A landing page is your brand’s digital storefront. It is what greets and welcomes visitors to your website. It is also your first big chance to make a lasting impression. Here are ten landing page designer secrets you need to know to craft one that successfully captivates and converts. We’ll also tell you where to find the best landing page designers to help you.
Table of Contents
- Craft Compelling Headlines
- Use Strong Imagery
- Keep It Simple
- Add Interactive Elements
- Create Urgency and Scarcity
- Personalize
- Add Social Proof
- Focus on Your Value Proposition
- Optimize for Mobile
- Use Storytelling Techniques
- Where to Find the Best Landing Page Designers?
Craft Compelling Headlines
Your landing page is the first thing your visitors will see, but your headline is what will compel them to know more about you. Write one that piques their interest enough to click on your call to action. Use solid and action-oriented verbs such as “Discover,” “We offer,” or “Experience.”
You can also convey value by highlighting the benefits of your brand to the viewers. Use clear and concise language focusing on how your product will impact their lives. A great example would be:
Instead of: “Check Out Our New Product!”
Try: “Revolutionize Your Workflow with [Product Name]”
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Use Strong Imagery
People love great visuals. To enhance your landing pages, always include strong imagery, such as high-quality pictures and videos. These should support your core message and be relevant to your target audience.
Furthermore, you can use videos to demonstrate your product or service, as they can be more effective in explaining than text. And, as attention spans get shorter as time passes, ensure your videos are short and straight to the point.
Keep It Simple
To make viewers stay longer at your landing pages, avoid cluttering them with unnecessary design elements. Keeping the landing page design simple avoids overwhelming or distracting viewers. Improve its readability so they can easily find the information they need.
Also, use ample negative or white space to give your elements room to breathe. Limit your colors and font styles to two or three as much as possible. Make your call to action a priority and place it prominently on your landing page.
Add Interactive Elements
Adding interactive elements to your landing page can make it more captivating and engaging. They can offer additional benefits or information, allowing you to gather insights into your visitors’ preferences and behaviors. Remember to test and optimize them to determine the most effective elements.
You can add a wide range of elements, including quizzes, polls, calculators, animated graphics, chatbots, or interactive maps. These enhance your visitors’ experience and make it more enjoyable and memorable.
Create Urgency and Scarcity
One of the greatest motivations for buying is scarcity. It creates a sense of urgency from the concept of FOMO (fear of missing out). Create a sense of time-limited availability or limited quantity to encourage your visitors to take immediate action.
Use phrases like “Offer ends soon” or “Limited Edition” while showing them the time left for your offer. You can also try using “Only 10 stocks left” or “Get 50% off for the next 48 hours only.” The key to this strategy’s success is authenticity. Ensure the urgency is genuine, so use it sparingly.
Personalize
Personalizing your landing page design offers a wide array of benefits. This includes increased relevance, better conversion rates, and enhanced customer satisfaction. Viewers are more likely to engage with content directly relevant to their interests and make them feel valued.
Use data you gather about your target audience, such as location, browsing history, or demographics, to help you craft personalized content.
Add Social Proof
A psychological phenomenon, social proof suggests that people are more likely to do something if they see others doing it. This is an excellent landing page designer trick you need to use now. Incorporate social proof elements into your design to build trust, increase conversations, and reduce uncertainty.
The following are types of social proof you can use:
- Testimonials and reviews: Share your positive feedback from satisfied customers.
- Social media following: Display your social media following to show popularity.
- Customer logos: Showcase logos of well-known brands that use your product or service.
- User-generated content: Share content created by your customers to show how happy they are with your brand.
- Awards and certifications: Display recognition, awards, or certifications you received.
Focus on Your Value Proposition
Your brand’s unique value proposition is the core message you should focus on when designing your landing page. It should clearly express the problem you solve, the solution you provide, and the value you bring to your customers. The best way to go about this is:
Instead of: “Buy our new product!”
Try: “Get professional quality designs at a fraction of the cost!”
Optimize for Mobile
We now live in a mobile-first world, so your landing page design must be fully optimized for mobile devices. Otherwise, you’ll likely suffer from high bounce rates and lost conversions. Ensure you employ a responsive design, meaning your landing page should adjust to different screen sizes.
Ensure that your loading times are fast, your menus and buttons are easy to navigate, and your text is large and legible on various devices.
Use Storytelling Techniques
A powerful tool to build strong connections with your customers is storytelling. It captures attention, builds trust, creates lasting impressions, and keeps visitors interested. You can structure your story via a hero’s journey, where you help customers face their challenges and overcome obstacles.
Moreover, you can create characters, backgrounds, and anecdotes they can relate to. Use descriptive language that helps paint a picture in your visitor’s mind. Incorporate examples and images that illustrate your point. Also, avoid sounding overly scripted or inauthentic.
Where to Find the Best Landing Page Designers?
Knowing and understanding these landing page designers’ secrets can help you craft pages that convert. However, getting assistance from the pros can be the easier route. Work with our talented landing page designers at Penji to take this heavy burden off your shoulders.
Watch our demo video here, or get started by following this link.
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