Graphic Design Services for Social Media: Why It Matters

Social media sites are powerful platforms to find brands. Datareportal reveals that social media is one of the best ways to find a brand. With millions of brands on social media, you need to stand out. A simple but effective way to do that is through graphic design. Don’t just settle for mediocre graphic design work. You need to work with professional graphic design services that create social media graphics. Read our guide below!

Importance of Graphic Design on Social Media

1. Establishing an Online Presence

One thing on your launch checklist is to set up your online presence. This includes signing up on social media profiles and adding your branding to these accounts. What matters now is that you claim your business pages by creating one for them. Then, you add a profile photo on social media, which should be your logo. If possible, add the banners or headers to strengthen your branding. Finally, post a branded graphic!

2. Finding Your Target Audience

Once you’ve set up your social media profiles and made your starter posts, it’s time to attract your target audience to follow your social media profiles. Graphic design is a company’s most significant asset to attract your target audience. You can customize those for social media use. Ensure that you maintain your branding across different social media platforms, and that your social media graphics entices your audience.

3. Promoting Your Products or Services

In this highly visual world, words aren’t enough to get one’s attention. Graphic design is a great way to promote or advertise your brand on social media. For instance, if you have a new product or service, you can announce it with a social media post. You can take it another step higher by publishing an advertisement.

4. Communicating Your Brand Message

Social media is now an essential platform to get your brand’s message across. How can graphics do that? You can do that by storytelling. For instance, you can tell your brand’s story one day. Then in another, you can tell a story of how you can resolve a pain point.

5. Showing Off Your Brand Personality

Graphic designs can show your brand personality visually. For example, you can utilize your brand colors and fonts to 

Types of Social Media Designs

• General social media posts
• Facebook post
• Facebook cover image
• YouTube thumbnails
• YouTube banner
• Instagram post
• Instagram story
• Instagram highlight reel icon
• LinkedIn cover image
• LinkedIn post
• Twitter (X) post
• Twitter (X) header

Why Are Graphic Design Services Important for Social Media Design?

1. They Understand Your Branding

When you find a graphic design service to work with, it will research more about the brand to understand it better and create custom designs. In some cases, it will enhance your current visuals to fit your brand and entice your target audience. Once a graphic design service knows what your brand is about, they can come up with design ideas that will align with your brand.

2. They Can Communicate Your Message

It’s one thing to tell your brand message to your world; it’s another to show it to your target audience. Graphic designers have the experience and skills to create compelling branded designs. They will have their process to ensure they observe graphic design principles and apply them to your designs. This way, your target audience can connect with your brand through visuals.

3. They Help Your Brand Look Professional

Publishing stunning designs on social media could get more traction and views. Graphic designers can help you achieve that by creating these graphics and helping your brand look professional! When you post professionally made graphics, your target audience will slowly trust you and connect with you more.

4. They Create Brand Awareness

Graphic designers will enhance brand awareness if social media is your main platform for connecting with your target audience. They can make graphics to pique your audience’s interest. It will depend on your campaign or content preference, and your designers can produce appropriate graphics. 

Graphic Design Services for Social Media Designs

1. Penji

If you’re looking for a reliable and trusted graphic design service and to request unlimited social media graphics, Penji should be at the top of your list. Penji is the ideal service when you post on social media constantly and have a high design demand for social media graphics! 

However, Penji isn’t only known for social media graphics. You can also request branding, marketing, and advertising designs. Plus, you can get illustrations, web designs, and motion graphics! For a flat fee for $499/mo, you can get the basics and more to supercharge your brand.

2. Twine

Another place to get graphic design services for social media designs is Twine. It’s a freelance site where you can submit your design brief. From there, designers can apply to your project, and you can talk to them. When you find the right designer, you can hire them immediately. You can choose the self-managed service where you talk to freelancers directly. This is for free. Meanwhile, you can choose the managed service where Twine experts will help you find the designers for your project! This is $139.99/project.

3. Behance

Behance is another place to find graphic designers for social media designs. You can search for a freelancer based on what you need. Then, you can message them to consider them your preferred freelancer. Another option for hiring a social media designer is to post a job. It’s free to post a job. However, you need to pay a platform fee. The fees depend on how much the payment is. According to Behance, here are the scaled platform fees:

• $1 to $500 payment – 10% + $2 flat fee
• $501 to $2,500 payment – 5.5%
• $2,501 or more – 3%

4. Workana

Here’s another freelance site to find social media graphic designers. Although known for developers and IT professionals, Workana also allows freelance graphic designers to be listed. You can create a project for free, which will attract the top talent to send proposals. Once freelancers flock to your project, you can select your ideal freelancer and start working with them immediately! You can post for free. Or, if you want to hire more freelancers, you can subscribe to Workana Max for $299/year.

Featured Image Credit: Shutter Speed from Unsplash