Our Guide to Full Service Branding

Branding your business isn’t an easy feat. It requires ideation, planning, creating, and editing before you launch your brand. Plus, you need to be hands-on in the branding process. You hold the key to developing the branding you envisioned. But you don’t have to go at it alone. It’s better to contact full-service branding companies or explore brand design services to help you kickstart your branding journey! Here’s our guide to full service branding!

What is Full Service Branding?

This refers to the services related to developing a solid and established brand. Most agencies will provide business owners with strategies and assets to keep their branding consistent across different channels and media. Some even offer design as a service, making it easier to access creative work on demand. But what is included in a full branding package?

What is in a Full Branding Package?

Identity & Messaging

These are the assets that form the basis for your brand. They include:

• Logo development — the face that most will recognize.
• Business cards, letterhead, & packaging — where professionalism comes in.
• Branding guidelines — rules for colors, fonts, and when/how/where to use a logo.
• Typography & copy — how your company looks and sounds.
• Videos — to bring it all together in another visual medium.

Marketing & Advertising

These are the assets that help get your brand out into the world. They include:

• Social media & digital advertising — templates that carry from one platform to another.
• Print ads & pamphlets — where a paper trail is still welcome.
• Email templates & slide presentations — for formal communication.
• Website design & landing pages — for first impressions made in cyberspace.

Get branded designs anytime you need them for a flat monthly fee.

What Companies Do Full Service Branding?

Usually, agencies do full service branding. They hire branding, design, marketing, video, and advertising creatives to create a full service campaign. However, if the project is comprehensive and time-consuming, they would also outsource help from graphic design services, for instance. This will help them deliver assets faster and more efficiently.

1. Digital Silk

Digital Silk is a web design and creative digital agency that can help small businesses with their brand online. The agency ensures its strategies will yield growth and high engagement! Here’s what they can assist you with:

• Brand strategy
• Style guide
• Custom logo
• Brand activation, naming, architecture
• Brand marketing
• Professional rebranding
• Brand package designs

Additionally, the agency has helped B2B, B2C, and eCommerce companies launch their brand or rebrand! Plus, they have worked with HP, IBM, and Xerox with their branding and marketing campaigns.

2. Fresh Sparks

Fresh Sparks is another branding agency to consider for your branding efforts. The agency works with corporations, startups, small businesses, and individuals to build an effective branding strategy. Tissot is one of their notable clients, and they have helped them with web design. 

As for their branding strategy, they have a trademark service called “Brilliant Brand.” This ensures you’ll get a comprehensive branding strategy and materials to make your brand unique from your competitors.

They have seven pillars, and these are:

1. Substance
2. Audience
3. Positioning
4. Voice
5. Messaging
6. Identity
7. Visibility

3. Nclud

If you want to work with an agency that has collaborated with brands like Google, Apple, Oracle, and Adobe, Nclud should be at the top of your list. The branding agency has a six-step process for building or rebuilding a brand. They’ve designed and redesigned logos, advertising materials, brand style guides, and business cards. Aside from branding, they can help businesses with user experience, development, and design.

4. Power Digital Marketing

Power Digital Marketing is an agency working with small businesses from various industries. They specialize in the beauty, B2B, fashion, and retail media industries. They’ve worked with Honest, Bob’s Red Mill, and Casper. They’ll do a creative audit if you choose them as your full service branding provider. This is how they’ll create a successful branding strategy. Here’s what you can expect with Power Digital Marketing:

• Branding strategy, assets, and guidelines
• Email creative
• Social media ads
• Banner ads
• Landing page
• Sales enablement materials
• Print materials

5. Wunderdogs

Wunderdogs partners with high-growth businesses to launch their brands and help them grow to new heights. Most of their clients are from the eCommerce, Fintech, and life sciences industries. Plus, they also collaborate with enterprise and venture capital (VC) companies. 

They are experts in creating a solid branding strategy, building a visual identity, and forming connections through digital products and content. Additionally, many VCs trust their work and experience in launching a brand.

6. Up There Everywhere

Up There Everywhere prides itself as one of the first to become a cloud-based branding and marketing agency. They work with various sectors, making them versatile and flexible with designs and messaging. They’ve worked with AstraZeneca, Galderma, and AIG for branding, marketing, and creative work. Here are the assets you can get while partnering with the agency:

• Packaging materials
• Advertising materials
• Case studies
• Marketing collateral
• Identity and graphic design
• Written content

7. Ramotion

Ramotion is another branding agency to consider for your full service branding needs. They’ve worked with big brands like Salesforce, Firefox, and Netflix for branding and digital design needs. Plus, they collaborate with B2B, SaaS, fintech, cybersecurity, healthcare, and startup businesses. As for expertise, they’re experienced in brand strategy, identity, and rebranding!

8. Overskies

Our final branding agency on our list is Overskies. The agency has 30+ years of experience working with various clients and specializes in brand strategy, identity, storytelling, and consumer research. Amazon and Citizen are their two well-known clients and have helped them with branding and marketing over the years.

How Can Penji Help with Full Service Branding?

Penji can assist and be your design partner in creating your branding, brand design services, design as a service, and marketing materials for your campaigns. Once you subscribe to Penji, you can submit requests! From there, our designers will get to work on your branding and marketing designs!

You don’t have to worry about hiring or finding the best freelancers! Penji has a vetted design team ready to take on any branding project! Take a look at what our designers have created for our customers!

And if you need graphic design branding work, let Penji be your design partner! Subscribe here to get designs! Additionally, add this promo code when you subscribe: GETPENJI25. You’ll get 25% off on your first month.

FAQs

1. How long does a full service branding project usually take?
It depends on the scope, but most projects take anywhere from a few weeks to several months.

2. Can full service branding help a business that already has an established brand?
Yes, agencies often provide rebranding services to refresh or modernize an existing brand.

3. Do I need a big budget to hire a full service branding agency?
Not always, many agencies work with startups and small businesses by offering scalable packages.