Advertising Specialist

Last updated August 9, 2022

ABOUT THE JOB

Are you an experienced self-taught digital ads specialist looking for a startup to put your skills to the test? Join Penji! We’re a fast-growing tech-enabled design platform seeking to expand our Facebook and Google PPC advertising efforts. Work with a team of passionate designers and marketers at our HQ office in Philly to deliver breakthrough campaigns reaching millions of users nationwide. We’re a mission-driven company aiming to simplify and make graphic design accessible to everyone. If you’re looking for a place to grow, develop your talents, and work on meaningful projects, hit Apply!

ABOUT THE COMPANY

Since 2017, Penji has provided on-demand access to the top 2% of graphic designers. We’re the leader in graphic design subscription services and recognized by Inc. Magazine as one of the fastest growing companies.

Beyond our business success, we’re a community-conscious startup dedicated to supporting nonprofits and those who are helping others. Graphic design is what we do. Being a responsible employer and supporting our communities is who we aim to be. Join us on our mission to leave a positive footprint.

SKILLS/REQUIREMENTS

2+ years of Google Ads experience
2+ years of Facebook Ads experience
Proficient in Adobe Photoshop, Adobe After Effects
Experienced running + testing multiple campaigns simultaneously
Experienced in running multiple A/B testing campaigns
Experience building, deploying, and scaling ads across various platforms
Proficient ad copywriting experience
Ability to develop, collaborate, and execute complex multi-variable strategies
Data-driven. Can extrapolate valuable insights from raw data
A solid online design portfolio consisting of web-based marketing campaigns and brand identity/awareness

RESPONSIBILITIES

Developing creative ad strategies & experiments: Research and develop strategies to drive sales and brand awareness. Analyze data and create experiments to identify new opportunities/audiences/ideas.
Creating campaigns: Plan, execute, monitor, and create targeted campaigns across multiple advertising platforms. Additionally, develop A/B tests and various experimental campaigns to understand our audience, industry, customer behavior, and other valuable metrics. It may require design and copywriting skills to deliver ads efficiently.
Managing ads across all platforms: Constantly collect, monitor, improve, and upkeep ads across all platforms. Ensure all ads are operating cost-effectively and achieving their KPI promptly.
Constantly learning: Constantly learn and educate yourself on advertising. Continuously improve your methods and strategies.
Generating ideas: Generating new ad/campaign ideas and coordinating them into executable experiments.
Creating & presenting reports: Create frequent reports to present your findings, strategies, and ad performance to the team.
Collaborate with a team: Work with designers, marketers, writers, developers, and others at our HQ and Global team to execute assignments/campaigns/tasks.