Top 10 Game-Changing Benefits of a Graphic Design Subscription

In today’s digital-first landscape, high-quality visuals are a non-negotiable when managing a business. However, for growing brands, design bottlenecks can be a disparaging hindrance to momentum. The high cost of hiring in-house designers or the unreliability of freelancers can put off many entrepreneurs. This is why graphic design services are becoming the go-to for many business owners.

Let’s break down the top 10 game-changing benefits of a graphic design subscription—often referred to as design as a service.

What Exactly is a Graphic Design Subscription?

Instead of hiring an in-house designer or paying freelancers per project, a graphic design subscription is a better option. These are flexible, flat-rate service model that allows businesses access to a team of professional designers. You will pay a monthly or yearly fee to submit as many design requests as possible within a month. 

These services offer a diverse range of design types. This includes logo design, social media graphics, online ads, and packaging design. 

Also known as creative design as a service (CaaS), these companies are quite the opposite of traditional design services. Traditional services often involve unpredictable costs, time-consuming back-and-forth communication, or limitations on the availability of a single designer. Graphic design services offer consistency, speed, and scalability.

Who Can Benefit from a Graphic Design Subscription?

While every business benefits from a graphic design subscription, if you’re one of these, you’re likely to gain more from them:

• Startups and Small Businesses: These are the ones often faced with budget limitations. They lack the resources to hire a full-time design team. Working with a design-as-a-service company provides access to affordable and high-quality visuals without the overhead costs. This levels the playing field for them to compete with the big brands.
• Agencies and Marketing Teams: These are companies that work with multiple clients and run continuous campaigns, thus requiring the assistance of a graphic design subscription.
• E-commerce Companies: Online stores require eye-catching product imagery, website banners, promotional ads, and numerous similar visuals. A subscription design service allows them to get these designs without breaking the bank.

Top 10 Game-Changing Benefits of a Graphic Design Subscription

As promised, here are the top 10 game-changing benefits of a graphic design subscription to help you decide on making that switch:

1. Predictable Pricing

As mentioned earlier, traditional graphic design services typically come with unpredictable pricing. It is normal to pay extra fees for revisions or rush jobs. Graphic design services offer a flat monthly rate, giving you complete control over your budget without compromising quality.

2. Unlimited Design Requests and Revisions

If you require a consistent supply of designs, this is the ideal option for you. It lets you send requests for unlimited designs AND revisions. You’re assured of getting the exact designs you need without incurring additional costs.

3. Quick Turnaround Times

If you’re working on tight schedules, a graphic design subscription is your best bet. Penji, for one, has a turnaround time of 24 to 48 hours for most projects (longer for more complicated jobs) and 12 to 24 hours for revisions. This enables you to accelerate your campaigns, meet deadlines, and respond to trends in real-time.

4. Access to Professional Designers with Diverse Skills and Talents

When you work with an in-house designer, you have access to only one skill set. A graphic design service features designers specializing in illustration, logos, UI/UX, and many other areas. You don’t have to hire one for a specific project. Penji will automatically assign your project to a suitable designer who specializes in your particular request.

5. Consistent Branding

Working with a single design team enables consistent designs. This means your brand visuals remain cohesive, helping build recognition and trust. These are the two factors every growing brand needs to effectively scale in an ultra-competitive market.

6. Scalability as Your Brand Grows

As your brand expands, so do your design needs. Graphic design subscriptions are built to scale with you—faster delivery times, increased requests, or advanced services.

7. No More HR Issues and Costs

In addition, an in-house design team typically incurs overhead expenses such as electricity, healthcare, and utilities, among others. A graphic design service does all the hassles with vetting, hiring, onboarding, and training. All you need to do is submit your design requests.

8. Smooth Workflows, Communication, and Collaboration

Most graphic design services have dashboards or portals where you can send your requests and communicate with the designers. This eliminates the hassles of back-and-forth emails that can sometimes lead to miscommunications.

9. File and Creative Asset Ownership

Every file you request will become yours to keep and use as you see fit. This frees you from copyright concerns.

10. Creative Support on Demand (Design as a Service)

Furthermore, a graphic design subscription gives you creative talents when you need them. This is why it’s also referred to as an on-demand graphic design service. This means you can submit your requests at your convenience.

How to Choose the Right Graphic Design Subscription

To get you the most value, finding the right graphic design subscription matters. Remember, not all are created equal. So, look for one that matches your business’s style, pace, and creative demands. Here are a few factors you need to consider:

• Turnaround Time: If your timelines are always fast-paced, you need a graphic design service that can keep up. Quick delivery is non-negotiable. 
• Variety of Designs Offered: Look for a service that can provide you with a wide range of deliverables: logos, infographics, custom illustrations, landing page design, and many more.
• Pricing Transparency and Plan Flexibility: Select a subscription service that offers pricing plans that scale with your needs. Go for the one that has no hidden fees or long-term contracts.
• Support and Communication: Your graphic design subscription should come with responsive and professional support. Dedicated project managers, an organized dashboard, and clear communication channels make working with them a smooth and hassle-free experience.

Final Thoughts

If your business juggles design needs, deadlines, and budget constraints, it’s time you tried a graphic design service. It may be the solution that will change the game for your marketing efforts. From predictable pricing to skilled creatives, the benefits of a graphic design subscription are hard to pass up.

And to make your search easier, turn to Penji for unlimited designs and revisions. Watch our quick demo video here or submit your first design request through this link.