Building an E-Commerce Powerhouse for Chatfuel with User-Friendly Design

A favorite in the ecommerce industry, Chatfuel offers AI-powered chatbots with integration for Facebook, Instagram, WhatsApp, or directly to your website. Founded in 2015, the tool has been adopted by over 7 million businesses worldwide.








As a messaging platform for businesses, we understand that the user interface is key to our customer satisfaction. Penji has helped us simplify our brand identity and UI design into effective User Case Landing Pages. With the E-commerce User Case LP alone, we saw a 10x increase in customer sign-ups within 2 weeks.

Bryan from Grumpy Cat

Improving User Interface

Business owners in the ecommerce industry tend towards intuitive tools that seamlessly integrate with their existing workflow.

Brand Identity Simplified

Improving brand recognition by creating a definitive brand style guide and refining graphic design features across channels into a cohesive whole.

Landing Pages That Convert

Turning solid traffic into repeat sales requires targeted landing pages with thoughtful and eye-catching design.


Penji created a brand style guide based on high-performing elements of Chatfuel’s existing brand to promote harmony across web, advertising, and social channels.

Using this template, elements of Chatfuel’s UI/UX design were improved with simpler and more aesthetically cohesive designs.

Finally, unique landing pages were created for Chatfuel’s specific campaign needs, precisely targeting markets likely to buy with trendy, professional designs.

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Up to 10x increase in sign-ups from landing pages with Penji redesigns.

Improved customer satisfaction by 57% with streamlined UI and cohesive web page design.

Branding design streamlined with comprehensive guide in under 2 weeks, allowing for quick implementation and immediate results.


Grumpy Cat increased sales


engagement boost on social post


positive survey response

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