Learn about the ten biggest creative agencies in the world for 2024. They are known for creating captivating campaigns for top-tier brands. These agencies have proven themselves capable of crafting unforgettable brand identities and viral social media strategies. They have and continue to shape consumer experiences with unparalleled creativity and strategic prowess.

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1. Rethink

A full-service creative agency, Rethink provides marketing campaigns, strategies, design, production, and PR services. Its A-list clients include IKEA, Uber, Kraft, Heinz, Penguin Random House, and many others. Rethink has received numerous awards. These include AdAge’s 2021 Creative Agency of the Year and Strategy Magazine’s Agency of the Year. They also received recognition from Strategy Agency of the Year Report Card and Cannes Lions.

Moreover, Rethink specializes in marketing, advertising, pay-for-performance, and social media services. It has headquarters in Canada and has four offices in North America. That said, it caters to clients worldwide. Founded in 1999, it has around 500 employees, all contributing to a fierce reputation for creative excellence.

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2. Ogilvy UK

Founded in 1948, Ogilvy UK boasts a rich history of crafting the most impactful campaigns. It works for some of the world’s biggest brands. Its services go beyond traditional advertising. It offers a comprehensive suite of services. These cover branding, communication strategies, managing customer relationships, and developing digital experiences. 

In addition, Ogilvy UK consistently wins awards from prestigious award-giving bodies. They have received recognition from Cannes Lions and Effies. Their clients include Dove, Bacardi, Mattel, Roche, Samsung, HSBC, and many more.

3. Mustard Creative

One of the largest creative agencies in Melbourne, Australia, Mustard offers a diverse range of services. This includes branding, creative design, digital marketing, social media, and many others. Founded in 2002, it has become the go-to destination for all things creative. They provide comprehensive solutions to meet their clients’ diverse needs.

Furthermore, Mustard Creative believes in building strong client relationships. They also advocate the fostering of a positive and collaborative work environment. This has resulted in crafting numerous advertising campaigns and building sleek websites. They are also experts in developing viral social media strategies. All of which are impactful and disruptive. 

4. Publicis Conseil

French creative agency Publicis Conseil has a rich 98-year history. It was awarded the Cannes Lions 2024 Agency of the Year. This is a true testament to its creative excellence. The agency’s core philosophy is centered around helping brands adapt to and capitalize on changes for success.

Publicis Conseil offers various services. This includes marketing, branding, design, and PR. Its impressive client list includes L’Oréal, Renault, Nestlé, AccorHotels, Carrefour, and Sanofi. Established in 1926, the agency is based in Paris, where its team of around 1,000 individuals operates.

5. Just Creative Agency

Collaborating with some of the world’s top brands, Just Creative Agency provides them with a wide array of services. These include digital strategies, art direction, content creation, and web and mobile designs. Coding and other related services are also on its list of offerings. However, branding, innovation marketing, and experiential design are what they are passionate about.

Based in Belgrade, Serbia, Just Creative Agency focuses on brand transformation. It also has an emphasis on creating innovative product design. They prioritize 360-degree creative and digital services for clients in various industries. Some of which are in finance, technology, and consumer goods. These include Mastercard, Carlsberg, The British Council, Sony Ericsson, Bosch, and more.

6. LOVE Creative

With a focus on packaging design, LOVE Creative has been creating immersive experiences since 2015. It offers a wide range of services. This includes guerilla marketing, social media seeding, branding, and more. Its team consists of writers, strategists, designers, animators, and many more. All are committed to crafting their magic at their offices in London.

That said, LOVE Creative works with some of the biggest names in various industries. This includes retail, fashion, alcoholic beverages, and food. Its notable clients include Nike, Johnnie Walker, LVMH, Adidas, KitKat, Haagen-Dazs, and many more.

7. FCB New York

Foote, Cone & Belding, more popularly known as FCB, is worth any entrepreneur’s attention. It is a must on this list of the biggest creative agencies in the world. More specifically, its arm with offices in New York City. It is also one with the oldest history, having been founded in 1904 and reborn in 2016. Their philosophy is based on the power of continual refinement. This can be seen in their innovative ‘Never Finished’ approach, inspiring the future of creative advertising.

Moreover, FCB NY provides advertising, business consulting, CRM, social media, and many other marketing services. It works with companies in a wide range of industries. It is part of the FCB Global team, which has more than 8,000 people working in 120 offices in 80 countries. Like most on this list, FCB is an award winner. It has been named Cannes Lions International Festival of Creativity Regional Network of the Year. It has received this recognition in the whole of North America for six consecutive years.

8. Dentsu

Founded in 1901 in Tokyo, Japan, Dentsu is a multinational advertising, creative, and public relations company. Based on revenue, it is the biggest advertising agency in Japan. Forthwith, it ranks fifth in the world. Throughout its long history, Dentsu has worked for clients in over 145 countries and regions. This makes it a leading name in its field.

Furthermore, Dentsu goes beyond traditional advertising. It offers a wide range of integrated marketing solutions. These include media planning and buying, creative development, and customer experience management. Among its many other accolades, Dentsu received the Black Pencil at the D&AD Awards 2024.

9. Saatchi & Saatchi 

Also known by their tagline, “We Are Saatchi,” Saatchi & Saatchi is another global creative agency. It is famous for its advertising and marketing excellence. They provide creative development, brand strategy, digital and social. They also offer data sciences and analytics, among many other services. Their works include Toyota Global Olympics’ Upstream and Goldfish’ Goldfish x Boban Hand Dish. The popular It’s a Tide Ad campaign for Tide is also one of its creations.

Saatchi & Saatchi has offices in Dallas, New York, Seattle, and Los Angeles. Their team comprises creative strategists, designers, art directors, copywriters, and many others.

10. DDB Chicago

A powerhouse creative agency, DDB Chicago is part of the DDB (Doyle Dane Bernbach) Worldwide Network. It rose to fame thanks to its impactful and results-oriented campaigns. Cannes 24 ranks it as the #3 Globally Ranked Network. Its clients include Volkswagen, Pepsi, Brahma, iFood, and many more.

DDB Chicago provides a wide variety of services. This includes creative services, strategic planning, and research. They also offer account and project management, and media buying and planning services.

Final Thoughts

These top ten creative agencies are leading the way in innovation. They are also champions in shaping brand experiences. If you need a full-service agency, consider looking into these. Alternatively, for graphic design services, custom illustrations, and various other design needs, check out Penji.

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