Ad agencies have been crucial to get businesses from good to one of the best. They use philosophies and choose services strategically to deliver the best work for clients. That said, it’s important to identify how ad agencies are distinct from other creative agencies. Here’s a list of the standard ad agency services. Plus, we identify the BEST ad agencies in the world.
Services Offered by Ad Agencies
Many advertising agencies offer multiple services to help businesses get noticed and promoted on various platforms. Typically, they provide the following:
- Production
- Design
- Creative
- Media buying
- Strategic planning
- Social media
- Campaigns
This is just a quick overview of what agencies offer. Some agencies branch out to offer services outside these main categories. This allows them to provide more services and help businesses grow in other ways.
The Best Ad Agencies in the World
1. Leo Burnett
The Chicago-based ad agency is one of the top ad agencies for big brands. Its reach has expanded worldwide, letting businesses experience the Leo Burnett process. The agency runs on the “HumanKind” philosophy, allowing them to deliver fresh and innovative ideas and turn them into actionable solutions. Here are their ad agency services:
- Creative
- CRM
- Design
- Multicultural
- Production
- Data/Analytics
- Shopper
- User Experience
- Strategy
- Retail Design
- eCommerce
- Social
- Direct
- Experiential
Some of their notable clients include Pizza Hut, Samsung, and NBA.
2. Dentsu
Another notable ad agency in the world is Dentsu. Having 100+ years of experience under their belt, Dentsu has proved that they have the chops, skills, and experience to create memorable experiences for clients. Its services are divided into main categories: Experience Transformation and Business Transformation. Here are its services:
- Creative, Content, & Design
- Media & Communications
- Content Production
- Performance & Retail Marketing
- Experience Design & Product Innovation
- Engagement & Loyalty
- Digital Platforms & Engineering
- Analytics & Insights
KFC, Foot Locker, and P&G are some of its big-name clients.
3. McCann
Another distinguished global ad agency is McCann. The agency has worked with clients like Verizon, Mastercard, and Microsoft and has offices worldwide to help businesses get even more recognized on the world stage. Its mindset is “Truth Well Told,” which allows it to tell the brand’s truth in telling its story.
4. BBDO
BBDO is another big-name ad agency. However, the agency is a network of agencies worldwide. The agency network follows the mantra, “The Work, The Work, The Work.” Additionally, it believes it needs to move brands forward while it works on the now and what’s possible in the future. The award-winning agency network has won multiple awards from Clio and Cannes Lions.
The New York office has completed projects for WhatsApp, Whiskas, Meta, and AT&T.
5. Ogilvy
You can’t mention ad agency without thinking of Ogilvy. This agency has become an institution, delivering top experiences to big brands and organizations. It offers advertising, consulting, relationship design, health, and PR & influence. Here are the services provided under the advertising category:
- Cultural discovery
- Brand strategy
- Brand experience
- Comms strategy
- Impactful advertising
- AdTech & Data
- Dynamic content & context
Canon, Coca-Cola, and Burger King are some of its biggest clients!
6. Havas
Like BBDO, Havas is an ad agency network. The France-based communications group is one of the worldwide leaders in creating meaningful brand experiences. It promises to grow businesses, cultivate brands, and create a positive impact. The ad agency network has set up offices in 100+ countries and 23,000 talents to follow its philosophy. Here’s a list of services:
- Business consultancy & transformation
- Brand consultancy & design
- Creative
- Health & wellness
- Media
- Customer experience
- PR, Public Affairs, and Corporate Communications
- Brand Partnership, Sponsorship, & Events
- Production & Content at Scale
Adidas, Lacoste, and Hyundai are some of their top clients!
7. TBWA
If businesses want to work with a disruptor, TBWA is the ideal agency to work with. For the agency, disruption creates growth, helps businesses grow, and requires diversity. That’s what businesses will see when browsing its work. It offers some of these services:
- OOH
- SEO
- Digital Advertising
- Social experience
- Content automation
- Product design
- Content
- TVC
- Radio
Additionally, it leverages AI to get things done!
Nissan, Hilton, and Jack in the Box are some of its recognizable clients.
8. VML
VML is an ad agency that focuses on growth. The agency follows what it calls “connection nirvana.” It aims to connect various strategies and practices to drive businesses forward. The agency has multiple offices worldwide, allowing it to spread its philosophies in delivering the best experiences to clients. That said, they have also won awards in Clio and Cannes Lions, making them one of the go-to agencies. Its top services are:
- Brand experience
- Commerce
- Customer Experience
- Enterprise Solutions
Wendy’s, Unilever, and T-Mobile have entrusted VML with their agency expertise!
9. Hakuhodo
The final ad agency on our list is Hakuhodo. The Tokyo-based has over 150 offices worldwide in 20 cities! Many businesses have partnered with Hakuhodo because of its one philosophy: sei-katsu-sha. With this philosophy in mind, the agency can help businesses put customers first. Plus, it prioritizes partnerships, too. Additionally, the agency’s expertise has earned them awards from the Cannes Lions.
Toyota, Sony Music Japan, and Panasonic have worked alongside Hakuhodo for their ad campaigns!
How Can Penji Help Your Ad Agency
Ad agencies deal with multiple clients and projects regularly. It’s important that ad agencies meet deadlines to ensure client goals are met. However, due to the overwhelming amount of tasks and projects, ad agencies will need extra pairs of hands through outsourcing.
One of the best partners that agencies have worked with is Penji!
As a graphic design service, Penji will help you with design collaterals, motion graphics, and branding! When you sign up for Penji, you can manage various brands in one place. Our brand folder feature helps you organize brands and stay consistent with branding. Additionally, you can use our point-and-click revision tool for quick revision notes. Finally, you get a same-day delivery time when you subscribe to our agency plan. You don’t have to worry about falling behind. Penji has you covered.
And if you want to be like the thousands of agencies that collaborated with Penji, start by watching a video demo to see how we can help your ad agency!
