1-800-Flowers Blooms with 20% Conversion Rate Increase with Penji
1-800-Flowers is a floral and food gift retailer primarily offering online and phone purchases. An early adopter of the e-commerce model, they deliver over 100 million flowers annually.
SERVICES
Retail
INDUSTRY
E-Commerce
YEAR
2022
To work with Penji on such an important topic like Breast Cancer Awareness, easily one of our most coveted ways to introduce people to our company, was an absolute joy. Our organization has always had an internal team, but sometimes, things happen. We needed help in a pinch and got everything up and running in under a month. The organization and detail our design team had was on par with our entire team that we’ve had for years.
Patrick from 1-8000 Flowers.com
Seasonal and Occasional Marketing
With the florist industry heavily influenced by seasons and occasions (such as Valentine’s Day, Mother’s Day, etc.), 1-800-Flowers must continually adapt its graphic design strategies to reflect current themes, holidays, and sentiments.
Creating Compelling Product Displays
The presentation of floral arrangements and gifts online is a significant challenge, as customers cannot experience the products firsthand before purchasing.
Crafting a Unique Brand Identity
In the crowded online florist market, establishing a distinctive brand identity through graphic design is crucial.
Solution
Penji helps to create dynamic, flexible design templates and imagery that can be quickly updated to keep the marketing materials fresh and relevant.
Penji works closely with 1800 Flowers to find the best way to bring product images and displays that accurately represent the products.
From thoughtful logo design, a consistent color palette, to a unique visual style that can be recognized across all platforms and marketing materials, Penji identity unique brand images.
Result
Improving the quality of product imagery, and streamlining the checkout process, 1-800-Flowers saw a 20% increase in conversion rates.
Tailoring graphic design elements to create visually compelling seasonal campaigns resulted in a 35% increase in sales during Breast Cancer Awareness Month.
1-800-Flowers saw a 25% increase in repeat purchases with memorable branding.
20%
increase in conversion retes
35%
increase in sales during Breast Cancer Awareness month
25%
increased in repeat purchases with memorable branding
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