A Beginner’s Guide to Hiring a Graphic Design Services Company

Why does choosing a graphic design services company matter? Simple – the right one can help you reach out to your customers in the best way possible. Think of all the things it can do for your business:

• Clean website layout that makes visitors stay
• Powerful logo design that sticks
• Trendy social media posts that stop the scroll

A study from the Missouri University of Science and Technology used eye-tracking tech to show just how powerful design can be. Turns out, people spent an average of 6.48 seconds staring at a website’s logo—longer than they spent on any other element, including text. This proves that your visual identity does the talking before your words ever do.

But how do you choose the right graphic design services company for your business? In this guide, we’ll break down what to look for, what to expect, and how to make the most of outsourcing your design needs.

But first, let’s answer a common question–

Why Hire a Graphic Design Services Company?

DIY-ing your visual assets or hiring one freelancer after the next might sound like an affordable idea, but you’ll be surprised how bad graphic design can hurt a business.

Here’s why hiring a graphic design services company makes sense, not just for businesses but also for agencies:

• Consistency across all platforms. Whether it’s social media, packaging, or pitch decks, a design company ensures your brand looks unified—no matter where it shows up.

• Access to a full creative team. Instead of relying on one designer, you get an entire crew of creatives with a wide range of skills covered in any graphic design services list, from web graphics to illustrations.

• Faster turnaround times. Many businesses now rely on unlimited graphic design services, where you can submit as many requests as you want and get them back within a few days. Here at Penji, for instance, it only takes 24-48 hours to get your design.

• Clear strategy behind every visual. It’s not just about looking good. Design companies know how to create visuals that support your business goals, like conversions, visibility, or trust.

Subscription Models vs. Project-Based Work

Not all businesses have the exact design needs, and that’s where your choice of service model makes a big difference. 

Some companies prefer working with a graphic design services company on a per-project basis. On the other hand, some companies thrive with monthly graphic design services like Penji, which offer flexibility and predictable pricing.

Here’s a quick breakdown to help you decide:

Feature	Subscription Model (Unlimited)	Project-Based Work
Pricing	Flat monthly fee	Varies per project, often hourly or per-deliverable
Design Volume	Unlimited requests, one at a time or in queue	Limited to the scope of the project
Turnaround Time	Typically 24–48 hours per request	It may take longer, depending on workload and availability
Communication	Ongoing collaboration, usually via a dashboard	More formal, milestone-based
Revisions	Unlimited (included in plan)	Often capped or charged extra
Ideal For	Startups, growing brands, and marketing teams with frequent needs	One-off campaigns, rebrands, or occasional design work
Common Services Included	See full graphic design services list (logos, ads, social, etc.)	Varies by contract—may not include all asset types

Top 5 Graphic Design Companies in the World

While there’s no shortage of global talent, this graphic design services company list is a great place to start:

1. Penji

We won’t be modest here – Penji stands out as the best graphic design services company offering unlimited graphic design services at a flat monthly rate. Trusted by startups and Fortune 500s alike, we have mastered the art of outsourced graphic design with quality, speed, and affordability—all with a simple subscription.

You get access to a full team of designers skilled in everything from social media graphic design to branding kits and identity design. In addition, Penji’s platform also makes it easy to request, revise, and approve work in just a few clicks. 

For businesses looking to streamline and outsource graphic design without compromising quality, we’re proud to be one of the top 10 graphic design companies in the world. Check out our portfolio and see why our clients are raving about our designs.

2. Pentagram

Next on our list is Pentagram, which is a legendary creative design agency known for bold, strategic visual work. With partners across the globe, the company leads high-profile branding and design projects for cultural icons and corporations.

3. Eat Creative

A brand design and communications agency based in Tokyo, Eat Creative blends global strategy with local insight. This boutique graphic design services company specializes in storytelling through design, helping brands connect across cultures. They’re a solid option for companies seeking branding and identity design with nuance and depth.

4. The Chase Creative Consultants

Next, we have UK-based The Chase Creative Consultants, which is a creative agency that excels in design thinking and clever, impactful visuals. Known for creative problem-solving, their portfolio spans both corporate and arts clients.

5. Wolff Olins

Last but not least, we have Wolff Olins, whose work goes beyond design. As a creative design agency, they deliver bold, thought-provoking work focused on transformation, not just aesthetics.

Frequently Asked Questions

What are graphic design services?

Graphic design services involve creating visual content that communicates ideas, enhances branding, and supports marketing goals. This includes everything from logos and brochures to social media graphics, web design, and packaging, often outlined in a company’s graphic design services list.

Which company is best for graphic design?

The best company depends on your needs, but if you’re looking for fast, reliable, and affordable creative support, Penji is a top choice. We offer unlimited graphic design services through a subscription model, making it ideal for growing businesses and marketing teams.

What does a graphic designer do for a company?

A graphic designer translates a company’s message and values into visuals that resonate with customers. Their work supports branding, advertising, and communication, helping businesses stand out and connect with their audience in a memorable way.

The Bottom Line

Hiring a graphic design services company is a growth strategy. After all, great design helps your brand show up with the 3 Cs:

• Clarity
• Consistency
• Confidence 

Whether you’re a startup building your presence or a seasoned brand in need of fresh visuals, partnering with the right team makes all the difference.

So, if you’re ready to take the guesswork out of outsourcing and want designs delivered fast, without sacrificing quality, Penji is your go-to solution. 

Watch a short demo and learn how our skilled team of creatives can give you high-performing visuals your business deserves.