Personal branding takes time to develop. It starts by choosing a niche, developing a product, or offering a service. From there, once the audience connects with the personality, the personality evolves by having custom assets to set themselves apart from the competition. That is evident in the personalities we’ll list as our top ten picks for the best examples of personal branding below.
What Goes into Personal Branding?
Once personalities become recognizable names, it’s important they develop a brand like businesses do. Many well-known personalities start with a topic or a niche.
For instance, if you’re a fitness personality on YouTube, eventually, once you publish more videos and stay consistent on your social media pages or website, more people will get to know you. Aside from that, many personalities tend to expand based on their current industry or niche. For example, fitness personalities can offer nutritional recipes or a clothing line.
Once they’ve become an established leader in their industry, it’s time to develop a brand like businesses do. To start, personalities can create a logo. Once they finalize the logo, they can work on launching a website where their audience can connect and contact them. Along with this website, they can promote new services or products to share with others and get more followers in the process.
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After establishing branding, they continue creating content that will further give them recognition and status as a leader in their industry. Their content will require various assets, such as text, graphics, videos, and so much more! In some cases, they collaborate with up-and-coming or well-known personalities. Alternatively, they build a team that can succeed them once they move on.
Top Examples of Personal Branding
1. Brené Brown
One of the most popular online storytellers is Brené Brown. She became well-known for her Ted Talk on vulnerability and thought-provoking books. That said, someone of her stature developed a renowned brand. She established a website and kept updated social media accounts. Plus, she collaborates with other recognized personalities in various fields, such as Simon Sinek and Oprah Winfrey. One notable branding asset is her visuals. She keeps content consistent on multiple social media platforms.
2. Brian Dean
Brian Dean is the face of Backlinko. He’s a recognizable leader in the SEO and marketing industry, writing long-form, insightful content on how to grow your business through SEO. His blogs are comprehensive and practical. He’s a self-confessed serial entrepreneur, who says he can help companies achieve a 7-figure business. Besides this, he also posts videos and has launched a new website called Exploding Topics, where he posts graphs of trending topics and related keywords.
3. Melyssa Griffin
If you’re a blogger, Melyssa Griffin is one of the most popular names in the industry. She got her start as a blogger in 2013 and became a web designer the same year. Griffin then gained success when she designed more websites. However, she took off with her “Pinfinite Growth” course and became one of the biggest names in business growth. Her online work led her to become an influential online entrepreneur who guided others in their journey. She continues to develop an online presence.
4. Simon Sinek
When it comes to leadership, Simon Sinek comes to mind. His books on leadership and business have become the gold standard for many entrepreneurs. Aside from his best-selling books, he is also a well-known TED Talk speaker! As a personality, he has his own logo and website to share his insights and publish his courses to help more entrepreneurs achieve success.
5. Oprah Winfrey
If there’s one name that’s popular in and out of the entertainment business, it’s definitely THE Oprah Winfrey. Many know her as a host, actress, producer, and book club owner. With her star power, her branding makes her a memorable name. She remains a household name on social media, books, and other platforms.
6. Larry Kim
Larry Kim is another well-known name in the SEO and marketing sphere. After all, he founded Wordstream and MobileMonkey (now known as Customers.ai). His expertise in advertisements and conversion rate optimization makes him an icon. The famous founder associates himself with a unicorn because of the imaginary animal’s rarity. Aside from these ventures, he also writes for INC Magazine and updates his social media profiles!
7. Chris Do
Many startup founders will consider Chris Do as their coach or guru. However, designers can also learn from him since he’s a designer! Like many personalities, he has released a book, “Pocket Full of Do,” which helps creatives become successful entrepreneurs! As expected from a professional and award-winning designer, he keeps his graphic design portfolio active to stay connected with other designers. Plus, he launched a website to reach startups and designer-entrepreneurs.
8. Marques Brownlee
Marques Brownlee is among the most notable YouTubers, especially for his tech reviews. Many people watch his videos before buying tech. As a well-known personality, the content creator also has launched a website where his followers can buy his merch. His personalized website can easily be recognized by those who follow him. Plus, he posted the links to his YouTube channels on the website!
9. Tim Ferriss
If you’ve encountered the 4-Hour self-help books, you can thank Tim Ferriss for that. The writer and entrepreneur has inspired many who strive to build a business while juggling other ventures. His website is updated with his podcast episodes, newsletter subscriptions, and book links.
10. Gary Vaynerchuk
Gary Vaynerchuk is our final pick for one of the best examples of personal branding. The creator got his start as a YouTuber, publishing reviews. As his popularity grew, more people looked to him as a mentor on his YouTube series, where he answered questions on entrepreneurship. He’s still sharing his insights and words of wisdom on his YouTube channel. Plus, he’s also a writer! You can find his books on his website!
Conclusion
Personal branding is a time-intensive process. These successful examples of personal branding weren’t overnight. They built their reputation and following. As they grew, they managed to beat the competition through their other unique selling propositions and ventures. However, even though they’re successful personalities because they’re famous, it doesn’t mean you can’t develop personal branding to build a career. You can take a similar route by having personal visual assets or identities to stand above the competition.
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