TL;DR: Here are the reasons you see many business owners and marketing teams switching to graphic design on subscription services.
Businesses and marketers today recognize the growing need for high-quality content. However, traditional models for obtaining graphic design services are struggling to keep up with the pace. How does the modern brand cope? With graphic design on subscription. Here’s what you need to know about it and how to get it.
What is Graphic Design on Subscription?
A graphic design subscription is a service model in which you pay a fixed monthly fee for ongoing design support delivered through a platform. Instead of negotiating hourly rates, project fees, or agency terms, you get a steady stream of designs for one monthly subscription fee.
The concept of a “flat monthly fee” means no more fluctuating expenses, hourly billing, and hidden costs that can add up. A graphic design subscription provides stability and scalability.
Get a Design Team for a Fraction of the Cost
Outsource all your design needs to the pros
Why Businesses are Switching to Graphic Design Subscription Services
Below are a few of the best reasons many businesses are now switching to graphic design subscription services:
Predictable Pricing
Many businesses swear by how transparent and clear the pricing plans for graphic design subscriptions are. They no longer have to worry about overpaying, unpredictable invoices, or fluctuating project fees. They only need to pay a fixed monthly fee to get all the visual assets they need.
Faster Delivery Times
On-demand graphic design services do just that: deliver your design assets when you need them, not a day or week from now. Take Penji, for example: its turnaround time is 24-48 hours, and your designs are delivered continuously, helping you avoid bottlenecks or delays.
Unlimited Requests and Revisions
If your business runs regular promotions, launches, events, or content-heavy strategies, a design-as-a-service is your best bet. These services offer unlimited design requests and revisions, meaning you can submit as many requests for designs as you can in a month. You can also have them revised until you get the perfect design you want and need at no extra cost.
No More Hiring
A graphic design on subscription typically has a team of professional designers with diverse skills and expertise. They will create your projects once you submit your briefs through the user dashboard. You no longer have to scour the World Wide Web for freelancers or pay high agency fees, these services have done that for you. That said, Penji hires only the top 2% of applicants from around the globe, ensuring the highest-quality creative work.
Here’s What’s Wrong with Traditional Graphic Design Services
Businesses that are enjoying the many benefits of using a graphic design on subscription have switched because they’re tired of the following:
Inconsistent Freelancers
Freelancers are a cost-effective way of getting designs, but sadly, most of them are suitable for one-off projects only. It’s because they typically handle more than one client at once, which means timeline shifts, availability challenges, and inconsistent output. While there are a lot of excellent freelancers out there, it’s the process can be unreliable.
Slow and Expensive Agencies
Agencies offer the complete setup, however, they will cost you. The high retainers and long timelines can be a poor fit for fast-paced brands. This could mean waiting for revisions or approvals in days or even weeks, which slows down your momentum.
Overloaded In-House Teams
Building your own in-house design team can be a good idea, but not always. They know your business inside and out, but they can be easily overloaded and can sometimes struggle to keep up with your marketing demands.
How Design-as-a-Service Works
To better understand the ease and convenience of a graphic design on subscription, here are the steps you follow when you subscribe, using Penji’s process as the example:
- Step 1: Subscribe to a Plan: Choose a plan that fits your business’s design needs and budget.
- Step 2: Submit Your Design Request: Write your design brief explaining in detail what you need. Give examples or links that your designer can use as references.
- Step 3: You’ll get your first draft within 24 to 48 hours. Review, share feedback, and request revisions if needed.
- Step 4: You can then download the project directly from the platform and use it however you want.
- Step 5: Repeat for new projects.
Why is Penji the Smart Option for On-Demand Graphic Design Services?
Not all graphic design on subscriptions are the same. Thus, you need to find the right fit to make the collaboration work. Here’s why Penji is the smart choice for businesses looking to get on-demand graphic design services:
Unlimited Request Model
Penji offers unlimited design requests, allowing you to get as many design assets as you need for a flat monthly rate. Its unlimited revisions ensure you’re getting the exact design you need without paying more.
Dedicated Designers
Once you subscribe, you will be matched with a designer who will take the time to learn your brand. This allows them to craft consistent visuals and a smooth working relationship similar to having your own in-house design team, or a freelancer who’s always there.
Fast Delivery
As mentioned above, you’ll get your first draft within 24 to 48 hours, while revisions will be completed within 12 to 24 hours, all depending on the project’s complexity. This is faster than traditional methods of getting graphic design services.
Wide Array of Design Categories
From infographics and presentation designs to logos and UI/UX designs, Penji has got you covered. It offers a broad spectrum of design needs, so you don’t have to look elsewhere if you need custom illustration or package design.
Final Thoughts
Nowadays, the business landscape is evolving at a rapid pace. Don’t let your designs be left behind. Graphic design on subscription is gaining traction as more brands turn to it for efficient, affordable creative services. Click here to know more about Penji and how it can be the design game-changer you need. Click here to get our designers working.
FAQs
- Is graphic design on subscription really unlimited?
Yes. You can send as many requests as you want. The designers will work on them one after another, so the output is steady and continuous.
- Who benefits the most from a graphic design on subscription?
This service works best for businesses looking for a steady stream of design output. They are: marketing teams, startups, SMEs, agencies, and individuals who create content regularly.
- What if my design needs decrease?
With Penji, you can always cancel your subscription any time you need to, then get back on board again once the workload picks up.
About the author
Celeste Zosimo
Celeste is a former traditional animator and now an SEO content writer specializing in graphic design and marketing topics. When she's not writing or ranking her articles, she's being bossed around by her cat and two dogs.
