Many businesses use animated commercials as part of their advertising strategy. Animated commercials allow brands to convey complex ideas and reach a wider audience. So, what are animated ads, and why are they effective? Read on to learn more about how you should explore the world of animated ads to boost business success. 

Table of Contents 

What are Animated Ads?

Animation brings commercials to life! These attention-grabbing videos, typically lasting 15-60 seconds, creatively promote a company’s offerings in a fun and non-intrusive way. Perfect for TV and social media, animation is a popular choice for brands to create memorable and engaging ad campaigns. The most common goals companies try to reach with advertising animations are:

  • Raise brand awareness. While other videos, like an explainer, target existing customers, animation advertising should attract new people and show your brand’s best qualities.
  • Conversions increase. Advertising animations are a perfect way to increase your business conversion on a digital market. Presenting your product to a broader audience on social media platforms, blogs, and other websites is the best option. 
  • Sales increase. Video content consumption has continued to rise over the years. So, the best way to promote your product is to create an animation ad and integrate it into other video content.
  • Product launch. Animated ads work best if you must present a new product to the audience. It can perfectly describe the product and list all its advantages to your existing and new customers.

Companies may reveal more about their aims, values, and goals. They offer their clients a better idea of who they are as a company, their values, and how they may assist them.

Common Types of Animation Used in Advertising 

Here are the top animation types that are effective in advertising.

2D Animation

This classic technique uses two-dimensional drawings to create characters, objects, and backgrounds. Often used for its cartoon-like charm, it’s a versatile choice for many brands.

3D Animation

This technology creates computer-generated objects that move freely in a virtual 3D space. These objects can be viewed from all angles, mimicking real-world movement. Once limited to films and games, 3D animation is widely used in marketing materials.

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Stop-Motion Animation

This technique brings objects to life frame by frame, similar to a flipbook. This meticulous process allows for a unique, nostalgic feel in ads.

Motion Graphics

This style focuses on animating graphic elements, text, and shapes. It’s perfect for adding visual flair and information to your ads, creating a smooth and engaging experience for viewers.

Whiteboard Animation

This technique uses simple drawing on a whiteboard to explain a concept. The visual storytelling creates a clear and engaging message for viewers, making it easy to follow.

By understanding these animation styles, you can choose the perfect approach to bring your brand’s message to life in a captivating way.

Learn from various real-world examples of animated ads to inspire you in your next marketing campaign. 

How Does Animation Help Advertise Products or Services?

Check out the following reasons to help you appreciate why animation changes the dynamics of advertising. 

To make your brand stand out

Animation ads can convey the essence of your brand and help it stand out from the competition. Likewise, it creates a unique identity for your product, where the best example is using a brand mascot. 

Incorporating bright colors in ads that align with your brand becomes your business’s identity, creating a strong memory in people’s minds.

To Tell Stories 

Storytelling is one of the reasons why brands have harnessed their power for ages to connect with target audiences. Brands create a more engaging and interactive experience by weaving storytelling into their content. Compelling stories become viral sensations, racking up social media shares and views.

To Build an Emotional Connection

Animated ads build a more robust connection between products or services and customers through emotional context. An emotional connection with the audience is a must to create a successful brand. Animation in advertising; do that. A solid emotional connection builds trust in clients, making them loyal customers for years.

To Engage and entertain

Unlike live-action, it lets companies bring products to life in imaginative ways, captivating audiences for longer. This freedom to innovate allows brands to implement truly creative ideas, pushing the boundaries of what’s possible in advertising.

Why Choose Animation Ads

Here are three critical elements that will make you understand that choosing animation in your ad campaign is a good opportunity. 

  • Captivate All Ages: Animation’s entertaining nature grabs attention across demographics, making it ideal for fun and educational messages. It transports viewers to fantastical worlds and creates endearing characters, leaving a lasting emotional impact.
  • Boost Conversions: Studies show animation on landing pages can increase conversion rates by up to 90%. This captivating format effectively convinces viewers and drives them towards your product or service.
  • Cost-Effective Marketing: Animation offers a budget-friendly alternative to live-action shoots. It eliminates location, crew, and management costs, making it perfect for innovative yet cost-conscious campaigns.
  • Memorable Brand Identity: Unique animation allows brands to showcase their colors and characters, fostering brand recognition and standing out from the crowd.

Conclusion

Animation in advertising is a powerful tool that has transformed the marketing landscape. Animated content’s ability to entertain, inform, educate, and emotionally connect with audiences is an essential aspect of advertising strategy. Now is the time to leverage the power of animated ads to establish your brand!