single-hero-case-study

Penji Crafts a Unified Brand Experience for Uber

The world’s #1 ridesharing service, Uber has over 150 million active users around the world. Since its founding in 2010, it has expanded to service over 10,000 cities in 70 countries and offer additional services like food and package delivery.

logo
SERVICES

Transportation

INDUSTRY

Ride-hailing services

YEAR

2022

case-study-image-1

Penji enhances Uber's brand identity and recognition with a well-designed app interface, contributing to a positive user experience and making it easier for customers to request rides and navigate the platform.”

Evan from Uber
single-hero-case-study

Helping Team Meet High Demand

Large enterprises like Uber need a high volume of graphic design and often struggle to supplement their in-house team while retaining brand consistency.

Upgrading User Interface

Making new changes to the Uber app poses a unique challenge as established customers demand a seamless experience.

Internal and External Branding

Creating a distinctive internal brand identity for cross-company announcements and events that remains harmonious with Uber’s globally-recognized image.

Solution

Uber tasked Penji designers with developing an internal brand guideline based on existing brand elements.

Penji helped reduce Uber’s internal design workload by effectively turning around daily progress on a wide range of digital projects.

Designers simplified Uber’s iconic app design with new features and experience-improving design that kept the Uber brand intact.

single-hero-case-study single-hero-case-study single-hero-case-study

Result

58% of users reported a more positive experience with the Uber app thanks to design changes.

Uber doubled their design output within 1 month of signing up, freeing in-house designers to devote their energy to significant projects.

Attendance for internal events increased 30% thanks to eye-catching and distinct event graphics that improved the company’s sense of internal harmony.

58%

more positive experience

2x

design output within 1 month of signup

30%

increase in event turnout

Watch our demo

Discover & learn how easy it is to use our platform in less than 7 minutes.
Watch demo
watch demo grid

Talk to us

Schedule a live demo with us today and see
first-hand if Penji is right for you.
Start a live demo
talk to us grid

47 Viral Facebook Ads Ideas That YOU Can Copy 

We discovered 47 Facebook ad templates with the highest conversion and CTR after designing 100,000+ assets for agencies. Download our guide today and upgrade your campaign.
DOWNLOAD GUIDE
We'll never share your information to 3rd parties.
close-link
Click Me