Is print design dead?
Of course not! In the digital age, print design has simply evolved to complement technology. In fact, print design agency services like the production of brochures, packaging, and event collateral still play a critical role in creating memorable brand experiences.
To illustrate just how relevant print design still is, data reveals that posters and flyers or brochures are among the top five visual content formats used in 2021.
In this article, we’ll discuss the basics of print design agency services, including the types of visuals they produce for clients.
We’ll also tackle an alternative service that provides print design services plus a whole lot more (hint: it comes at a flat monthly rate plus access to the world’s top 2% designers).
What are Print Design Agency Services?
Print design agency services involve creating visually stunning, tangible materials that effectively communicate the brand’s message.
That said, these agencies specialize in designing everything from business cards and brochures to product packaging and large-scale event banners. By blending creativity with functionality, they ensure that every printed piece not only looks professional but also resonates with your target audience.
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What Materials Can a Print Design Agency Offer?
Here are a few common examples of print collateral design deliverables offered by agencies with sample designs crafted by our designers here at Penji:
1. Promotional Materials
First on the list of print design services are promotional materials. These prints are not only designed to spark interest but also to express messages effectively. Marketing materials design include:
- Brochures
- Flyers
- Posters
For instance, the brochure above effectively communicates its purpose through a clean and professional design. For one, it shows clear visual hierarchy and draws attention to key sections. In addition, the color palette and logo also reinforce brand identity while evoking trust.
2. Corporate Stationery
Corporate stationery, meanwhile, allows clients to have a cohesive professional image. Print collateral design examples that fall under this category include:
- Letterheads
- Envelopes
- Brand book
The business card design, for instance, is a great example of effective corporate stationery. One of the reasons why it stands out is the use of complementary shades of pink and maroon. That said, this approach not only subtly conveys femininity but also confidence. As a result, it aligns perfectly with the brand’s identity.
3. Product Packaging
Any package designer worth their salt would know the vital role of packaging design in consumer decision-making. That said, product packaging includes:
- Product labels
- Product wraps
- Mailing box design
Let’s take the packaging design above as an example. The design shows clear business branding with the logo and uniform typography across all variants. Additionally, each flavor has a distinct color while still maintaining a consistent design layout.
4. Retail Collateral
Retail-focused materials, on the other hand, promote brand identity design at the point of sale. It goes without saying that these designs boost product visibility and drive sales in-store. Print design services that fall under this include:
- Signages
- Point-of-sale displays
- Shelf talkers
- Window graphics
For instance, the brand identity design above uses a strategic color choice. For one, the yellow color conveys warmth, positivity, and friendliness—which are crucial qualities for a dental practice. The dark background, meanwhile, also allows the design elements to pop.
5. Publications
Whether for internal or external audiences, well-designed publications help convey complex information in an engaging format. These materials include:
- Magazines
- Booklets
- Annual reports
- Case studies
6. Event Collateral
When ventures want their events to be polished and organized, they turn to pro print design, including:
- Invitations
- Programs
- Tickets
- Thank-You Cards
For example, the thank-you card above offers a personal touch, making the message create more impact. Also, the lively hues create a cheerful mood, thus reflecting a spirit of gratitude and success from the fundraiser.
Print Design Agency Alternative: Unlimited Graphic Design
If you’re looking to outsource graphic design and need more than print design, unlimited graphic design services offer a game-changing alternative.
Instead of paying a retainer or paying per project like in a traditional graphic design company, unlimited graphic design services offer a subscription-based model like Penji.
Here are a few reasons why unlimited graphic design may be for you:
- Less Cost: With a fixed monthly rate, you can request as many designs as needed, making it ideal for businesses with recurring design needs.
- Quick Turnaround: Designers submit high-quality designs in 24-48 hours; that’s faster than most traditional agencies.
- Flexibility: Last but not least, unlimited graphic design allows you to renew your plan per month and as needed. That means you won’t need to be tied up to a long-term contract with a print design agency nor would you have to commit to an in-house designer.
How to Choose the Right Design Service Provider
Whether you’re leaning toward creative design services agencies or unlimited graphic design services, here are a few things to consider when choosing a service provider:
1. Evaluate Their Portfolio
A provider’s work gives you a snapshot of their style and quality. That said, look for a wide range of style in their projects and ensure that their designs align with your taste. After all, this step will help you gauge if their design expertise matches your vision.
2. Check Client Reviews
The top graphic design companies would have stellar reviews, which provide crucial insights not only into the provider’s reliability but also into their overall service quality. Look for a consistent track record of positive feedback.
3. Discuss Services and Pricing
Ensure the provider offers the types of designs you need—whether print, digital, or both—and confirm their pricing structure fits within your budget. In that regard, a flat-rate subscription model offers cost predictability and peace of mind.
4. Request a Trial
At Penji, we are confident in our services and allow potential clients to experience our workflow firsthand with a 30-day money-back guarantee.
View a quick demo today and see how the world’s top 2% designers can help you craft memorable print designs and more.
