Transcription – [Fully Managed] Ray Nunez Ep. 80 – Podcast Highlights and Transcript

Concert Experiences

Ray: The first concert I ever attended was in Asbury Park, New Jersey. I was probably like 15, 16 years old. And I went to see, it was a really random group – it was Atmosphere, one of my favorite bands, and one of Bob Marley’s kids, I think it was Damian Marley, and Slightly Stupid. It was very three different crowds coming together for one concert. And it was a vibe. It was a really good time. So it was like three different groups. It was like reggae and hip hop and then like ska. It was just like three different demographics. But it was cool having everybody just like having a good time. It was like peak summer, so it was like a half outdoor venue. It was awesome. I think I got lucky with my first concert experience.

Daniela: That’s cool. How old were you?

Ray: I think 15 or 16.

Daniela: That’s pretty cool. My first concert was for a Mexican band. Well, they were a group. I don’t know if you’re probably not familiar with them. Their name was RBD.

Ray: Of course. Dude. So Mexicano, I’m Mexican. I live here right now. Of course I know. That is peak concert right there.

Daniela: It was my first concert. I was eight or seven years old. I was super young. I went to like a rich kids school for a little while before it got really expensive. So I would talk to a lot of like rich kids. And one of those girls, she got me like free tickets to this band. They were coming to El Salvador and she was like, “Let’s go.” And we went and we were like huge fans because telenovelas were really big at the time.

Ray: That is awesome. For anybody who doesn’t know, it was like a manufactured group, like off of boy bands. They were made in a lab, right? It was like five of them.

Daniela: Yeah. They had a TV show. They had clothes and makeup and they made music that was like, okay. But it was all over the place. It was peak early 2000s.

Ray: That’s great. I still sing those songs.

Daniela: Absolutely. My art.

Podcast Introduction

Daniela: So they were super manufactured, a marketing success though, which is a great way to get us started to the Fully Managed podcast. Everyone, welcome. You guys know the drill. My name’s Daniela, and I’m your host. Today we have a great guest, Ray Nuñez from Nuñez. Hi, how are you doing, Ray?

Ray: Excellent, excellent. Thanks for having me. Excited.

Daniela: I am excited to have you too. I actually don’t have a lot of Latino guests, so it’s great for me because I feel like we need more representation, more diversity, and I’m really excited to have you on the episode today.

Ray: Absolutely. This will be our first Spanglish episode.

Daniela: I like it. First Spanglish. So viewers probably will have to get a lot of subtitles.

Ray: We can get captions. We have the technology.

The People’s Agency

Daniela: So actually, the reason that I was really excited to have your agency is because obviously Fully Managed talks a lot about agency, marketing work, and we talk with a lot of business owners from that kind of sphere. But you were probably the first one that we were looking into where your whole shtick was kind of being inclusive. It’s called the People’s Agency, which I think is really cool. And just the whole thing of having this sort of anti-racist approach, being inclusive to different cultures and all of that really resonated with me. I wanted to ask you what made you want to give it that spin of making it inclusive and have this whole thing around it.

Ray: Absolutely. So the short answer is because it didn’t exist, right? That did not exist anywhere else. So my background is in design and marketing and fundraising. I worked in the nonprofit sector for a couple years and I realized the agencies that were out there, all the big players that everybody was fighting to get internships at when I was in school – one, didn’t look like me. We knew that. But they were not actually communicating to any diverse audiences. And if they were, it was performative, right? It was on our behalf.

I’ll give you an example. I remember watching a Super Bowl commercial when I was little, probably like 10-11, and it made all the rounds because it was bilingual and featuring Latino actors doing the thing. And I won’t call them out by name, I don’t want to get sued out here. But it was so disconnected, right? Like even the words that they used were straight Google translate in the form of an overproduced commercial.

