Keywords Everywhere finds that although display ads aren’t trusted by 53% of internet users, 59% of marketers believe that display ads work best as an awareness tool. It’s still worthwhile to invest in website banners to get further recognition. That said, you need engaging banner ads to get people to notice you. In this article, we list 12 website banners examples to inspire your business’s banner!
1. Canva
Here’s one website banner example from Canva. The company is known for its graphic design capabilities. However, Canva promotes its docs feature, letting users know you can do more than design in the app. Additionally, Canva uses a GIF to post its banner ad. This is an effective way of showing a preview of the feature.
2. Business Insider
It’s not uncommon for online publications to self-promote on their sites. Business Insider does that to encourage website visitors to become regular subscribers. It uses a simple design, using the company’s branding color motif. For instance, it uses blue for the price and call-to-action (CTA) buttons. Additionally, it seamlessly integrates the logo into the ad.
3. Adobe Illustrator
Adobe has various ads about its many applications, but one that caught my eye was this one for its Illustrator software. It promotes its new feature, “Objects on Path.” To anyone unfamiliar with the software it would be just a random feature. However, the company demonstrated how “Objects on Path” would look to a non-designer or non-illustrator by showing a “planet” and objects that orbit its path. Plus, it uses the path tool. Additionally, the design aspect uses visual hierarchy and a color palette pleasing to the eyes.
4. The Shelter Life Project
Pet lovers’ heartstrings will tug when they see this The Shelter Life Project ad. This ad encourages remote workers to foster pets if they feel lonely working from home. This also works for those who were used to working in an office and are missing their teammates. Regarding design, adding green to the graphic gives it more color, and the contrasting fonts make it engaging.
5. Tourism Authority of Thailand
Here’s a simple yet effective web banner ad from the Tourist Authority of Thailand. The graphic gives the audience a sneak peek of the New Year’s celebration in the country. The copy uses visual hierarchy, too, using colors on the “headers.” Plus, it tells people where they can stay to welcome the New Year.
6. SEMRush
Check out this ad from SEMRush. The SEO company is known for its colorful ads promoting its features. This time, SEMRush is enticing people to use its AI-powered software to automate their SEO efforts. SEMRush’s ad uses complementary colors, enticing users to view it. Additionally, they used orange for the CTA button, which can capture one’s eyes. Plus, they added a human touch to the ad by showing an actual person on their computer.
7. Intuit Quickbooks
Intuit Quickbooks is another company investing in web banner ads. One notable feature of its many ads is the use of the green motif. It helps with retention; you’ll know it’s Quickbooks before you see the logo. Additionally, Quickbooks uses app images to show its features to would-be users. Plus, they don’t miss adding the discount to persuade users to subscribe to the app.
8. Yves Saint Laurent
The luxury fashion brand Yves Saint Laurent (YSL) also uses banner ads to advertise its fragrance line, Libre. Like most luxury brands, YSL goes for a minimalist take on its advertisement. It’s simple because it piques one’s interest. For someone who doesn’t know what Libre is, people can click on the ad and learn more about the product. Plus, the imagery evokes the idea that its Libre fragrance can attract people.
9. Inc.
Here’s another online publication self-promoting on its website. Inc. Magazine hopes to convince its founder audience to subscribe to the Founder Bundle. The ad design shows where and how founders can read the latest articles on how to grow their business. Additionally, like SEMRush, it uses orange to entice one to view the ad. Plus, before its audience can subscribe, they know the inclusions, which are rare to see on an ad.
10. Merck
This ad is meant for a specific audience. Merck’s ad about cell freezing reagents is for scientists. However, the ad is engaging for non-scientists because of the color scheme and headline. One notable section in the ad is the CTA button since it seems out of place. However, adding it there could help scientists discover its programs and processes more. Plus, the background behind the copy points audiences to find more!
11. Harvard Business Review
Check out this simple banner ad design from the Harvard Business Review. Instead of convincing readers to subscribe, this ad persuades people to download its latest special report. It’s a straightforward ad informing people that it has a new special report. Plus, it adds the logo of its partner publisher: Wipro Fullstride Cloud. Plus, you can also see a visual hierarchy when you look from left to right since the elements appear diagonally. Overall, you can use this as inspiration when you need a simple ad design.
12. Spectrum
Our final ad comes from Spectrum, the internet provider, particularly its Community Solutions division. It is for landlords or residential building owners. At first glance, it encourages the target audience to create better value for its residents with better internet speed and 24/7 support. One thing to note about the design is the waveform, which resembles a spectrum of colors.
Getting A Website Banner Design from Penji
Did any of these website banners examples convince you to invest in ad banner designs? If so, you’ve come to the right place. Penji will help you design banner ads for your campaign. Penji can help create still and animated versions of your designs when you submit a design request. Plus, you can request other graphics to complement your campaign or enhance your branding. Whatever graphics you need, Penji will be here to help your business achieve your goals. To get started, watch a video demo on how Penji works on your designs!
