Penji Enhances Princeton’s Global Reach and Student Engagement

Balancing Tradition with Innovation

Princeton has a rich history and a reputation for academic excellence, while also needing to be a leading education institution for the innovative, forward-thinking aspects.

Enhancing Digital Presence for Global Reach

In today’s digital age, prospective students often get their first impression of a university online. Princeton faces the challenge of designing a user-friendly, engaging, and informative digital presence that captures the essence of the university.

Creating a Cohesive Brand Experience Across Platforms

Maintaining a cohesive brand experience reinforces brand recognition and fosters a sense of pride and belonging among community members.

Solution

Leveraging Princeton’s sterling reputation, Penji uses existing branding as a template to create new and exciting experiences.

Professional quality graphic design helps Princeton target a global audience while customized campaigns reach students with tailored messages

Fostering a unified brand image across web, social, print, and digital with diverse design services packaged under Princeton’s singular brand identity.