It was so funny to see the advertising community at the time look at it as like, “Wow, how inclusive, the gold standard.” But I guarantee you, and you could check the receipts, nobody on that production team was Latino, nobody spoke Spanish, nobody understood the cultural connection. It was so cheesy in the form of mixing cultures. They had like Day of the Dead and then they also had piñatas and tacos and sombreros – all of the stereotypes put together. And I was too young to understand what that meant, but I’ve never forgotten that.

And as a son of immigrants, as an immigrant myself, growing up, I was always the unofficial translator. As I’m sure you have similar experiences, going to the grocery store or the doctors or the school and having to translate for my parents or other Latinos who weren’t processing the language at the time. And that always kind of empowered me like, this is my superpower, I can bridge these two worlds. And then I think I took it too literally and made a whole career out of it.

So now what we do is working mostly with nonprofits, foundations, folks in the social impact sector. And it’s all around multicultural, multilingual, and specifically focused on Latino audiences. Again, because there was nobody out there who was doing that.

Cultural Diversity in Marketing

Daniela: So obviously your main focus is Latino audiences, but I’m curious, do you work with other types of diverse cultures, or is it mostly with Latinos?

Ray: I think recently we decided to double down and we made a whole separate mini agency called Double A Impact that’s strictly focused on Latinos, but Nuñez, the People’s Agency as a whole, we’re across the board. Our team is super diverse. Different cultures are represented. We have people from all over the world. And that means that we are also culturally competent and understanding of different diverse cultures.

I’ll give you one example. A couple years back when the pandemic started, we were hired by the Department of Health to do a multilingual campaign. This is why it’s important to check a full scope before agreeing to something, because when they said multilingual, they used the term bilingual, and that’s two, right? So we defaulted to Spanish and said, of course we could do it. And then we get the full scope and they’re like, “Actually these are 22 different languages and dialects.”

I’m like, I can’t even name 22 languages. And of course it had like the budget of one language, right? So we had to figure out how to get folks on our team who can offer that lived experience perspective so we don’t pull a Super Bowl commercial and we actually use terminology that’s relevant.

It was stressful because we had to be so considerate and so inclusive of so many factors. But the results spoke for themselves. This was about getting folks to vaccinate and making sure that people are staying healthy. This was peak 2020. Having it be in all those languages for the first time made such a difference.

It didn’t just translate something over a caption of a video. It was posters and signs at bodegas and grocery stores and laundromats. It was targeted ads that were in Haitian Creole for a small zip code population that needed it in that language. It made such a difference to pay attention to that.

Language and Cultural Understanding

Daniela: I think a lot of people, not to criticize Americans, but a little bit – I feel like because a majority of the population in America who is not from immigrant descent doesn’t speak other languages, there’s a lack of realization that knowing two languages really changes your cultural perspective. Speaking a language is not just saying the words, it’s really understanding a different culture because it’s very embedded into a culture. Language change can really affect how something is perceived.

Ray: And we had folks who were like, “Why is the state wasting money on all these languages? Speak English.” We heard all the comments. Every video we posted on social media had a whole bunch of trolls and racists. But we understood that it wasn’t just about the ability to speak English versus another language.

I’m obviously bilingual, I’m bi-literate, but I have certain things in my head that I process in one language or the other. I count in English, but I’m thinking in Spanish. I’m thinking of music in Spanish, but I’m thinking of movies in English. It’s something that folks who only speak one language don’t even think about. My parents can speak it, they can write it, but they’d rather read it in Spanish – especially when it comes to legal information, health information, stuff that’s really serious. You don’t want to miss it or mistranslate it.

Daniela: My parents are the same. We moved to the US when I was about eight or nine. We were actually there for only a couple of years and then we moved back to El Salvador. But I remember when we were there, I didn’t speak any English at all because I had been living in El Salvador, so I spoke mostly Spanish.

My parents spoke English, but it was not their first language. So it started off with them being my translators, and I picked up the language super quickly because I was so young. I learned it really fast, and then I started becoming the translator for them at some point because I realized that I spoke it way better and way faster than they did.

