Banner ads are a quick and effective way to get people’s attention. They direct viewers to your landing page, giving you a higher chance of them exploring your products and services and ultimately making a purchase. However, banner blindness is a real struggle for many entrepreneurs. To help prevent this, it’s a good idea to keep your ads diverse. Here are ten types of advertising banners to keep your viewers interested.

Table of Contents

1. Static Banners

A basic yet effective type of advertising banner is the static banner. It contains a non-moving image or graphic that conveys your message simply and plainly. While this simplicity may seem boring, it is often its greatest strength. Banner advertising’s primary purpose is to inform, and static banner ads deliver this information concisely and quickly.

Many marketers and entrepreneurs use static banners for several reasons. They are cost-effective, have faster load timers, are free from distractions, and are compatible with a wide range of devices and browsers. To craft effective static banners, add clear calls to action, use relevant imagery, and keep your texts at a minimum.

Extend Your Creative Team the Affordable Way

Try Penji risk-free for 30 days & get all the banner designs you need

Watch Quick Demo

2. Animated Banners

After publishing a static ad, you may want to keep engaging with your viewers, this time with an animated banner ad. This type includes moving graphics, text, or icons. It offers viewers a more immersive and interactive experience and captures attention better than static banners.

Animated banners often feature fading text, scrolling images, or animated characters, offering a wider array of creative possibilities. They also provide a higher click-through rate and better recall for your brand. Ensure you optimize your ads, as this type can significantly slow down page loading times.

If your brand has numerous images you want to share with your prospects, a carousel banner ad is what you need. It allows you to showcase multiple images or messages within a single ad space. Viewers can scroll through these to give them more information.

In addition, carousel banners offer a more interactive experience for your viewers and a cost-effective way for you to display your offerings. They can encourage users to spend more time looking at your ad, leading to higher engagement rates. With that said, make sure to use visual hierarchy and organize your images in a logical sequence for better retention and clarity of your message.

4. Video Banners

Seasoned entrepreneurs know the power of video marketing, and using it for your banner ads is an excellent decision. This type of advertising banner contains short videos that play automatically or on user interaction. They can increase viewer engagement by telling a story or demonstrating your product in action.

Furthermore, video banner ads are more memorable than text or images alone. To create effective video banner ads, keep them short, sweet, and straight to the point. Use relevant content and high-quality videos optimized for various devices.

5. Interactive Banners

This type of advertising banner incorporates elements that encourage user participation. Interactive banners can include clickable buttons, games, polls, or quizzes. They are an excellent way to increase user dwell times and collect user information, such as email addresses, for your lead generation tasks.

Moreover, interactive advertising banners can grab attention as they are more likely to stand out from other web page ads. And interactive experiences can significantly improve brand recall. Keep your interactive element simple, relevant, and with a clear call to action.

6. Rich Media Banners

If you’re looking for an advertising banner with all the bells and whistles, rich media banners are the way to go. They combine multiple elements, such as video, audio, and interactive features, creating a more immersive experience for your viewers. They offer a richer (hence, the term rich media) and more memorable way to convey your message.

Rich media banners can improve user engagement as users are more likely to interact with them. They can be the ideal banner ads for showcasing your products or services in an entertaining way. Ensure you strike a perfect balance between visual appeal and functionality, as you may fall into the trap of adding too many design elements that can overwhelm users.

7. Lightbox Banners

A type of interactive banner ad, lightbox banners are excellent ways to capture your audience’s attention. They typically include multimedia elements such as images, videos, or animations. These banners temporarily dim the background content to draw attention, making it harder to ignore them.

When you click on a lightbox banner, it expands to cover the entire screen, blocking out the whole page. This allows for focused viewing of your ad and an immersive experience for your viewers. As with the other types of advertising banners on this list, don’t forget to optimize your design and use relevant content.

8. Pop-Up Banners

Banner ads that appear in separate windows or overlay on a webpage are called pop-up banners. This type of advertising banner is especially effective for promoting time-sensitive offers or important messages as it gives a sense of urgency. Its sudden appearance can grab anyone’s attention, but you may want to use them sparingly as they can also be seen as intrusive.

When crafting and publishing banner ads, be mindful of the user experience. You can use a timer to delay their appearance to avoid annoying the users. Remember that there are ad blockers that can prevent these banner ads from appearing.

9. Expandable Banners

An expandable banner is a banner ad that starts small and expands to a larger size when users interact with it. This format provides more interaction and engagement than static or animated banners. The expanded space allows for more information or content within the ad without cluttering the layout.

Expandable banners, like pop-up banners, can be intrusive, so use them lightly. However, they can also be great for breaking up the monotony of using all static ads and making your campaigns more diverse.

10. Floating Banners

If you want your banner ad to remain visible even if the user scrolls down, you need a floating banner. This type of advertising banner moves across the screen or stays fixed in a position as the viewer scrolls. The banner’s persistent nature can increase user engagement and ad exposure.

Again, floating banner ads can be intrusive, so avoid using them excessively. Ensure that they are compatible with various mobile devices and browsers. Use relevant imagery and prominently display your call to action.

Final Thoughts

These different types of advertising banners can work wonderfully for your campaigns. Use two or more to keep the campaign varied and interesting. Work with our designers at Penji to ensure that the designs are of professional quality.


Click here to request your first banner ad design. Watch our quick demo video here to learn more about what we offer.

Solve Your Design Dilemma for Good

Get personalized creations from our expert graphic designers

Watch Quick Demo