Big and small companies use AI marketing tools to promote their brands. A recent survey shows that 61% of marketers say AI software is the most crucial aspect of their marketing strategy. These tools help strategists save time and achieve smarter, more personalized campaigns.
Overview and Uses of AI Marketing Tools
AI marketing is a process that utilizes artificial intelligence to create automated marketing decisions. These decisions are based on collected data analyzed and interpreted to match market trends. And the aim is to develop a marketing strategy that anticipates the buyer’s future actions. AI marketing tools can perform various functions, including:
- Data Analytics
- Customer segmentation and targeting
- Content creation and optimization
- Chatbots and virtual assistants
- Predictive analytics
- Ad targeting and optimization
These AI marketing tools empower marketers to leverage technology to enhance campaign effectiveness, improve customer experiences, and drive better business outcomes.
1. Jasper.ai
Jasper.ai is an advanced AI marketing tool that creates high-quality ad copy, emails, landing pages, articles, or social media posts. This tool uses the GPT3-model developed by OpenAI to write human-sounding text. E-commerce shops can also produce product descriptions using this powerful AI. It can generate Amazon product bullet points or reports and write titles and meta descriptions at a click of a button.
Key Features:
- Content Generation
- Tone of Voice Settings
- Machine Learning
- Plagiarism Checker
- Customizable Templates
Price (Monthly):
- Creator – $49
- Teams – $125
- Business – Talk to sales
2. GrowthBar SEO
GrowthBar uses GPT-3 AI to automate content generation. It is a powerful AI marketing tool designed to empower marketers, entrepreneurs, and small businesses with data-driven insights for effective SEO strategies. Plus, it has a browser extension that integrates seamlessly with popular search engines like Google, allowing users to access critical SEO data directly from their browser.
Key Features:
- Search Engine Optimization
- Paragraph Generator
- Meta Generator
- AI Blogging Tools
Price (Monthly):
- Standard – $29
- Pro – $79
- Agency – $129
3. Phrasee
Phrasee specializes in generating engaging and effective marketing copy, particularly for email marketing campaigns. The platform uses natural language generation (NLG) and machine learning algorithms to analyze the language patterns and performance data related to marketing messages. With Phrasee, marketers can improve their email marketing campaigns. It leverages the power of AI to create compelling subject lines, email body content and calls to action.
Key Features:
- AI-Generated Copy
- Subject Line Optimization
- Tone and Sentiment Analysis
- Multivariate Testing
- Performance Insights
Price:
Custom pricing plan
4. Optimove
Optimove is a customer data software that helps collect data from different platforms. Based on the data, a unified view of all the information is visible in one dashboard. Businesses can quickly analyze or share information and decide on marketing strategies.
Key Features:
- Campaign Insights
- Hyper-segmentation
- A/B Testing
- Multichannel Tracking
Price:
Custom pricing plan
5. Acrolinx
Acrolinx is a software platform that offers AI-powered content governance and optimization solutions. It helps organizations maintain consistency, quality, and brand voice across all its written content. Big companies like Amazon and Google use this tool to ensure all its marketing content aligns with its brand.
Key Features:
- Content Governance
- Language and Style Consistency
- Tone and Style Guidelines
- Terminology Management
Price:
Custom pricing plan
6. Grammarly
While Microsoft Word and Google Docs can check your spelling, they don’t offer any feedback on the quality of your writing. It’s time to use AI tools to improve your grammar quickly.
Grammarly is an online writing assistant that aims to improve writing by providing real-time grammar, spelling, punctuation, and style suggestions. It utilizes advanced algorithms and artificial intelligence to analyze written content and offer suggestions for enhancing clarity, correctness, and overall writing quality.
Key Features:
- Grammar and Spelling Checker
- Style and Clarity Enhancements
- Vocabulary and Tone Improvement
- Plagiarism Detection
- Personal Writing Insights
- Integration with Various Platforms
Price (Monthly):
Basic – Free
Business – Custom Quote
7. InstaText
InstaText is an online AI-powered writing tool similar to Grammarly. It performs grammar and spell checks. However, it goes a step further by rewriting sentences for better readability. After rewriting, its most important feature is its ability to preserve the writer’s tone and style. This is vital for brands that want to maintain their authentic communication voice.
Key Features:
- Sentence Formatting
- Sentence Rephraser
- Tone Checker
Price (Monthly):
- Single Users- $11.99
- Business and Scholar – Custom Quote
8. Seventh Sense
Seventh Sense is an AI-powered email delivery time optimization platform. It ensures your emails get delivered at the right time for each customer. The platform utilizes machine learning algorithms to analyze historical data and patterns. This is done by considering previous email open times, engagement rates, time zones, and individual recipient behavior. Ultimately, Seventh Sense aims to increase the likelihood of email opens, click-through rates, and overall email campaign success.
Key Features:
- Send Time Optimization
- Personalized Recommendations
- Machine Learning Algorithms
- Email Engagement Analytics
- Integration with Email Marketing Platforms
- A/B Testing
Price (Monthly):
For Hubspot – starts at $64
For Marketo – starts at $360
9. Brandwatch Consumer Intelligence
Brandwatch offers two leading solutions in its platform -consumer intelligence and social media management. These two solutions are valuable market research, brand management, content marketing, crisis management, and influencer marketing.
With Brandwatch Consumer Intelligence, businesses can gain valuable insights into consumer conversations and sentiment across social media, review sites, forums, blogs, and other online sources.
Key Features:
- Automated Reports
- Report Customizability
- Follower Analysis
- Influencer Identification
- Email Alerts
Price:
Custom Quote
10. ChatFuel
ChatFuel helps you automate Facebook Messenger conversations with an AI-powered chatbot. It is a revolutionary means to send prospects from your ads to a conversation. It features a bot that entertains or answers their questions and leads them to buy a product.
Key Features:
- Multi-Channel Marketing
- Template Management
- Lead Database Integration
Price (Monthly):
Business – $11.99
Enterprise – $199
Conclusion
AI marketing tools provide companies with advanced capabilities to optimize their marketing efforts. These tools harness the power of artificial intelligence and machine learning algorithms to analyze data, identify patterns, and generate valuable insights.
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