Do you remember the last public event you and your friends attended? One of you probably saw a flyer that urged you to attend. That is the power of a flyer design. Flyers are the simplest and one of the oldest promotional tools in the world of advertising. We’re used to receiving flyers everywhere, whether in our mailboxes, malls, or streets. With that, we’ve pulled together the best flyer layout ideas to help you convey your message clearly and creatively to your target audience.
Business Flyers
Business flyers are a good option for small businesses, particularly those starting out with a limited budget for marketing. They’re a simple way to reach specific groups of people who might be interested in your product or service. Here are a few design ideas to help you get the word out about your business.
1. Incorporate Your Brand Colors into the Flyer Design
Brand colors are the easiest way to recognize a brand. Incorporating your signature colors into the flyer design will help you maintain cohesiveness in your branding, regardless of platform. Potential customers will quickly identify your brand both in digital and print materials.
Here is an example. Notice that brand colors can be used in headers, icons, and CTAs. Adding a QR Code is a bonus point in this flyer layout, making it easier for the reader to access more information about the company’s services.
A Business Flyer designed by Penji
2. Use Icons within your Flyer
Icons can be overwhelming if you are new to designing promotional materials. Once you understand their purpose, icons are easy to use to represent different products or services. These small vector graphics that you see everywhere are handy for packing information into a small page. Since they are simple and recognizable, you can use icons to reinforce or even replace text in your flyer design.
Product Flyers
Digital flyers are compelling online advertisements. The same flyer layout can also easily be transformed into a print advertisement. So, whether trying to sell a single product from your store or present several offerings, you can use a product flyer to make your message pop.
3. Use Eye-Catching Designs and Bright Colors that Reflect Your Brand’s Personality
For many people, your flyers will be their first introduction to your business. That’s why you should incorporate your brand’s character into your design if you want to appeal to your target audience. What color scheme reflects your brand? How about the style – is it quirky or sophisticated? These are a few essential questions you need to ask yourself when brainstorming on the flyer layout.
Check out this bright and appealing product flyer designed also by Penji.
A product flyer designed by Penji
4. Include a Call-to-Action
To ensure that distributing a flyer is effective, you might want to track its ROI. Consider adding a clear call-to-action (CTA) that prompts people to learn more about your business. This will also allow you to track how many customers you pulled in through your flyer.
Like the example below, you can include a redemption code or double the layout as a coupon.
Sample flyer designed by Penji
Event Flyers
Back in the day, people would find out about events from flyers stapled to poles or left on cars. Nowadays, a striking flyer can still be a great way to draw a crowd.
5. Use the Three Ws
If you are planning to host an event, your customers or clients must know all the important details about it. Good event flyers should always contain the three Ws: When, Where, and Why. Look at this Thanksgiving marketing campaign created by a Penji graphic designer here at Penji.
An event flyer designed by Penji
Sales and Promos Flyers
Have an upcoming sale to promote? Use a sales flyer to attract attention! You can distribute them in areas where potential customers might be interested, or you can mail them to your target groups.
6. Don’t Miss Out on the Important Details in your Flyer
The flyer should include all the details about the promo and tell them how to take advantage of it, such as visiting your website, sending a DM, or scanning the QR code. This can help pull in new customers and, of course, boost your sales.
Here’s how an excellent sales flyer layout turns heads and boosts your sales:
A sample sales flyer designed by Penji
7. Pick Colors that Reflect the Theme of your Sales Event
The colors you pick for your flyer should appeal to your audience’s emotions. Imagine what your audience feels when they look at your flyer. This sale flyer example promotes Valentine’s Day, and the designer used an elegant combination of red, pink, and black that conveys a romantic and passionate atmosphere.
A sales flyer example designed by Penji
Key Takeaways for Effective Flyer Layout Strategies
This guide on the most popular flyer layouts should have given you a lot of creative inspiration. As long as you follow these tips, you will find creating flyers more exciting and effective and grabbing the audience’s attention. With the right strategies and tools, flyer design is less complicated than you think. Whether you are designing a flyer for work, for school, or for charitable causes, all you need to do is remember these simple pointers:
- Use compelling headlines
- Believe in eye-catching visuals
- Write clear and concise copy
- Consistently use brand colors and fonts
- Craft an irresistible call to action
Penji offers a practical solution for all your flyers, brochures, and other marketing materials. With its unlimited graphic design services, the company assigns the best graphic designer to handle your creative projects. Subscribe now and choose from the three affordable pricing options with a 30-day money-back guarantee. Watch the demo video to explore how to work with Penji in your next design project!
