What Are Motion Graphics Design Services and Why You Need Them

TLDR: Learn about motion graphics and how your business can benefit from it. Find out how Penji can help you with getting animated visuals for your brand. All motion graphic examples on this page are created by Penji.

If you’re one of the businesses feeling the poor gains of marketing in an uber-competitive landscape, this article is for you. Static visuals alone are no longer making the cut, that’s why you need to ramp up with motion graphics. Let’s get to know what motion graphics is and why you need to work with a reputable on-demand graphic design agency to help you with motion graphic design services.

What are Motion Graphics Design Services?

With the proliferation of graphic design services, many entrepreneurs and marketers are already familiar with the design-as-a-service business model. However, some may not realize that most of these platforms also offer motion graphics design services. This specialization focuses on creating animated visuals through graphic design, movement, and narrative.

Unlike traditional animation, where the focus is on character development and frame-by-frame storytelling, motion graphics is on design. It emphasizes moving typography, sleek transitions, and visual metaphors. The goal is to support your brand’s message.

When you work with an on-demand graphic design agency for motion graphic services, here are a few deliverables you can expect:

• Animated logos
• Explainer videos
• Sleek transitions for your videos or presentations
• Advertising campaign visuals

Remember, motion graphics aren’t just to beautify your online presence, but they’re strategic design assets. They can effectively communicate your brand with clarity and style.

Why Do Businesses Use Motion Graphics?

Every day, we’re surrounded by content everywhere we go, that we’ve grown used to ignoring it. With so many competing for our attention, we have learned to scroll past ads without even a second thought.

For many entrepreneurs and marketers, capturing that attention is becoming harder and harder. This is where motion graphics come in, they are a powerful way to cut through the noise and make your brand stand out.

Below are the reasons businesses are now using motion graphics for their online marketing endeavors:

• To instantly grab attention: Motion graphics are instant eye-catchers. This makes them ideal for your websites, social media, and online ads.
• To simplify complex ideas: Animated graphics are excellent in breaking down abstract or technical concepts. They make them digestible while being engaging and entertaining. They are ideal for explainer videos or product overviews.
• To strengthen brand identity: An animated logo can do more for a stronger brand identity than just a static one.
• To improve customer engagement: A looping animated visual on your Instagram page or a dynamic header on your landing page can increase viewer retention and encourage interaction.

What are the Different Types of Motion Graphics for Marketing?

The rise of unlimited graphic design agencies paved the way for more businesses to get access to motion graphics design services. This means motion graphics are no longer just for established names; startups and small businesses can now enjoy them too.

However, motion graphics come in different forms, and it can be confusing to know which ones you need. To help you decide, here is a list of the most common types of motion graphics you can choose from:

• Logo animations: While a static logo works wonders for any brand, when you factor in motion, it becomes more special. Your logo transforms into a signature moment, appearing at the start and end of your videos, presentations, or even as your loading animation.
• Explainer or product videos: These are especially helpful if your product or service requires explanation. An animated video can help break down what your offering is and how to consume/use it.
• UI motion for website and apps: Animated transitions, micro-interactions, and onboarding flows become quick and easy with motion graphics.
• Animated social media ads: You can personalize your social media content and ads using motion graphics. You have a choice among a carousel animation, a looping ad, or a quick teaser: all guaranteed scroll stoppers.
• Infographics and transitions: If you regularly use infographics, charts, maps, and tables, motion graphics can help your viewers absorb information faster and with more impact.

What are the Benefits of Using a Motion Graphics Design Service?

Motion graphics is a specialized service, and not everyone can create them. This is why you need to work with an on-demand graphic design agency, preferably one that offers unlimited graphic design services. Below are a few benefits of hiring a motion graphic design service platform:

• Professional design with strategy: While there are DIY tools you can use to create motion graphics, professional design is way better. It has creative direction and strategizing efforts thrown in. Also, a reputable design-as-a-service platform can craft them to align with your business goals and target audience.
• Consistent branding: Whether you need a logo or an explainer video, working with an on-demand graphic design agency ensures consistency across all your platforms. This gives your brand a unified and harmonious look and feel, making it easily recognizable.
• Fast turnaround times: Design-as-a-service platform Penji offers 24 to 48-hour turnaround times. This means you’ll get your animated graphics quickly and easily.
• Cost-effective designs: While many traditional graphic design services can create motion graphics for you, they may not be as cost-effective for some. Startups and small teams can get all their creative assets for flat monthly rates when working with unlimited graphic design companies.

How Does Penji’s Motion Graphic Design Services Work?

Now that we’ve learned why we need to use motion graphics for our marketing and advertising efforts, finding the right design partner is up next. Here is what you need to know about Penji’s motion graphic design services:

Straightforward design workflow: Firstly, Penji offers a design process that’s built for speed and efficiency. You submit your design request, collaborate with your designers, and then receive your first draft. This typically happens within 24 to 48 hours after your submission.

Unlimited revisions: Penji won’t stop until you’re happy with your motion graphics (or any other graphic design project you may have). This is why our unlimited revision feature is one of our clients’ favorites. You can ask for revisions as many as you need without paying extra.

Top-tier design team: Penji hires only the top 2% of applicants from across the globe. This assures you of only the highest quality designs for your business.

Flat monthly rates: Penji’s subscription plans are affordable and scalable. You can pause your subscription when the workload decreases and come back again when you need the service.

Final Thoughts

With attention spans growing shorter, it’s crucial to incorporate all available strategies into your marketing efforts. And one powerful way to do this is through motion graphics. Penji’s motion graphic design services can help you get professional-quality designs at affordable rates.

Watch our demo video here to learn how you can get as many animated visuals for less. Or click here to send your first motion graphic design request.

FAQs

• Aside from motion graphics, what can I request from Penji’s unlimited graphic design service?

You can send requests for infographics, logo designs, UI/UX designs, custom illustrations, and more than 100 design types.

• Do I need to submit a script or storyboard for motion graphics?

Not necessarily. While these help, Penji’s designers can provide creative direction aligned with your business goals and brand guidelines.

• Does Penji offer a free trial?

No, but we offer a 30-day money-back guarantee: you’ll get a full refund if you’re not satisfied with our service.