A coming soon landing page is more than just a teaser for your website. It is a vital tool to pique readers’ curiosity before launching your website. With that said, including a coming soon page on your website design is an important step in any pre-launch marketing strategy. In this article, you’ll learn more about coming soon landing pages, their essential elements, their benefits, and how to create one that effectively engages your audience.

Table of Contents 

What is a Coming Soon Landing Page? 

A coming soon landing page is a placeholder for a page that is under development. It builds anticipation for a product, service, feature, or website that has yet to launch. These landing pages usually include just a few pieces of information to pique customer curiosity about something.

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Key Elements of a Coming Soon Landing Page 

To effectively capture and engage visitors, a coming soon landing page must include these essential elements:

  • Engaging Headline. A clear description of your product or service sets the stage for the coming soon landing page. It should catch the visitors’ attention and convey the page’s purpose, giving them information about what to expect.  
  • Email Capture Form. A contact form enhances your coming soon page’s professionalism and brand image. It allows your visitors to contact you if they have concerns.
  • Countdown Timer. Remember to include a launch date to tell your viewers and potential customers when to return. A countdown timer can increase the excitement by showing the time left until the website launch. 
  • Social Media Links. Including social media links to your coming soon landing page encourages customers to follow your social media pages even before the launch. Likewise, it provides them an easier way to share information about your page and product launch. 
  • Captivating Visuals. To make your message easier to understand, you need to include stunning visuals. For example, you can show a teaser image of your product or a distinct background image to increase anticipation and excitement. 
  • Strong Call To Action (CTA). Don’t make the mistake of making your coming soon landing page a mere placeholder. Make it impactful for your business by using a solid CTA that signals visitors what to do next. This could include signing up for email newsletters, following social media accounts, or pre-ordering a product.

Why Do You Need A Coming Soon Landing Page? 

Here are a few of the benefits of creating coming soon pages for your business before its launch date:

Creates Brand Awareness 

Landing pages will soon build brand awareness by letting you introduce your brand, product, or service to the public. While it only gives a few details, it can help your audience anticipate the official release. 

By incorporating critical aspects like your brand logo, product name, brand colors, and other elements, these pages can help consumers recognize your brands and increase sales later on. 

Generate Leads

You can use the coming soon page to generate leads by adding a sign-up form to gather your visitors’ contact information for marketing and sales purposes. This will allow you to engage with prospective clients faster and drive revenue.

Improves search engine optimization (SEO)

A coming soon page can improve SEO by helping your new website get indexed by search engines faster. While domain age may not be the main factor, Google says the sooner you get your website indexed, the quicker you’ll get results. In addition, it allows you to use your target keywords to help a specific page rank even before the official page is launched.

How To Use Your Coming Soon Page For Marketing

The importance of a coming soon landing page depends on your business’s specific needs. If you plan to have a pre-launch period, you may want a concise landing page that acts as a short-term placeholder. But, if you need a strategic place for a longer pre-launch campaign, you may want to design a more detailed one. These are some of the uses  of a coming soon landing page for marketing:

Explain what is “coming soon.”

Tracking and analyzing data should be an ongoing process to ensure that your coming soon page remains effective.

A coming soon page is a marketing tool to generate excitement and interest in a new website or product. It also provides valuable insights into customer expectations and preferences. By analyzing visitor behavior on the coming soon page, you can gather feedback to refine your ideas, define your target market, and optimize your website’s design and content.

Build your pre-launch email list.

Your landing page for coming soon can help build your email list. Here are some famous email sign-up incentives you can offer:

  • Early bird pricing
  • Exclusive discounts or gifts for the first batch of customers
  • Entry into a contest
  • Valuable content
  • Behind-the-scenes access

A well-built mailing list allows you to engage with your audience before launch. This helps you gather valuable feedback and keep your brand fresh in their minds.

Encourage visitors to spread the word.

To encourage people to share your upcoming launch, offer them an incentive such as a discount code or giveaway entry. You can use a contest app like Gleam to reward visitors for sharing your page on social media.

The most effective Coming Soon pages create a “viral loop” by incentivizing visitors to join their email lists and spread the word about their launch.

2 Ways To Create Coming Soon Landing Pages

To create a free “coming soon” landing page, you can utilize platforms like Canva, Wix, or WordPress with plugins like SeedProd. You can design a basic page with a headline, visuals, an email contact or sign-up form, countdown timers, and other essential elements. Or leverage free Bootstrap templates, where you can design a basic page with a headline, visuals, a sign-up form, and a countdown timer without incurring any costs.

If you want a high-quality and professional-looking design, you must work with a designer who can create a captivating coming soon landing page for you. Penji has a team of skilled designers who can craft a visually stunning and effective landing page that fits your brand and goals. With Penji’s unlimited design service, you can get as many revisions as needed until you’re delighted with the final result.

Watch our demo video here to see Penji’s design process in action! 

Launching a website soon?

Entrust your coming soon landing page design with Penji!

Watch Quick Demo