What many newbie entrepreneurs do not know is that a logo design holds grave importance to a business. It establishes your brand identity, among many other crucial factors. However, finding the right logo design services can sometimes be a futile pursuit. You think you find the best fit, only to be disappointed in the outcome. Here’s how Penji can change your mind and discover the benefits of a logo design subscription.
What are Traditional Logo Design Services?
Before we explain Penji’s better way further, let’s take a close look at a traditional logo design service. This is the conventional approach often taken by freelance designers, design agencies, and other creative firms. They typically follow established practices that used to work perfectly. But in today’s digital-first landscape, these may no longer meet the unique needs of a modern business.
In addition, these logo design companies often have rigid workflows, minimal client involvement, and project-based rates. These can result in generic designs, hidden charges, or lengthy turnaround times. In short, these services often struggle to create logo designs that are original, adaptable, and aligned with a brand’s vision.
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Common Issues with Traditional Logo Design Services
The following are issues clients commonly encounter when working with traditional logo design services:
- Miscommunication: This comes in the form of insufficient collaboration, unclear briefs, or poor feedback loops. Gaps do happen in understanding the client’s vision, goals, and target audience. This results in a final design that’s not aligned with the client’s expectations. When a designer fails to translate a brand’s essence into a logo, the client may ask for revisions, which can take up more time and add to the expenses.
- Generic Designs: Traditional logo design services rely heavily on pre-designed templates or cookie-cutter techniques. This results in a logo design that lacks uniqueness and won’t do good for differentiating your brand. Thus, your logo may give your brand an unprofessional or forgettable brand identity.
- Inconsistent Outcomes: Logos should be versatile and scalable, meaning they should work well and look good on whatever platform you place them on. Their adaptability comes from the designer testing their performance on various platforms. Reasons such as lack of time, budget limitations, or lack of awareness and expertise may cause them to skip this crucial step. This results in inconsistent branding and a broken brand image.
- Slow Design Processes: Long turnaround times can delay projects and disrupt timelines. Many traditional logo design companies take longer to give you their designs because of inefficiencies or a lack of prioritization. This is especially true with freelancers handling multiple clients, who tend to work on projects that pay more.
- Hidden Charges: Some logo design services have unclear pricing that can lead to budgeting problems for their clients. They do not offer transparency, and their clients are often surprised with extra charges during the design process.
Penji’s Better Way
Challenging these common issues with traditional logo design services is Penji. It offers an innovative approach to logo design in the following ways:
- Collaborative Process: Penji has an emphasis on collaboration to ensure open communication between clients and designers. It has a dashboard where you submit your design requests, communicate with the designers, and send revision requests. The designers then take time to get a good grasp of your brand vision, goals, and audience to deliver personalized designs.
- Distinctive Creativity: Penji assures you of logos made to fit your brand’s voice and personality. They create logos with originality in mind, never relying on templates and pre-made logos.
- Affordability and Transparency in Pricing: Penji has premium plans suited for a variety of budgets. Its subscription plans all provide unlimited design requests, not just logos. This means you can get social media graphics, web and app designs, infographics, illustrations, and many others.
- Fast Turnaround: You will get your first draft in 24 to 48 hours, depending on complexity. This assures you you won’t experience delays and maintain momentum in your branding efforts. In addition, you can send unlimited revision requests. The designers will work on it within 24 to 48 hours, depending on complexity.
- Consistency Across All Platforms: Penji ensures your logo can adapt to different formats. This allows you to easily use your logo on whatever platform you use it on. Whether social media or business cards, your logo will look good.
A Few Penji Logo Design Examples
Penji takes pride in hiring only the top 2% of design talent, making sure that we offer the best in quality. To prove this, below are a few examples of Penji’s work:
For a strong brand identity, take inspiration from this logo design created for Delirium Servers. The bold and black octopus illustration conveys mystery, power, and control. It uses green accents to add contrast and intrigue. It projects a story that illustrates powerful and intelligent control over digital systems, making it the perfect logo for a tech company.
Penji’s logo design service offers versatility. This example is proof of our designers’ adaptability to craft logo designs for a wide array of industries. This design uses cute and quirky fonts and pale colors. The letter “O” is playfully designed as a pig’s snout with the end tail of the N becoming its mouth, intended to put a smile on its face. Its friendly aesthetic makes it a suitable logo for a business that targets young children and teens.
An excellent example of a thoughtful logo design, this one created for When Life Happens, showcases Penji’s designers’ diverse talents. It perfectly balances professionalism and sensitivity with its organic graphics and muted colors. It evokes comfort and sophistication as the typography conveys elegance.
Final Thoughts
Logo design services abound, and finding the right fit for your business can be a humongous task. However, if you’re looking for a reliable design partner, you may want to let go of your traditional logo design company.
Instead, turn your attention to Penji: our graphic design services are unlimited. You can also ask for unlimited revisions to ensure that you’ll be happy with the final results. Watch our demo video here to learn more, or better yet, click here to send your first logo design request.
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About the author
Celeste Zosimo
Celeste is a former traditional animator and now an SEO content writer specializing in graphic design and marketing topics. When she's not writing or ranking her articles, she's being bossed around by her cat and two dogs.
