Penji Crafts a Unified Brand Experience for Uber
The world’s #1 ridesharing service, Uber has over 150 million active users around the world. Since its founding in 2010, it has expanded to service over 10,000 cities in 70 countries and offer additional services like food and package delivery.
SERVICES
Transportation
INDUSTRY
Ride-hailing services
YEAR
2022
Penji enhances Uber's brand identity and recognition with a well-designed app interface, contributing to a positive user experience and making it easier for customers to request rides and navigate the platform.”
Evan from Uber
Helping Team Meet High Demand
Large enterprises like Uber need a high volume of graphic design and often struggle to supplement their in-house team while retaining brand consistency.
Upgrading User Interface
Making new changes to the Uber app poses a unique challenge as established customers demand a seamless experience.
Internal and External Branding
Creating a distinctive internal brand identity for cross-company announcements and events that remains harmonious with Uber’s globally-recognized image.
Solution
Uber tasked Penji designers with developing an internal brand guideline based on existing brand elements.
Penji helped reduce Uber’s internal design workload by effectively turning around daily progress on a wide range of digital projects.
Designers simplified Uber’s iconic app design with new features and experience-improving design that kept the Uber brand intact.
Result
58% of users reported a more positive experience with the Uber app thanks to design changes.
Uber doubled their design output within 1 month of signing up, freeing in-house designers to devote their energy to significant projects.
Attendance for internal events increased 30% thanks to eye-catching and distinct event graphics that improved the company’s sense of internal harmony.
58%
more positive experience
2x
design output within 1 month of signup
30%
increase in event turnout
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