Level Up Graphic Design Output Using Marq Content Creation Tool

To get ahead of the competition, many business owners and marketing teams are always looking for speed, consistency, and scalability. This includes their choice of a graphic design service. They know that they should aim for more than just great design, but high-quality visuals that are affordable, accessible, and strategically effective. This is where the Marq content creation tool comes in. Let’s get to know what it is and how you can level up your brand’s graphic design output. 

What Is the Marq Content Creation Tool?

A cloud-based design platform, the Marq content creation tool is designed to simplify content production for businesses, agencies, and creative teams. It has a user-friendly interface and offers innovative templates, brand control features, and real-time collaboration. This is in complete contrast with traditional design software that typically has a high learning curve.

Previously known as Lucidpress, Marq has evolved into a powerful design solution that helps businesses and marketers produce high-quality designs. It enables users to craft visually appealing materials, such as social media graphics, brochures, flyers, presentations, and more. 

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Why Graphic Designers Are Switching to Marq

The world of graphic design services is ultra-competitive. Thanks to its features that enable fast and consistent design, more graphic designers are switching to Marq. These are the reasons you should, too:

Simple Workflow and Intuitive User Interface: Marq gets rid of the friction of traditional design tools with its clean and intuitive workspace. It is easy to navigate, allowing users to jump straight without wasting their time on setting up or formatting. This enables them to focus on designing instead.

Easy Collaboration: Design teams can also benefit from using the Marq content creation tool. Multiple users can work on one project simultaneously. They can leave comments and edit in real time. This helps lessen bottlenecks and delays, allowing for more productivity.

Templates and Automation: Marq offers templates and automation tools to help you craft high-quality content at scale. In just a few clicks, you can resize assets for different platforms or apply your brand styles in an instant. This speeds up the design process without compromising quality.

Boost Your Visual Content Game with Marq Content Creation Tools

Whether you’re hosting an event, launching an email campaign, or promoting a new product, visual content plays a significant role. This is how your brand will be seen by consumers, so it’s crucial that you use professional-grade designs. Marq can help you achieve this, even without the experience and expertise.

• Quick-Start Templates: Marq offers a wide range of templates to meet various design requirements. You can design a variety of materials, including social media graphics, flyers, business cards, posters, and presentations. You just plug in your content, tweak the visuals, and publish!
• Innovative Collaboration: If you have a marketing team that’s always on the go, Marq lets you and the rest of the team collaborate on the same project in real time. It enables you to share feedback, make edits, and approve designs all within a centralized platform.
• Built-In Brand Consistency: Consistency is a key characteristic of successful brands. Marq has brand kits and lockable templates that make sure your logos, colors, and fonts are used correctly—always. No more need for micromanaging.

Key Features of the Marq Content Creation Tool

Created to simplify and jazz up visual content creation for teams of all sizes, Marq has impressive features that make the design process quick and easy while protecting your brand identity and stepping up your creative output. Here are a few of its key features:

• Drag-and-Drop Editor: Marq has an intuitive interface that makes designing accessible to everyone. It lets first-time users create professional design assets with ease, while having features that even seasoned creatives can appreciate.
• Customizable Templates: Marq offers ready-to-use templates for a wide selection of visual assets. Furthermore, you can customize these templates to suit your brand and be reused across your campaigns.
• Brand Asset Management: Marq allows you to store all your brand essentials in one place. You can store and manage your logos, color palettes, typography, and other branding assets. This ensures that every design you create reflects your brand personality consistently.
• Lockable Feature: To maintain brand consistency, even with multiple users working on them, you can use Marq’s template locking feature for brand protection. It lets you lock down key elements in your templates, such as fonts and layouts. This allows your team to create freely without compromising your brand standards.
• Automated Workflows: Marq has smart automation tools that save you time. It supports workflows that guide users through content creation, approval, and publication. 
• Integrated Brand Kits: Marq lets you build your brand kit with all your design assets and rules. This allows for consistency across departments. It also enables non-designers to stay on-brand without effort.
• Cloud-Based Access and Storage: Marq lets you and your team access your projects anytime, anywhere. It uses a cloud-based system that allows everyone on the team to work on the latest version of your projects.

How to Use Marq Content Creation Tool for Your Business

Marq content creation tool offers an excellent way to craft high-quality visuals that not only look good, but drive results, too. Here’s how you can make it work for your business:

1. Set Up Your Brand Kit: Firstly, you can start by uploading your logos, brand colors, fonts, and other design assets into Marq’s brand kit. This allows you to maintain consistency no matter who or how many are working on it.
2. Select and Customize Templates: Go to Marq’s library of pre-built templates and find the ones suited for your brand. Customize them to make them uniquely yours or create your own templates, which you can reuse for recurring needs.
3. Craft Content for Your Marketing Campaigns: Design promotional materials, product announcements, event flyers, and online ads with Marq. Its drag-and-drop editor allows you to build attention-grabbing content easily, even without design skills.
4. Collaborate with Your Team: Invite your team members to comment, edit, and approve designs in real time. Marq keeps everyone on the same page: aligned and productive.
5. Automate Workflows: Set up your workflows for content creation, review, and publication. Marq saves you time but automating repetitive tasks such as resizing graphics or applying brand styles.
6. Publish and Share: Lastly, export your designs in the format you need. You can choose PDF, PNG, or even a web link, then share them across platforms.

How Marq Content Creation Tool Compares to Other Design Tools

Let’s see how Marq stacks up against some popular content creation tools to help you decide if this is the right fit:

Marq vs. Canva: Canva is great for quick projects, but doesn’t have robust brand governance features. Marq has lockable templates and brand kits, an excellent option if consistency is a priority.

Marq vs. Adobe Express: Adobe Express has powerful design features, but can intimidate non-designers. Marq, on the other hand, is built for ease of use, ideal for both designers and non-designers alike.

Marq vs. Visme: Visme focuses on data visualization and presentations, whereas Marq offers versatility, allowing for a wide range of content types.

Final Thoughts

The Marq content creation tool does more than just craft design for you. It is a smart solution if you want quick and easy visual content, maintain brand consistency, and boost productivity. It’s like working with your own graphic design and branding service.

But why DIY your visual content when you can work with Penji and get the design burden off your shoulders? Watch our demo video here to learn how you can get amazing designs quickly, easily, and affordably. Send in your first design request by clicking on this link today.