The holiday season is touted as the most wonderful time of the year, and it’s also the perfect opportunity for businesses to add a touch of festive charm to their branding and marketing efforts. At Penji, we’ve helped countless brands use holiday graphics to distinguish themselves, connect with their audience, and boost sales. In this blog, we’ll explore some clever ways businesses can utilize holiday graphics, turning their brand into a memorable winter favorite among customers.
We all know retail and ecommerce sales are climbing every year, making the holiday season critical to these businesses. But this isn’t necessarily true in other industries. It’s not uncommon for B2B earnings to decrease around the holidays as company leaders take time off and delay business decisions until the new year. This means you should make whatever marketing dollars you spend count.
Holiday-Themed Social Media Posts
One of the easiest ways to infuse the holiday spirit into your online presence is by creating holiday-themed social media posts. Design festive ads and graphics for your profile pictures and cover photos, and share holiday-themed posts, quotes, and promotions. By consistently updating your social media with holiday visuals, you’ll engage your audience and make your brand feel more relatable during this pivotal time of year.
Ideas for social posts:
- product/service most relevant to the season
- advertise gift cards to your store
- funny holiday memes
- share changes to hours of operation
- holiday specials & discounts
- your year in review
- promote a charity or cause
- customer spotlights
- how your team is celebrating
Festive Email Marketing Campaigns
Transform your email marketing campaigns with holiday graphics and designs that evoke warm feelings and excitement. Craft visually appealing holiday-themed email templates to announce sales, promotions, or send personalized holiday greetings to your subscribers. A well-designed holiday email can boost open rates and conversions, enhancing your brand’s reputation.
Decorate Your Website and Landing Pages
Have you made your website/online store look cozier for the season? Incorporate holiday graphics into your website’s header, banners, and even product images to create a festive atmosphere. This simple gesture can make your visitors feel more excited to engage with your brand. Plus, it makes you look more polished and organized as you roll out your holiday marketing campaign.
Create Customized Greeting Cards
Show your appreciation for your clients, partners, and employees by sending customized holiday greeting cards. Design unique, branded cards that convey your holiday wishes and gratitude. This personal touch can leave a lasting impression and strengthen your business relationships.
Holiday-Themed Product Packaging
If you sell physical products, consider giving your packaging a holiday makeover. Incorporate festive colors, icons, and imagery into your product labels and packaging. This small detail can make your products more appealing and memorable as holiday gifts.
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Host a Holiday-Themed Contest or Giveaway
Engage your audience by hosting a holiday-themed contest or giveaway. Create eye-catching graphics to promote the event on your website and social media platforms. Encourage user-generated content, like holiday-themed photos or captions, and offer enticing prizes. It’s a fun way to boost brand awareness and interaction during a time when most people are distracted and busy.
Share Holiday Stories and Behind-the-Scenes Content
A lot of brands make the mistake of being too “professional” and never personal. This can come off as robotic, and even worse, forgettable. Connect with your audience on a more personal level by sharing stories, behind-the-scenes content, or employee spotlights. Create holiday graphics that complement these narratives and bring your audience closer to your brand’s culture and values.
Holiday Graphics All Season Long
The holiday season offers a unique opportunity for businesses to infuse creativity and warmth into their branding efforts. By harnessing the power of holiday graphics, you can spread joy, connect with your audience, and boost your brand’s visibility without doing any of the legwork.
Need help getting your designs and marketing campaigns in order? Penji can help. Our unlimited graphic design subscription allows you to order custom designs and ads anytime you need them – and get drafts back in as little as 24 hours. Whether it’s social posts, ads, email designs, or anything else you need, we have a designer with the specific expertise to help you.
