How To Optimize Social Media Marketing For Fashion Brands
By Juliana Hellmuth, 06/07/19
Fashion is a $2.4 trillion-worth industry that has always been aggressive when it comes to their marketing strategies. Social media is the most accessible platform with over 2.77 billion users. There’s no need to question why we are seeing posts after posts of promoted content from the fashion brands themselves or the lifestyle influencers that they sponsor. All of this just so they can hopefully catch the attention of their target market, make a sale, or simply to spread brand awareness.
Though the technology and algorithms seem to be improving every day, there are ways for you to optimize your social media marketing. Your fashion brand that even an old business with traditional marketing strategies can catch up on. In this article, we are about to break down the points on how you can do just that:
Determine where your target market usually hangs out
By hanging out, we are not pertaining to a place—we are talking about their preferred social media platform. While many social media platforms seem to be similar in their goal, their functions aren’t considered the same.
Facebook is the traditional social media platform that is perfect for everybody. With its constant improvements, Facebook has optimized its features to be more business-friendly and cater to more business-related transactions. If there’s one thing that Facebook is good at, it is recommending establishments close to your proximity. It also features ads that you might like based on your most-liked posts, liked pages, comments posted, and posts you have interacted. This is definitely something you can use to your advantage especially when you want to establish an in-depth look to your brand.
Twitter is more for live news, quick updates, juicy gossip, and memes. It’s the platform where you can get insights and random thoughts from your favorite authors, celebrities, public figures, and social circle. If there are fashion-related ads, like the platform’s tweets, they are usually brief, concise, and accompanied by photos that represent the brand best.
Instagram is where fashion magic happens. There’s not a day where your favorite celebrities are not promoting a piece from a known fashion brand “by chance”. Once you expand on the caption or tap on the photo, that’s when you’ll see the ways. This is how fashion companies try to lead you to their own Instagram page or get you to visit their website’s landing page. Once there, you can see their products at a dazzling 30% with free shipping.there are many ways you can market your products on the app such as a single post, sponsored ad, or even Instagram stories. The best thing about it all?
That’s where your target markets hang out.
They might be waiting for the bus, on the train, or just in line. They could also be scrolling through their feed while eating their breakfast, or just doing some last-minute social media lurking before they fall asleep for the night. Instagram is where you can truly best execute your social media marketing for fashion brands anywhere and anytime.
There’s no denying that Instagram is the platform of choice when it comes to social media marketing for fashion brands. Out of all social media platforms, it is the most photo-driven. That means you can showcase your garments in the fullest potential that represents your brand best and in a scenario that your target market can imagine themselves wearing your products and incorporating them into their daily lives.
Generate engaging videos
Aside from picture-perfect posts beside the Eiffel Tower or a trusty #ootd in front of the mirror, videos can also help you create the most engagement out of your social media marketing strategy for fashion brands.
For your audience, there is just this allure from a well-edited video incorporated with hip music in order to feature an exciting life that they could also live. The gimmicks are also improving because we are not just talking about videos shot at Central Park. We are pertaining to paid vacations to Maldives, Thailand, Paris, London, and Greece. On top of that, there are flatlays of healthy breakfasts, picnics at the park in a sundress, and sunbathing on the beach while wearing that trendy bikini. There are also fashionable images like strolling through the streets of Tokyo while making it modern with gold-studded leather ankle boots.
While you may not be able to afford a vacation to the tropics, you can buy those boots, right?
That’s exactly the allure that captures the attention of your target audience. In fact, online shoppers are 64% more likely to buy a product after a video about it. The psychology has already been backed up by statistics and it’s time to jump on that trend wave.
Collaborate with social media influencers
These days, it is so much easier to become an influencer than to be a celebrity. There is no doubt, marketing agencies have bumped up their budgeting. They want to collaborate with influencers and expand their reach as well as improve their sales. Despite the occasionally raised eyebrows, influencers are effectively helping out social media marketing for fashion brands. In fact, 49% of the consumers depend on influencers for recommendations. Video content such as a vacation trip, make-up tutorial, styling tips, and product reviews are effective in an influencers capability in influencing their audience’s purchasing power. With this in mind, a social media influencer is a good thing when it comes to your brand.
Social media marketing for fashion brands in this modern age should come with a bit of ease. It is much easier to reach a business’ target market with the available resources that we have online. The game may be on an entirely different platform with strategies that require much more thinking. Thankfully, the goals are the same: spread brand awareness, generate revenue, and see to it that the business will succeed throughout the years.