TL;DR – For a startup that can’t hire a graphic designer, a Penji subscription offers access to professional design support, allowing it to increase marketing output and reach a bigger audience.
Like many startups, a software-as-a-service (SaaS) company called Supportyo was finding it challenging to market its product to its target audience.
As a new customer support platform that helps businesses manage inquiries through email, live chat, social media, and knowledge bases from a single dashboard, the startup needed to strengthen its marketing campaigns.
Professional visuals were a crucial factor. After all, data reveals that companies use an average of 10 channels for marketing, with website, mobile app, video, and social media topping the list.
Supportyo’s need for professional graphic design service led it to Penji, where the design team scaled its marketing efforts.
What Challenges Did the Startup Face?
Problem Statement
As a growing startup, Supportyo was struggling to keep up with marketing demands. It could only produce around two social media posts per week, which was not conducive to expanding its reach. The company couldn’t afford to hire a graphic designer in-house or a full-service graphic design agency. As a result, the marketing manager relied on DIY platforms like Canva. The number of produced visual assets isn’t enough, and the quality is not on par with that of its competitors.
Client’s Goal
The startup needed a brand identity design service that could help them:
- Produce more marketing assets per month
- Keep their branding consistent across channels
- Launch campaigns faster without hiring an in-house creative
Why Did the Startup Choose Penji?
When the startup’s marketing manager was looking for a marketing solution, they came across Penji, which was touted as one of the best design tools for startups and known for helping brands launch a brand in as little as two weeks.
They specifically chose Penji because of:
- Fast turnaround time of 24-48 hours
- Predictable flat monthly rate
- Professional, vetted designers
- Dedicated app for requesting designs and revisions and communicating with the design team
After browsing its portfolio and reading reviews describing Penji as the best graphic design service for startups, Supportyo got a subscription and never looked back.
Unlimited graphic design at a flat monthly rate
Expert graphic design from the world's top designers
How Did Penji Increase the Startup’s Marketing Output by 300%?
Penji worked closely with Supportyo to reach the startup’s goal of increasing its marketing assets while keeping the brand consistent.
The first order of business was overhauling Supportyo’s brand guidelines. The marketing manager asked Penji to draft a branding kit. They needed a visual basis for all marketing assets, ensuring that every visual aligns with the brand identity.
Next, the marketing manager requested social media graphic templates tailored to reflect the brand’s look. These templates were used for various types of social media content focused on impressions and engagement.
Supportyo also requested customer success stories, blog graphics, and website visuals that look more professional and consistent.
Here are the key results:
- From two posts a week, Penji helped the startup increase visual production by 300%, increasing its original social media posts to six per week.
- The subscription allowed Supportyo to reduce its production time by 60%, focusing on social media copy and post scheduling.
- Having access to ongoing design services allowed the startup to improve visual consistency across its website and social media channels.
The Lowdown
With Penji, Supportyo was able to boost its marketing campaigns without having to hire a graphic designer. As a startup in its critical growth stage, it was essential for Supportyo to increase impressions, enhance engagement, and generate more leads without having to allocate resources into expanding its in-house team. Penji’s on-demand graphic design services allowed them to do just that.
Check out Penji’s portfolio to see why Penji is hailed as the best design subscription services for startups.
Frequently Asked Questions (FAQs)
How can a startup increase marketing output without hiring a designer?
Even without having to hire a graphic designer, a startup can increase its marketing output with the help of design-as-a-service subscriptions like Penji, allowing it to compete with big brands through smart design.
What types of marketing assets can Penji create?
Penji’s graphic design services list includes logos, branding kits, social media templates, website design, and many others, including more than 120 design projects.
Is a design subscription cheaper than hiring a designer?
Yes, in many cases. Penji’s on-demand design services come with unlimited graphic design services at a flat monthly rate. Users won’t need to pay per project or per hour, making it a great design service for startup.
About the author
Carla Deña
Carla is a journalist and content writer who produces stories for both digital and legacy media. She is passionate about creativity, innovation, and helping small businesses explore solutions that drive growth and social impact.
