How To Use Custom Graphics In Your Advertising Strategy

/ February 3, 2020

One of the most daunting challenges a business has to contend with is how to stay afloat in a sea of sameness. Studies show that 80% of startups fail. Consequently, one of the top reasons for this is the lack of differentiation in the market. Simply put, these companies have failed to make themselves stand out from the competition.  

To separate your business from the crowd, generic designs, stock photos, and clip arts just won’t make the grade. What you need is custom graphics that draw the eye and communicates your message clearly. Last but not least, it must evoke the right emotions for prospects to respond. Learn how you can use them to create an advertising strategy that results in success for your brand.

Types of Custom Graphics

Corporate Design

website graphics

Most importantly, the corporate design includes brand identity materials. These are the logos, websites, business cards, letterheads, and many other similar undertakings. All the creatives needed to establish your visual identity to make your business recognizable and memorable to your customers. Likewise, these are what people will identify you and remind them of your company so being unique is paramount.

Print Graphics

Firstly, publishing media covers magazines, book covers (hard and softbound, eBooks), event programs, journals, flyers, brochures, and many other publications. That is to say, print advertising still works amid all the advancements in technology. It’s a channel that hasn’t lost its efficiency in getting brand awareness and dissemination of information.

Environmental Design

customized vehicle graphics

Vehicle wraps, signage, outdoor banners, street furniture, kiosks, and the likes all fall under this category of custom graphics. Moreover, these materials transform landscapes and when done right, are impactful and distinctive. They easily grab the attention of people and can be very good to convey a new product or an event.

Product Packaging Design

customized packaging

Designing for product packages needs to be customized as well. Generic labels and boxes won’t make customers choose you over others. As a result, you’ll be just another name in a world full of everyday products that consumers will tend to ignore. Successful brands even create specific packaging for limited items or special events. This only means that packaging design is a task that requires full attention.

Digital Graphics

Social media content, landing pages, and digital banners are some examples of outdoor custom graphics. For instance, if the average Facebook user can create memes to share, your company should also be able to design graphics or images that stand out as well. Social media is powerful and to post content from other businesses won’t do justice to your brand.

Apparel Design

graphics on shirts

T-shirts, hoodies, and other apparel is a great way to advertise your products or services. Above all, everything should also be made specifically for your brand. Ever wonder why t-shirts with the Pepsi logo can be bought from online stores? They look good and give the image of being trendy and cool. The company probably didn’t have to design the shirts. Business-minded people did it themselves, giving the company free advertising.

Promotional Items

That is to say, items such as mugs, pens, magnets, keychains, and many others used to promote your brand has to be uniquely yours. Furthermore, these promotional materials will work for you longer than a sixty-second TV commercial so make the design count.

Why Custom Graphics Create Better Ads

Every business owners know the value of good advertising. It communicates your brand to your existing customers and helps lead prospects straight into the sales funnel. There are many advantages of advertising. However, a downside to it is that unlike personal selling or direct marketing, it isn’t interactive.

This is the reason custom graphics can make your ads better. Customized graphic designs provide uniqueness to your strategy that can be hard to get if you use generic designs. In business, competition is fierce. Differentiating yourself from your competitors requires that you use designs that will get you out of all that noise and chaos.

Your advertising is your way to communicate with your customers. You want them to choose you over the others. And to do this, you should veer away from what your competition is already doing. A billboard with your unique custom graphic will work to say what you want and tell them how you’re different.

What works for others won’t work for you as each customer is different. Therefore, you need to find a way to speak to them about your brand in such a way that it’s unlike the others. Your bartending skills may be the same as everyone else’s. However, when you advertise your restaurant using graphic design that’s exclusive to you, you’ll get more people to notice you.

Consumers nowadays have become selective and discriminating. They tend to stick to a brand name without even trying others. Moreover, they go out of their way to seek their favorites instead of just buying what’s in front of them.

Using graphic design that’s customized to your brand will make them see you as dynamic and worthy of their attention. It adds a human touch that will greatly help in having a connection with customers. The bottom line is, everyone can advertise, but not everyone can stand out, thus custom graphics matter. 

How Penji Can Help

Now that you learned why your advertisements are better with custom graphics, learn how Penji can help you with it. Penji is an on-demand, unlimited graphic design service that can help you with all your custom graphic needs. We aim to provide quality graphic design that is affordable, fast, and simple.

Secondly, we have a team of professional graphic designers that will work with you. They strive to create the most accurate and captivating designs for your brand. We understand how graphic design and advertising process work. That said, you don’t have to worry about getting the wrong size poster or the incorrect font types.

Additionally, we understand getting the right file formats, the most suitable color combinations, and the right way to create infographics. We understand the importance of getting it done right the first time. Likewise, we value your time so we strive to meet strict deadlines. Plus, get the design burdens off your shoulders to allow you to focus on your business.

Updated February 3, 2020

About the author

Cel is a traditional animator for over than 15 years. She is also a Fine Arts Graduate who majored in Advertising and is now a Content Writer.

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