To stay afloat in this ultra-competitive business landscape, you must find new ways to differentiate your brand. To achieve this humongous feat, there is a key ingredient you need to add to your digital marketing arsenal: custom graphic design. Here’s what you need to know and how to benefit from it.
Table of Content
- Why You Need Custom Graphic Design for Business and Branding
- Custom Graphics vs. Generic Graphics: What is the difference?
- How Custom Graphic Design Can Enhance Brand Awareness
- Types of Custom Graphics
- Why Custom Graphics Create Better Ads
- How Penji Can Help
Why You Need Custom Graphic Design for Business and Branding
To shape your business’s identity and establish a strong brand presence, you need to use custom graphics design. Generic graphics rely on pre-made templates, and while they are not lacking in beauty, they are missing a key ingredient in differentiation: uniqueness. When you have custom graphics made, you’re setting your brand apart.
Custom-made designs reflect your brand’s values, personality, and message. Consider them smart investments that get your brand to stand out from the crowd and leave a lasting impression on your audience.
Custom Graphics vs. Generic Graphics: What is the difference?
If you’ve used stock images, graphics, and illustrations, you’ll understand why many choose this route. Generic graphics are convenient and quick, but these will never capture the true essence of your brand. These designs are used widely by anyone, even your competition. In short, generic graphics do not offer a distinctive identity.
On the other hand, custom graphic designs are tailored to your brand’s needs. This ensures consistency across all your marketing channels. Custom graphics align with your branding strategy to help create a cohesiveness that resonates with your target market.
How Custom Graphic Design Can Enhance Brand Awareness
To develop effective brand awareness, you need a well-crafted visual identity. This is where custom graphics come in; they have the power to enhance your brand’s recognition significantly. Custom graphic design lets you keep a consistent brand aesthetic across various platforms. From your social media graphics to print materials, having consistency through custom designs will build trust and reinforce brand recognition.
In addition, unique graphics add originality and appeal, making your advertising campaigns more effective. This will result in better audience engagement and customer loyalty.
Types of Custom Graphics
Corporate Design
Most importantly, the corporate design includes brand identity materials. These are the logos, websites, business cards, letterheads, and many other similar undertakings. All the creatives needed to establish your visual identity to make your business recognizable and memorable to your customers. Likewise, these are what people will identify you and remind them of your company so being unique is paramount.
Print Graphics
Firstly, publishing media covers magazines, book covers (hard and softbound, eBooks), event programs, journals, flyers, brochures, and many other publications. That is to say, print advertising still works amid all the advancements in technology. It’s a channel that hasn’t lost its efficiency in getting brand awareness and dissemination of information.
Environmental Design
Vehicle wraps, signage, outdoor banners, street furniture, kiosks, and the likes all fall under this category of custom graphics. Moreover, these materials transform landscapes and when done right, are impactful and distinctive. They easily grab the attention of people and can be very good to convey a new product or an event.
Product Packaging Design
Designing for product packages needs to be customized as well. Generic labels and boxes won’t make customers choose you over others. As a result, you’ll be just another name in a world full of everyday products that consumers will tend to ignore. Successful brands even create specific packaging for limited items or special events. This only means that packaging design is a task that requires full attention.
Digital Graphics
Social media content, landing pages, and digital banners are some examples of outdoor custom graphics. For instance, if the average Facebook user can create memes to share, your company should also be able to design graphics or images that stand out as well. Social media is powerful and to post content from other businesses won’t do justice to your brand.
Apparel Design
T-shirts, hoodies, and other apparel is a great way to advertise your products or services. Above all, everything should also be made specifically for your brand. Ever wonder why t-shirts with logos of famous brands can be bought from online stores? They look good and give the image of being trendy and cool. These companies probably didn’t have to design the shirts. Business-minded people did it themselves, giving the company free advertising.
Promotional Items
That is to say, items such as mugs, pens, magnets, keychains, and many others used to promote your brand has to be uniquely yours. Furthermore, these promotional materials will work for you longer than a sixty-second TV commercial so make the design count. Check out more of Penji’s works via this link.
Why Custom Graphics Create Better Ads
Every business owners know the value of good advertising. It communicates your brand to your existing customers and helps lead prospects straight into the sales funnel. There are many advantages of advertising. However, a downside to it is that unlike personal selling or direct marketing, it isn’t interactive.
This is the reason custom graphics can make your ads better. Customized graphic designs provide uniqueness to your strategy that can be hard to get if you use generic designs. In business, competition is fierce. Differentiating yourself from your competitors requires that you use designs that will get you out of all that noise and chaos.
Your advertising is your way to communicate with your customers. You want them to choose you over the others. And to do this, you should veer away from what your competition is already doing. A billboard with your unique custom graphic will work to say what you want and tell them how you’re different.
What works for others won’t work for you as each customer is different. Therefore, you need to find a way to speak to them about your brand in such a way that it’s unlike the others. Your bartending skills may be the same as everyone else’s. However, when you advertise your restaurant using graphic design that’s exclusive to you, you’ll get more people to notice you.
Consumers nowadays have become selective and discriminating. They tend to stick to a brand name without even trying others. Moreover, they go out of their way to seek their favorites instead of just buying what’s in front of them.
Using graphic design that’s customized to your brand will make them see you as dynamic and worthy of their attention. It adds a human touch that will greatly help in having a connection with customers. The bottom line is, everyone can advertise, but not everyone can stand out, thus custom graphics matter.
How Penji Can Help
Now that you learned why your advertisements are better with custom graphics, learn how Penji can help you with it. Penji is an on-demand, unlimited graphic design service that can help you with all your custom graphic needs. We aim to provide quality graphic design that is affordable, fast, and simple.
Secondly, we have a team of professional graphic designers that will work with you. They strive to create the most accurate and captivating designs for your brand. We understand how graphic design and advertising process work. That said, you don’t have to worry about getting the wrong size poster or the incorrect font types.
Additionally, we understand getting the right file formats, the most suitable color combinations, and the right way to create infographics. We understand the importance of getting it done right the first time. Likewise, we value your time so we strive to meet strict deadlines. Plus, get the design burdens off your shoulders to allow you to focus on your business.
Watch our quick demo video to learn more. Click on this link to get your first design request from Penji’s talented designers.
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