How important are customizable mailer boxes to a brand?

According to the 2023 Unboxing Survey, branding on packaging has seen a significant rise since the first unboxing survey, jumping from 39% in 2016 to 57% in 2023. Another survey, meanwhile, revealed that 61% of customers are more excited by deliveries if they arrive in branded packaging.

These numbers go to show how mailer boxes can enhance customer experience, helping boost brand loyalty. 

In this article, let’s unpack the basics of mailer box designs and look at fabulous box design examples made by Penji’s talented designers. Let’s dive right in!

1. Vibrant Borders

This mailer box showcases a minimalist yet lively design. Unlike most customizable mailer boxes with logo, this design offers a colorful twist, with playful patterns along the edges that frame the brand name.

  • Actionable Tip: If you aim for a minimalist look while adding some flair, consider using bright and bold patterns only on the edges of your box.

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2. Elegant Contrast

Next in our custom mailer boxes with logo examples is this box, which features an elegant look. As seen in the image, the bold red color contrasts the sleek white branding and a black ribbon. The deer antler logo and text are clean and minimal, allowing the color palette to take center stage.

  • Actionable Tip: Pair a bold box color with simple branding and add a ribbon for a polished, gift-like finish that elevates the unboxing experience.

3. Bold Gradient

This mailer box uses a striking orange gradient that transitions from a bright hue to a darker shade. The interior of the box features the product name, while the navy blue base adds contrast and grounds the design. In addition, the open design and vivid colors create a sporty vibe that complements the product type.

  • Actionable Tip. A gradient can add depth and movement to your packaging. It’s also a good idea to combine bold colors that reflect your brand identity.

4. Sleek Slide

This example is one of those customizable mailer boxes that shows minimalism at its best. The slide-out design with a white outer box and bold text creates a classic and sophisticated look. Meanwhile, the black ribbon pull-tab and branded sticker sealing the interior enhance the luxury feel.

  • Actionable Tip: A slide-out box design is an elegant way to present your product. To add depth, combine smooth surfaces with subtle textures and use minimalist branding to maintain a refined and high-end look.

5. Textured Tote

These gable-style boxes have a functional carry handle and feature a superb yet subtle pattern that adds visual interest without overpowering the logo and text. In addition, the sleek color scheme gives the packaging a modern and gourmet feel. As a result, the design looks perfect for food products or upscale gifts.

  • Actionable Tip: If your product is meant to be taken on the go, consider a handle box and enhance it with elegant patterns and muted tones that convey your brand’s premium quality.

6. Soft Gradient

This skincare box radiates femininity with its soft pink gradient that fades to white. As seen in the image, the simple yet bold logo stands out against the gentle color palette, giving a clean and fresh look. Added to that, the inner flap includes branding as well, boosting the buyer’s unboxing experience.

  • Actionable Tip: A soft gradient can evoke certain emotions—like calmness and luxury. That said, if you’re selling beauty or self-care products, opt for pastel colors and gentle fades to create a soothing and inviting look.

7. Friendly Greeting

This example is one of those customizable mailer boxes with a welcoming message on the inner material, paired with the brand’s initials in bold typography. The kraft cardboard exterior is simple yet allows the orange tissue wrap inside to add a pop of color, creating a warm and approachable feel.

  • Actionable Tip: Including a friendly or playful message on the inside of your packaging adds personality to your brand and makes customers feel valued. Pair it with a bright interior or tissue wrap for a welcoming surprise.

8. Tempting Visuals

For anyone who wants to avoid the cheap look of customizable mailer boxes at all costs, this is a good design from which to take inspiration. This box combines a creamy beige background with a mouth-watering visual of chocolate-covered cookies, communicating what’s inside in an instant. Also, the bold, stylized brand name stands out, while the playful font gives the packaging a fun, approachable look.

  • Actionable Tip: A strong visual representation of your product on the packaging can entice customers and set expectations. 

9. Modern Minimalism

This sleek packaging employs a matte gray background that exudes a modern and clean aesthetic. To complement the look, the design features a bold text style. Meanwhile, the inner branding reflects the brand’s focus on simplicity with a refined yet masculine touch.

  • Actionable Tip: For a modern and professional look, use a minimalist design with a limited color palette. 

10. Retro Vibes

This packaging merges a classic cardboard exterior with a bold, retro-inspired logo, matching the style of the tie-dye shirt inside. The contrast between the natural cardboard and the groovy black lettering creates a laid-back yet edgy look.

  • Actionable Tip: Align your packaging design with the style and vibe of the product inside. Whether it’s a retro, playful, or minimalist aesthetic, maintaining a cohesive theme between the box and the product helps communicate your brand’s identity.

Let’s be honest – designing a custom mailer box that resonates with your audience isn’t simple. Aside from clearly understanding the brand identity, you also need to have a firm grasp not only of design principles and color theory. Not to mention, you must also know a lot about packaging design. 

If you want customizable mailer boxes that make the unboxing experience something buyers can look forward to, then leave it to our design experts here at Peenji.
View a demo today to learn how you can have access to unlimited graphic design at a flat monthly rate.