Imagine being in a crowded marketplace where everyone’s shouting through a megaphone, advertising their wares. Getting the world to know about your brand takes more than just using the same megaphone. You need solid strategies to cut through all that noise. This is precisely where brand strategy firms come in to help you get heard. 

Here are ten killer brand strategy companies to make your competitors wish they’d thought of it first.

Table of Contents

1. Northbound

A small branding company owned by women, Northbound delivers big results for its clients. It works with some of the world’s most popular brands, such as Amazon and Microsoft. It takes pride in providing services that increase the value of its clients’ businesses. These include brand strategy, brand positioning, portfolio architecture, brand identity, and brand activation, to name a few.

What makes Northbound stand out is its belief in putting a brand in the heart of an organization. This leads to clarity, efficiency, and high performance. Northbound places strong emphasis on brand integrity to power products, inspire employees and build deeper relationships with its clients’ customers.

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2. Creature 

Calling itself a transformation studio, Creature propels business growth through brand, product, and experience design. It believes that the power of providing excellent customer experiences outperforms companies it calls “laggards.” Its firsthand experience building brands comes from over 20 years in the industry and working with some of the world’s most successful names.

Create has an impressive client list that includes Disney, Coca-Cola, Nike, Kellogg’s, and Adidas. It offers various services, including app and software development, digital marketing, market research, media planning and buying, public relations, and graphic design. It also offers IT, data analytics, and business services like customer service, and transcription.

3. ASTOUND Group

A global powerhouse in brand strategy, ASTOUND Group is also an architectural and event marketing company. Its team of strategists and creative masterminds offers a wide array of services, including tradeshow exhibits, immersive experiences, events, digital and interactive technology, and many others.

ASTOUND takes a strategy-led, design-thinking approach, focusing on powerful storytelling to craft meaningful and impactful experiences. Some of its most notable projects include the Hyundai activation at CES 2024 and the digital-first experience for CIBC in Toronto.

4. WANT Branding

Named as Clutch’s #1 Most Recommended Branding & Naming Agency, Want is a strategic firm with offices in New York City, Miami, and Denver. It specializes in crafting high-performance brands for companies seeking major changes. Its comprehensive suite of services includes brand naming, strategy, identity, and research. 

Want’s most notable clients include Google, Panasonic, Cisco, and Uber Eats. It emphasizes the importance of brand integrity and consistency to ensure the message is clear and compelling. It works closely with its clients to uncover their unique strengths and opportunities to craft a brand identity that differentiates them.

5. Starfish

An independent full-service marketing and creative communications firm, Starfish is the pioneer in the Brand Experience discipline. This non-traditional perspective allows it to reimagine and activate brands with innovative and creative omnichannel capabilities. It offers various services, including branding, advertising, experience, and activation.

What sets Starfish apart from its competition is its holistic approach to branding. Its team of designers, strategists, and storytellers develops brand solutions that go beyond aesthetics. Its portfolio showcases work across a variety of industries, with clients like Samsung, Condé Nast, Vodafone, and Dunkin’ Donuts.

6. DeSantis Breindel

Focusing on B2B and professional services, DeSantis Breindel is another branding strategy firm you need to explore. It established itself as a specialist in helping complex businesses communicate their unique value propositions with impact and clarity. Its notable clients include Enerflex, Precision AQ, and Michelin.

Unlike most strategy branding companies, DeSantis Breindel takes a research-driven approach to brand development. It combines strategic thinking with creative execution. This helps its clients differentiate themselves while articulating their brand purpose. Its services include research, brand strategy, communications, design, and culture.

7. Tenet Partners

Committed to understanding the nuanced challenges of each client, Tenet crafts tailored branding strategies. It is a strategic brand consulting company that blends creativity with data-driven insights in its pursuit of brand transformation. Tenet focuses on helping its clients develop powerful and actionable brand strategies, positioning itself as a leader in the branding and design industry.

Tenet approaches branding with research, planning, and innovative design to help its clients build meaningful relationships with their audiences. Some of its offerings include logo and identity design, package design, brand management outsourcing, data science, and live consumer studios.

8. Anchour 

Fast-growing brand strategy and creative agency Anchour helps its clients grow fast and distinct, just like them. It is committed to creating meaningful brand experiences by positioning itself as more than just a design studio. With its fresh and contemporary approach, Anchour aims to drive its clients’ business growth.

In addition, Anchour specializes in comprehensive branding services, including visual identity design, digital experiences, and marketing communications. Its portfolio spans a wide range of industries, including financial services, eCommerce, media, hospitality, and leisure. Notable clients include Venture Solar, Tribal Credit, and Winterstick.

9. Spire Agency

One of the country’s leading B2B brand strategy firms, Spire Agency, understands how complex B2B is. Its team of strategists, marketers, and creatives provides solutions to its clients’ most challenging marketing problems. Its key services include strategic planning, brand foundation, sales enablement, brand awareness, and industry expertise. 

Furthermore, Spire Agency takes a laser-focused approach to helping its clients build powerful and purpose-driven brands. It doesn’t just produce aesthetically pleasing designs; it develops brand strategies that align with its clients’ objectives, market dynamics, and customer expectations.

10. C42D 

Building brand unicorns in its creative hub in New York City, C42D has top-name brands on its roster of clients. YouTube, Reebok, Sage, and Nesterly are a few of the top brands that entrusted their strategies to this branding firm. Using its deeply analytical approach to branding, it offers a multitude of services, including discovery and brand audit, company naming, brand strategy, visual and verbal identity, and web design and development.

C42D’s expertise spans a wide array of industries, with clients in the technology, healthcare, financial services, and professional services sectors. It has successfully built a reputation for crafting brand solutions that are strategically sound and visually distinctive.

Final Thoughts

Choosing the right brand strategy firm will be a game-changer, especially for the coming year when competition will be as fierce as ever. At Penji, we understand the importance of powerful and exceptional design and strategic branding. While these top-tier companies offer incredible services, we are committed to making world-class design accessible to businesses, big or small.

Watch our demo video here to learn more about Penji, or click here to send in your first design request.

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