Digital marketing is a highly volatile industry that constantly evolves, usually at breakneck speeds. This means keeping up with the trends can feel overwhelming. Fortunately, artificial intelligence has developed tools to make the process quick and straightforward. Here are the ten best AI tools for associate digital marketing.

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What is Associate Digital Marketing?

Associate digital marketing is an entry-level position in digital marketing. Associates assist senior digital marketers with a brand’s online marketing campaigns. As an associate digital marketer, you will create content, manage social media accounts, contribute to the company’s SEO efforts, assist with data analysis, and stay up to date with digital marketing trends.

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Below are the top 10 AI tools that every associate digital marketer will find valuable:

1. HubSpot

A robust marketing platform offering a suite of AI-powered features, HubSpot is a game-changer for associate digital marketers. It analyzes your audience data and website content to provide suggestions for relevant topics and keywords. It also has on-page SEO tools to help you optimize your content for search engines.

HubSpot can also help you manage your social media by providing valuable analytics. It offers email marketing on autopilot for easier and better outcomes from your email marketing efforts. It uses AI-powered reporting tools to give insights into customer behavior, among its many other features.

2. Surfer SEO

SEO is a complicated but necessary process for businesses. It is a vital aspect that associate digital marketers must handle to boost their brand’s identity. Surfer SEO makes it simple, especially for beginners. It helps you analyze your competition and optimize your content for search engines. It can also help you craft content that resonates well with your target audience.

Surfer SEO is excellent at boosting your confidence in SEO. It empowers you to understand and implement the best SEO practices and get positive results. It helps you make informed decisions about your content strategy based on data. Best of all, it saves precious time and makes you work more efficiently.

3. Grammarly

A huge part of being an associate in digital marketing is communication. And in the fast-paced world of marketing, clear and concise communication is paramount. This is where Grammarly comes in as an essential tool. It is an AI-powered writing assistant that serves as your virtual editor to help elevate written communication across all platforms.

Grammarly detects and corrects your grammatical errors, typos, and punctuation. It lets you tailor your writing for different audiences while boosting productivity and efficiency. It eliminates your fear of typos and grammatical mistakes and enables you to focus on crafting compelling and relevant content.

4. MarketMuse

For your content strategies to stand out, you need to plan your approach and dominate search engine result pages. Enter MarketMuse, an AI-powered content intelligence platform that lets you identify content gaps and opportunities. It analyzes your and your competition’s websites to help you discover which content to create. It enables you to develop a content strategy with briefs, keywords, and topic suggestions. 

Furthermore, MarketMuse offers data-driven insights to make your content marketing efforts more effective. It tracks your content’s performance with metrics such as organic traffic, engagement, and conversions. It also analyzes the overall content landscape to help you get ahead of the curve in your ongoing content marketing strategy.

5. Mailchimp

Another strategy you should pay attention to as an associate digital marketer is email marketing. It may seem complicated at first, but with the help of an AI tool such as Mailchimp, you can breeze through it. This AI email marketing tool can craft personalized emails, segment your audience, and analyze your campaign performance. 

Additionally, Mailchimp’s Intuit Assist (currently in Beta) can help you write your next email campaign. It jumpstarts your creative process by generating content suggestions and drafting email copy in seconds.

6. ActiveCampaign

A marketing automation platform, ActiveCampaign has a suite of AI-powered features to help you drive your brand toward marketing success. Its AI can suggest triggers and actions to automate emails, SMS messages, and website pop-ups. These are excellent tools to nurture leads and drive conversions. It uses machine learning to tell you the optimal times to send emails to each of your contacts.

ActiveCampaign optimizes content for better engagement, suggesting relevant content blocks, product recommendations, and personalized offers. It also analyzes your customers’ behaviors to assign leads a win probability score within your CRM (customer relationship management) system, among other things.

7. Facebook Ads

Widen your brand’s reach by leveraging the power of Facebook Ads. With billions of users worldwide, you can target a particular audience based on demographics, behaviors, interests, and purchase history. It can drive traffic and conversions by letting you set clear campaign objectives and crafting tailor-made ad formats.

Also, Facebook Ads offers user-friendly tools to help you craft compelling ad visuals, write engaging ad copy, and set campaign budgets and targeting parameters. It offers A/B testing and optimization capabilities while tracking key metrics to help you get insights into the effectiveness of your efforts.

8. Google Ads

Another advertising venue you need to master as an associate digital marketer is Google Ads. It can help your brand stand out, get noticed, and be found by the hundreds of millions of people who use Google each day. It offers targeted reach at the moment of search. This ensures that your ads appear in front of people with high purchase intent. You can create different types of ad campaigns, set appropriate budgets and bidding strategies, and test different ad variations.

In addition, Google Ads also offers data-driven insights and reporting to track your ad performance and measure the success of your campaigns. 

9. Salesforce Einstein

A giant in the CRM landscape, Salesforce has a robust suite of AI tools called Salesforce Einstein. Its key features include predictive marketing, which forecasts customer behavior and business outcomes. It also offers marketing automation to prioritize outreach efforts. It provides customer insights to uncover hidden patterns and trends to help you better understand preferences and buying behaviors.

Alternatively, if you work in Salesforce, this AI tool will equip you with skills and data insights to craft customized marketing campaigns, automate tasks, and gain a competitive edge through AI-powered strategies.

10. InVideo

Video marketing is a powerful way to show your unique value proposition to your customers and prospects. This is why InVideo will be a handy AI tool for your associate digital marketing endeavors. It can help you with script and media suggestions and text-to-video generation, among many other things. 

InVideo has easy-to-use editing tools suitable for those without the skills and experience to create marketing videos. It has drag-and-drop functionalities, templates, and overlays to help you craft professional-quality videos. You’ll never have to worry about making the right-sized videos for each platform, as the AI tool will do it for you.

Final Thoughts

Associate digital marketing involves plenty of visual asset creation, which can overwhelm anyone, especially those new to the field. To make your life even more straightforward, you need to work with Penji.

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