What Falls Under Creative Agency Services? 2025 Guide for Brands

Creative agency services have become essential for businesses that want to stay competitive, build brand recognition, and drive real growth with branding and marketing services. 

From branding and graphic design services to video production and social media strategy, these services cover the full spectrum of what it takes to stand out in a crowded market. But what exactly falls under creative agency services—and which agencies are leading the charge in 2025?

In this blog, we’ll break down the most in-demand services offered by creative agencies and introduce you to some of the top-performing agencies. We’ll tell you how you can get access to a professional design team who can take care of the creative design services you need at a flat monthly cost.

List of Creative Agency Services

There’s a broad spectrum of what falls under creative agency services. However, here’s a quick overview of the services that creative agencies usually offer:

• Graphic design
• Branding design
• Marketing design
• Advertising design
• Print design
• Web design
• Presentation design
• Motion graphics
• Video editing
• Video production
• Ad production

Aside from creative graphic design services, some creative agency services specialize in one discipline, while others offer a wide range of services. Meanwhile, other agencies also provide marketing services to pair with creative graphic design. These include:

• Social media
• Email
• PPC
• SEO

This shows that some agencies excel in multiple platforms to bring businesses more exposure and attain other marketing and sales goals.

Here are the top players offering creative agency services:

1. Penji

While not a traditional creative agency, Penji has emerged as a game-changing force in the creative services industry through its creative design as a service model.

Unlike full-service agencies with physical offices and client pitch cycles, Penji delivers unlimited graphic design on-demand—perfect for startups, marketing teams, and even other agencies looking to outsource overflow work.

With over 1.5 million designs completed, Penji offers more than 120 types of creative services, including branding, web graphics, packaging, illustrations, ad creatives, and more. Clients submit projects via an easy-to-use dashboard and get designs back in 24–48 hours.

Here’s what makes Penji stand out:

• Flat monthly rate with no hidden fees
• Dedicated design teams for each client
• Fast turnaround
• Scalable for agencies, SMBs, and large brands

While Penji may not handle large-scale strategy or media buying like traditional agencies, its affordable, fast, and remote-first structure makes it a top creative partner for 2025.

Clients that have used Penji include marketing agencies, eCommerce brands, nonprofits, enterprise teams, and even well-known brands like:

• Uber
• CVS
• Forbes
• Coinbase

2. Ogilvy

Ogilvy is one of the most distinguished creative agencies in the world. They specialize in branding and advertising. Plus, they also do public relations. Here is a list of all the agency’s services:

• Cultural Discovery
• Brand Strategy
• Brand Experience
• Comms Strategy
• Impactful Advertising
• AdTech & Data
• Dynamic Content & Context

The award-winning global agency has worked with big brands like Ikea, Coca-Cola, and Uber!

3. Hammer Creative

Here’s one unique creative agency that offers services from our list above. Hammer Creative is an award-winning video game creative agency specializing in techniques like content, influencer, marketing and campaign, brand identity, and position. Meanwhile, for video games, they produce and capture direction, live-action, music supervision, and storyboarding! Some of the agency’s clients include:

• Marvel
• Netflix
• Epic Games
• Sega
• Lego

4. Saatchi & Saatchi

A true icon in the world of advertising, Saatchi & Saatchi remains one of the most celebrated names in the industry. Now part of the Publicis Groupe, the agency continues to thrive with global offices and high-profile campaigns for some of the world’s biggest brands.

Their philosophy, “Nothing is Impossible,” drives their creative approach—blending bold ideas with deeply human storytelling. Saatchi & Saatchi specializes in:

• Integrated advertising campaigns
• Brand strategy and identity
• Emotional storytelling across platforms
• Innovation through digital and experiential media

Clients include:

• Pampers
• Toyota
• Visa

5. DDB

One of the biggest and most recognized global agencies is DDB. The agency has offices on five continents, allowing them to expand their reach and assist businesses with their brand goals. Additionally, the agency follows a mantra rooted in creativity to transform businesses and help them reach their peak.

Storytelling and advertising are the expertise services that DDB offers.

DDB has worked with the following clients:

• Pepsi
• Volkswagen
• Samsung
• McDonald’s
• Spotify

6. McCann

McCann is known for its creative consistency and powerful global campaigns. The agency’s tagline, “Truth Well Told,” reflects its mission to uncover authentic human insights that drive brand success.

McCann’s core offerings include:

• Global advertising and brand strategy
• Multichannel creative campaigns
• Social, digital, and experiential marketing
• Integrated media and content planning

McCann has crafted memorable work for:

• Microsoft
• L’Oréal
• McDonald’s

7. 85Sixty

85Sixty is another creative agency to watch out for! The agency ensures the creatives have fun while working but must provide solutions and outcomes. Its specialization is marketing, SEO, and advertising, but it also has creative and design strategies. Plus, they also do web development! The award-winning agency has partnered with the following clients:

• Turtle Beach
• Bare Republic
• Solvia Superfood
• Stance
• Arc’Teryx

8. inBeat

Businesses can consider inBeat if they want creativity and growth! The agency specializes in marketing, particularly in influencer marketing. Aside from influencer marketing, the agency creates ads and creative strategies to help brands succeed. According to the agency, its focus is on measurable results. Its target niches are:

• Mobile apps
• Consumer packaged goods
• D2C
• Healthcare
• eCommerce
• Technology

7-Eleven, Square, and Nestle have partnered with inBeat!

9. Ignite Visibility

Ignite Visibility is a full-service marketing agency. Some of its services include SEO, PR, social media marketing, and conversion rate optimization. Additionally, it offers creative designs and web development! The agency operates globally and remotely, allowing clients to partner with them anywhere! Here are some notable statistics that the marketing agency has accomplished:

• 35,500% traffic growth
• 5,500 first-page keyword rankings
• Over 180,000+ followers and subscribers

Jazzercise, Tony Robbins, and Dun & Bradstreet have worked with Ignite Visibility to meet their marketing needs.

10. Disruptive Advertising

The last agency on this list is Disruptive Advertising. The agency is another marketing-focused agency and helps clients with the following:

• Lead generation
• SEO
• eCommerce
• Paid search and social
• Amazon
• Lifecycle marketing
• Creative

Like other agencies on this list, Disruptive Advertising helps multiple businesses in various industries, such as eCommerce, financial services, human resources, real estate, automotive, and education. In its hero video, the agency states that it leverages AI to help businesses get results. Scotts, KPMG, and Adobe are their notable clients!

Why Should Creative Agencies Partner with Penji?

Many businesses partner with agencies because of their distinguished reputation in the creative industry. They are sought for their expertise and team of creatives. That said, agencies can have multiple clients at one time and may need to outsource projects because of the overwhelming workload and deadlines.

Fortunately, agencies and clients alike can count on Penji – a creative as a service provider offering unlimited graphic design services. Penji offers design services for agencies so they can focus on strategies while leaving the design heavylifting to expert designers.

Penji has created over 1.5 million designs for agencies and reduced design costs by 50%! You don’t have to spend days worrying about graphic design services anymore. Let Penji‘s remote graphic design team ease your workload and meet projects with Penji’s Agency plan! You can get designs on the same day! Plus, get access to 120+ design services and partner with the best creatives!

And if you are considering outsourcing your work to Penji, visit our portfolio or watch a video demo to experience the Penji difference!