Top 10 Hotel Branding Agencies to Partner with in 2025

Setting up a hotel can be challenging because of the competition with the biggest brands, but it’s not impossible. You need a strong hotel branding identity to compete with the others in the business. Fortunately, you can work with a hotel branding agency to help you attain your goals. Here’s our list of the best hospitality branding agencies to work with.

1. Single Grain

Single Grain is one of the top agencies with which to work to establish your hotel branding identity. The agency is known for offering marketing services to big brands like Amazon, Uber, and Airbnb. However, your hotel can stand out from the crowd with its branding solutions. Here’s how the agency helps with branding:

• Brand Strategy Development
• Brand Identity Design
• Brand Positioning
• Value Proposition Design
• Brand Voice & Messaging
• Brand Launch & Rollout

The agency aims to make your brand trustworthy and cultivate loyalty. 

2. Longitude

Here’s one hotel branding agency dedicated to the hospitality industry. Longitude works closely with hotels and restaurants to make them stand out. The agency offers the following primary services:

• Brand strategy (e.g., brand architecture, naming, positioning)
• Visual design (e.g., logo design, color palette, visual identity system)
• Brand activation (e.g., web design, sales and marketing materials, print collateral)

The agency has worked with Hyatt, Accor, and Marriott International. 

3. Digital Silk

Another popular agency that hotels can work with is Digital Silk. The agency provides a custom brand strategy, logo design, and brand book and guidelines. Additionally, they specialize in creating brand strategy by creating a roadmap, developing a solid brand identity, and making successful marketing strategies to get your brand noticed.

Here are the best practices for their hotel clients:

• Establish a unique value proposition
• Align values and recruitment
• Synergize messaging

4. Threerooms

Threerooms aims to understand your brand to create an impact, which is why they create a robust branding identity. The agency offers brand strategy, brand identity, and creative content services to build your brand from the ground up. If you enjoy working alongside Threerooms and want a more long-term partnership, the agency has agency membership, which provides its clients with ongoing support.

5. The Brand Consultancy

The Brand Consultancy is another go-to agency for big brands, including those from the hospitality sector. They are trusted by Hilton, Choice Hotels, and Marriott for their branding identities. One reason why these companies rely on them is that they follow a winning approach. They conduct research, strategize, and effectively partner in your branding journey. Here’s a list of services they do to create a custom branding strategy:

• Brand strategy development
• Messaging
• Employee engagement
• Bringing the brand back to life
• Naming
• Experiential design
• Rigorous primary research
• Competitive position
• Visual expression and identity
• Communication strategy
• Marketing execution
• Customer touchpoint journey

6. Fine

Everything is more than okay when businesses work with Fine. It calls itself a design-minded and human-centric agency and wants businesses to be their very best selves. Here are its main services:

• Strategy & vision
• Experience design
• Brand identity
• Websites & applications
• Integrated marketing

Regarding branding identity, the agency understands the importance of having a logo to create an indelible mark on the world. As such, they focus on the following when creating a strong brand identity for its clients:

• Brand architecture
• Visual pathways
• Brand identity development
• Brand expression
• Guidelines & stewardship

The agency worked with The Ritz Carlton, Kimpton, and Hotel Monaco for its branding and website design.

7. Ikon

Ikon is a London-based branding agency that many luxury brands trust. The agency is committed to creating luxury branding to make your hotel stand out. Aside from the luxury identity they craft for brands, they also offer a personal and boutique service. This helps them work closely with clients. Additionally, they pride themselves on their excellent craftsmanship and proven track record. Here’s a list of the visuals they create for clients:

• Brand guidelines
• Website design
• Marketing collateral
• Signage and environmental graphics
• In-room collateral
• Social media and digital advertising assets
• Packaging design
• Photography and videography

8. Cure

This agency could cure your branding woes. Cure is a hospitality-dedicated branding and design studio. It helps brands with branding and strategy, identity and visual design, concept and interior design, and digital design and development. Plus, one of its values is curating a vision with expertise in design, know-how, and creative intuition. Its notable hotel client is MasterBUILT Hotels.

9. B&Co Branding

If you want to work with a small but mighty and witty agency, B&Co. Branding should be one of your top choices. Its values are scrappy, curious, humble, and capable, making it the ideal partner for many hotel brands. They help hotels with the following branding needs:

• Apparel design
• Brand and identity
• Brand experience consulting
• Copywriting
• Email marketing
• Environmental branding
• Illustrations
• Naming
• Package design
• Photography art direction
• Printed collateral
• Signage design
• Social media
• Website design

Its notable clients are the Daytona Hotel, Hotel Rumbao, and The Benson.

10. & Smith

Our final hotel branding agency is & Smith. They work with the top brands to ensure their branding is unique and recognizable. You can trust them to provide creative branding ideas. You can rely on their services like:

• Brand strategy & positioning
• Naming
• Packaging
• Web design
• Visual identity
• Brand experience

Plus, the agency practices sustainability and works with charities or enterprises pro bono to give them brilliant branding ideas.

Fairmont Hotel, The Beverly Hills Hotel, and Amstel Hotel are its popular clients.

Best Branding Agency Alternative: Penji

Branding agencies are excellent in helping businesses establish their identity and create marketing strategies to build your brand and make it recognizable to the public. One of its greatest strengths is its eye for detail that even the tiniest part of your branding identity is considered. As reliable and trustworthy as agencies are, many businesses are looking for alternatives since they are more affordable and offer almost the same service as agencies.

One of these agency alternatives is Penji! You can get your branding identity for as low as $1,000/mo and request as many designs as you need. Plus, you can get other designs, like web designs and marketing materials, to strengthen your brand identity. And if you want to see the Penji difference (even agencies subscribe to us), watch a video demo!