July 2, 2020, by Barbara Anne Isla
ebook and coffee
Finding ways on how you can create an effective eBook Design? Even if you are a non-designer, you can start doing one for yourself. Use the tips below and start getting leads and sales with your eBook design.
Your eBook design is equally as important as your content. Why? Because naturally, people will gauge the overall look and feel of your eBook. This is going to influence if it’s worth their time.
Now, we understand that a lot of non-designers would like to create their own eBook. We have different reasons such as personal style and budget. Regardless if you want to hire an expert or do it yourself, your design must be visually appealing and must look professional. Remember, this could be your most effective lead magnet.
If you plan to create or design your own, here are a few tips from the experts.
What should you consider when designing an eBook?
The good news is, there are a lot of free tools and software that can help you design your first eBook. Choose one which you have great knowledge on so it will be easier for you to do the layout. You can start by using Open Office or Microsoft Word. Others are more familiar with PowerPoint and Google Slides. Although, you have to take note that these programs have limited design features. Nevertheless, these will work for simple designs.
A cover page is extremely crucial for an eBook design. They say you shouldn’t judge the book by its cover, right? But let’s face it, most of us do.
There are different styles to choose from and you can easily get inspiration online. But as a rule of thumb, make sure that your title stands out. It doesn’t even matter if you use an actual image or a plain background. The right font type and contrast can already create an impact.
Make your entire eBook interesting by learning to match fonts. It doesn’t have to be the same all throughout. In fact, it can be a bore to read an eBook with just a single typeface. However, don’t overdo it because it will likely look cluttered.
We recommend that you use two fonts (one for H1, h2, and h3, and another for the body text). You can use the formatting styles feature to make your work easier. And stay away from too fancy ones as these can be a challenge to read.
Colors are also a big factor when you do design, not just on eBooks but practically on anything. As much as possible, you need to choose a palette that can represent your core brand.
For non-designers or amateurs, you can start with monochromatic palettes. This is the easiest to create since you just need to adjust the tones and shades from a specific hue. When you are ready to take risks, then feel free to add more colors.
Generally, eBooks are created to be reader-friendly. This is not the right venue to have long paragraphs similar to what we see from John Grisham or Sidney Sheldon books. That is why we encourage you to break huge text blocks. Here are some of the best techniques.
Similarly, you can convert some of your lengthy texts to bullets or graphs. Apart from breaking the text blocks, using graphs can make your eBook look more professional and credible.
You should also take the time to create your chapter pages. By this, we don’t mean simply writing ‘Chapter 1,2,3 etc’. For non-designers, you might want to add a bit of preview on the chapter page. Have a summary of what your readers are about to learn. Trust us, they will be eager to read the next pages.
Also, don’t forget to end your sections properly. A good technique is to add a full-page quote. Choose one that can be associated with your previous topics.
Which do you think is a better page orientation for eBooks? Would you use landscape, or is portrait better?
The answer is, it depends.
The trick is to identify your potential readers. If they are likely to use a computer or a laptop to read, then a landscape orientation seems like a logical idea. However, if you are targeting mobile users, then you can use portrait to make it easier to read.
Towards the end of your eBook, always include a recap. What are the points that your readers must remember? Again, you can use the bullet format as this is easier to read. Plus, retention is also better.
A lot of eBook designers forget to add a recap but this is an essential part of your lead magnet. It’s like a cheat sheet for your readers which they can easily refer to every time.
After creating an eBook design, you must never forget your call to action. What do you want your readers to do?
Say, for example, you’ve written about ‘How to Improve Your Online Sales’. At the end of your eBook, you can say, ‘Let me help you increase your online sales by 40%. Reach out to our experts and we will provide a personalized plan for your business.’
And lastly, you must include social media buttons where your readers can easily share your materials. It organically widens your audience and can potentially turn to actual customers.
Designing your own eBook is possible even if you are not a designer. But remember that this is a hit-or-miss type of strategy. If you want to get inspiration, you may reach out to Penji for an eBook design. They have worked with different clients in various industries. Thus, the team has a extensive knowledge of the styles that can entice your market.
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