designs from one centralized platform.

Final Thoughts

As your business grows, your design demands will surely outpace what a freelancer or your single hire can achieve. That’s why you should do as many companies are now doing: work with design-as-a-service platforms to get all your graphic design service needs. It gets you access to a team with diverse skills, predictable pricing, and fast turnaround times. If you’re still hesitant, check out these signs.

​You won’t have to go far to find a reliable on-demand graphic design solution, there is Penji. Watch our demo video here or click here to submit your first design request.

FAQs