Content marketing is an all-year-round activity, and Halloween is an opportunity to get more creative with your marketing efforts. Spooktastic campaigns and spellbinding visuals get the most attention, and that’s how you can stand out from the crowd. This Halloween season, why not try these Halloween content marketing ideas to grow your audience.
Plus, as a treat, we have a little something special for you. As a thank you for dropping by, we have FREE Halloween graphics you can download. Just know, with all these graphics will be perfect for your content marketing ideas! Besides, whether you’re holding a social media or email content marketing campaign, we have graphics ready. Click here to get your copy of our spook-tacoolar Halloween graphics.
1. User-Generated Costume Posts
Costume post contests provide many advantages for any business. For one, encourages people to be creative with a theme that you provided, preferably connected to your brand.
Additionally, this strategy provides another advantage – uploaders’ friends and followers also see the user-generated content for free. These posts maximize your brand’s social media mileage without costing you anything.
Even big companies are using costume posts to promote their business on Halloween. Dunkin’ Donuts, for example, previously launched a costume contest called #DunkinDressUpContest. It prompted cute photos of people dressed as iced coffee cups or frosted donuts with sprinkles. Check out this article about Halloween Promotional Ideas That Will Turn Heads.
2. Halloween Listicles
People love listicles. They’re easy to read and provide valuable information for readers looking for ideas and inspiration. Take advantage of listicles’ popularity by creating some for your website’s blog.
Brainstorm for topics that go along with the nature of your business. Posting a blog about the Top 10 Costume Ideas for Pets would be an excellent Halloween content marketing for a pet shop or a veterinary clinic. An article about the Top 10 Classic Halloween Candies of All Time, on the other hand, would surely bring tons of website visits for a candy shop.
3. Spooky Online Video
You don’t have to have access to Hollywood facilities to come up with a spooky video. With today’s smartphones and easy-to-navigate editing applications, creating your film is a lot easier than ever before. But of course, getting help from professional videographers and video editors wouldn’t hurt.
With a good story, stunning cinematography, creepy music, and well-timed sound effects, your video can go viral online and improve your business’ brand recall while at it.
4. Horror Short Film Competition
If you’re not into creating a film for your business, what about having people create several horror stories for you?
Set a theme or have the filmmakers incorporate a specific product or service into their story to promote your brand. Along with awards like best horror short film, best musical scoring, and best cinematography, add in awards for most social media likes to encourage video sharing. Check out this article about The Best Halloween Contest Ideas of 2019
5. Embracing Autumn Flavors
If your business is food-related, embracing autumn flavors is an excellent way to get into the season.
Pumpkin spice is almost synonymous with autumn. And as the weather starts to get chilly, many coffee and pastry shops make it a point to incorporate warming spices. They ensure cinnamon, nutmeg or ginger are in their menu.
Fruits in the season like pomegranate, cranberry, and pear are also a hit
Autumn flavors can also apply to non-food products. Bath gels, soaps, home fragrance, and other types of personal care and home care products in maple, chai, or caramel scents would sell well during Fall.
Similarly, you can use autumn colors like pumpkin and cinnamon for seasonal merchandise.
6. Office Halloween Content
Show your clients how your team celebrates Halloween by posting photos of your team in costume.
If you have Halloween games in the office such as team costume competitions or decorate-your-cubicle contests, share photos of these events in your business’ blog or social media accounts.
Posts about your team’s activities give a human touch to your business’ image and make the company more relatable to clients and customers.
7. Social Media Lenses and Filters
With everyone going gaga about social media filters, you might as well jump on the bandwagon.
If you have the budget for it, include social media Halloween lenses and filters in your campaign.
Last year, Fanta released Snapchat lenses and filters as part of their Frightening Fanta campaign. Limited-edition Fanta packs had QR codes in them that provided access to exclusive Snapchat filters and lenses. The lenses included a creepy bat, cute pumpkin, and spooky skull transformations.
8. Calendared Social Media Posts
Make every day leading up to Halloween count by posting themed social media content relevant to daily celebrations.
A quick Google search would provide you with a calendar of Halloween-related Holidays.
For example, did you know that October 26, 27, and 28 are National Pumpkin Day, National Black Cat Day, and National Candy Corn Day, respectively?
Posting relevant content about these holidays, however trivial they may be, could serve as a countdown to the most awaited day (or night) of the season.
9. Infographics
If you operate in B2B industries, infographics are a great way to educate your prospects. They also present clients about how to make the most out of this season.
Infographic Halloween content marketing need not be serious and about hard numbers all the time.
This funny infographic, for example, provides a humorous visual on how kids judge the Halloween candy you give out. Additionally, this one shows exciting information about the most popular costume trends. Check out our portfolio to see the infographic samples we’ve done for clients in the past.
10. Fall Inspiration Boards
Get people excited for Halloween and Autumn in general by creating Fall inspiration boards.
Create a collection of the best and trendiest food, clothing, and activities of the season. Also, share it in your blog and social media accounts.
Inspo boards will look best on Pinterest and Instagram. Both of which take the lead in visual online posts. Share the boards on Facebook and Twitter as well to maximize audience reach.
Requesting Content Marketing Visuals From Penji
Whether you need Halloween marketing ads or social media posters, our graphic designers can help you out! We have the top 2 percent designers, so you can rest assured that you’ll be in good hands.
And since we deliver professional graphic designs in as little as 24 hours, you’ll always stay within your campaign schedule. All it takes are three easy steps:
1. Create the Project
Go to the Penji dashboard, click New Project. Type in the title of the project and select from the categories. If the project that you need isn’t included in the list, you can select Custom Project. In the description box, put in as many details as you can about the project you need. Once done, click Create Project. It will be assigned to a designer who’ll get in touch with you if anything needs to be clarified.
2. Review and Revise
Within 24 to 48 hours, the assigned designer will get back to you with a draft. Simply click on the file within the thread to view it. If you need anything revised, click on that part and type in your comments. All our packages come with unlimited revisions, so don’t be shy!
3. Download
Once you’re happy with the design, click the Download button, and it will automatically be saved to your computer.
Sign up today and see how we can help you not just with your Halloween campaign, but with your year-round marketing plan. All our packages are available with a 15-day risk-free guarantee, so there’s nothing to lose and everything to gain.
