Visual content is a vital part of any digital marketing strategy, with a whopping 93% of marketers leveraging it. However, this constant demand for high-quality designs can deplete even the most creative teams. So, to keep up, you need the help of a digital design subscription. Get to know what these graphic design services are and help you find the best digital design solutions for your business.
What are Digital Design Subscriptions?
A digital design subscription is a service model that many businesses use to get professional graphic designs for a fixed, monthly rate. It is a complete u-turn from the traditional way of hiring a full-time designer or paying one for a one-off project. This new approach lets you submit as many design requests as you can in a month, usually with fast turnaround times and no hidden charges.
How They Differ from Other Digital Design Solutions
The traditional way of obtaining designs typically involves in-house staff, freelancers, or working with an agency. While these methods have been effective in the past, they all have limitations that the new model addresses.
- Freelancers: These are a cost-effective option, but one that doesn’t promise reliability and consistency.
- In-house designers: Your own design team that’s the best for collaboration and thorough knowledge of your brand. However, it can be costly in times of decreased workload.
- Agencies: This is the design solution for you if you prioritize quality. Sadly, it comes with premium pricing and longer timelines.
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Why Digital Design Subscriptions are Becoming the New Norm
The modern business is shifting to remote operations and pursuing more agile workflows. Digital design solutions offer real-time collaboration, centralized communication, and the power to manage creative production from anywhere.
Why Traditional Graphic Design Services Fall Short
It used to be that businesses relied heavily on traditional graphic design services. Not only was there no other option, but it was efficient enough to get things done. Whether it’s hiring a freelancer, building an in-house team, or partnering with an agency, these presented challenges that slowed down growth and drained resources.
Why Freelancers and In-House Designers Go Short
Freelance designers may seem the most affordable option, but miscommunication, availability, and inconsistent design sometimes end in frustration. On the other hand, in-house designers allow for more control. But with the overhead costs, small businesses tend to give up and resort to online templates or DIY designs. This is almost the same as an agency where you can expect quality work, but often charge exorbitant costs.
The Key Drawbacks of the Traditional Model
Thus, using these traditional methods of getting designs isn’t the optimum when you see how digital design subscriptions work. There are time delays, inconsistent quality, and high costs. All these add up to making it difficult for brands to maintain a steady creative output needed in today’s fast-paced and content-driven marketing landscape.
The Best Alternative: Digital Design Solutions
A more modern approach is to use a digital design subscription. These are the graphic design services that offer unlimited design and revisions at a flat rate. You get high-quality designs at no extra charge.
Top Advantages of Using a Digital Design Subscription
Let’s talk about what a digital design subscription can do for your business:
Cost-Effective
One of the most favored benefits of a digital design subscription (one that made many business owners switch) is the predictable monthly pricing. This allows them to send as many design requests as they can, foregoing the previous way of dealing with hourly rates or surprise invoices. This is also what makes it the go-to design solution of many startups and SMEs that need a constant supply of designs.
Gone are the days when you view portfolios, vet designers, and onboard and train them. Nor are you ever going to pay for office space, utilities, hardware and software, and other expenses involved in maintaining an office. In addition, scalability is already built in. These design services will match your design needs as your brand grows.
Quick Turnaround Times
Today’s business landscape is one where speed matters. Traditional design models are slow with long wait times, back-and-forth emails, or rigid project timelines. This is another feature that makes digital design subscriptions: most of them offer a turnaround time of anywhere from 24 to 48 hours! This is ideal for those with tight schedules and plenty of campaigns to launch.
Diverse Talent Board
When you need a logo, you go to a logo designer. When it is a custom illustration you need, you can’t go to that designer for it. You need to find one that specializes in illustration. When you work with a digital design subscription, it’s like having a team of designers with a wide array of specialities.
On-Demand Design Solutions
Many businesses experience downtimes, even the biggest brands. You can always discontinue a digital design subscription when the workload gets low. Then come back again when the work picks up again. This is flexibility at its finest.
Brand Consistency
Consistency is an essential characteristic in growing a business. This is the same when you handle your brand’s visual identity. With a digital design solution, you won’t have to switch designers, which can almost always result in mismatched visuals.
Is a Digital Design Subscription the Right Fit for Your Business?
Here’s a checklist to follow if you want to know if your business needs a digital design subscription:
- Do you need designs regularly?
If you need a steady stream of social media graphics, online ads, email marketing graphics, and more, the answer is yes.
- Do you launch campaigns frequently?
If you do a lot of product launches or if your business is going through growth spurts, you’ll need design materials quickly and in bulk. So, the answer is yes.
- Do you handle multiple brands?
You’re always needing designs for several brands, and a centralized creative resource would ease a ton of your work. The answer is yes.
- Is your in-house design team either slow or costly?
As mentioned above, traditional graphic design services are expensive and can be slow. The answer is yes.
Final Thoughts
Businesses need content to boost their online presence, plus drive engagement and growth. But slow and unreliable digital design solutions can hinder your progress. This is where a digital design subscription comes in. It’s a wise business investment that refreshes your visuals without the hassles and costs of traditional graphic design services.
Watch Penji‘s quick demo video here to learn how we can help your business. Or you can click here to get your first design from us.
About the author
Celeste Zosimo
Celeste is a former traditional animator and now an SEO content writer specializing in graphic design and marketing topics. When she's not writing or ranking her articles, she's being bossed around by her cat and two dogs.