Also, like you said, I realized that my parents for more important things – they could handle themselves in daily conversation and probably a transaction at the supermarket. But when it came to really technical things and more complicated things, especially as I kept getting older, I realized that they were just so much more comfortable with Spanish.

I feel like I think in both languages. I’m at my most comfortable when I’m just saying things, whatever language they come out in. If not, sometimes I have to think to get everything into one full sentence in one language, but if I can just speak, that’s where I’m at my most comfortable.

Ray: I love that. Now that I live in Mexico again, I’m facing the opposite where I defaulted to English. And now that I’m here, there’s technical stuff in Spanish that I’m learning for the first time. I’m very technical and understand a lot, but there’s certain words that you’ve just never heard in the US because you never had to – like a mortgage. That’s not something I just heard casually.

Daniela: I think I’ve also had my entire work life be in English, so I feel like I can handle myself in both languages, but there are terms where if you haven’t heard them, you have to sit and think, “What is that?” Like how do I translate SEO?

Ray: Exactly.

Moving to Mexico

Daniela: I didn’t know you were living in Mexico now. I thought you were in the States.

Ray: We moved here about two years ago. It was supposed to be like a six-month thing, and we fell in love with it. My wife is American. She’s Irish and Italian, from Jersey, and we lived in Rhode Island for the past 10 years. Most of our business is still operating in New England on the east coast.

But when we got here, we realized this is the window in time – we have two little kids, this is when we could really embed culture and embed values and embed language while they’re still little enough to understand it and process it. If we do this 20 years later, we might miss that opportunity to make it meaningful. So we said, let’s sell everything we have. Our work is remote anyway. Let’s just keep it going. And knock on wood, it’s been good. It’s been working.

Daniela: I love Mexico. I’ve been to Mexico a couple times. Every time I go I always just want to go back.

Ray: Come visit whenever you want. You got a place to crash here.

Daniela: That’s awesome. Which part are you in?

Ray: We are in San Miguel de Allende, so it’s in the state of Guanajuato. We’re about four hours west of Mexico City, four hours east of Guadalajara, we’re like right in the center.

Daniela: I’ve been to Mexico City and Acapulco mostly.

Cultural Identity

Daniela: I love Mexico and like you said, culture is very much embedded into you as a child. I think a lot of immigrant kids have that sort of identity crisis where “I’m not American enough to be here, but I’m not Mexican enough to be in Mexico” or wherever they’re from.

Ray: It’s the identity crisis. We all get it. It’s a whole thing.

Daniela: What makes you feel so separated from the Latinos from Latin America is that an immigrant child doesn’t understand truly what it is to be born in Latin America and have your childhood there. It’s that lack of shared reality. Which I think really gives that child that identity crisis because you still have the reality of living in America as an immigrant, which the Latino child is not going to be able to relate to.

Ray: A hundred percent. All my life growing up in a not very diverse place with not a lot of Latinos, let alone other Mexicans, I always had that feeling of not belonging. I thought that coming home – I was born in Mexico, I was born four hours from here – that it would be like an end to that feeling.

But now I’m an immigrant in my own country. I’m coming in with a totally different perspective of growing up, a perspective of doing business and politics and all that, because I didn’t have the lived experience here. So that feeling is never going to go away. And the moment I accepted that is when I could sleep at night and be comfortable.

Daniela: I totally understand that because I was pretty much like a nomad child. We moved around a lot in my childhood, and I still ended up living most of my childhood here in El Salvador, but then I moved away for college to Taiwan. Then I moved back two years ago. So it’s been the same reality of just always having to feel like an expat wherever I am because I’m always just a mixture of things. And like you said, you kind of just have to accept that and roll with it to find your inner peace.

Ray: The moment you start to overanalyze it – I have cousins in Texas and California, and even they had a totally different immigrant child experience in the US. I grew up in New Jersey with a bunch of Italians and Irish kids, and they grew up with other Mexican immigrants. So even that other side of the border experience in two different parts of the country was so different.

Diversity in Marketing

Daniela: It’s very different. So we just have to embrace that, which actually is why I think what you guys are doing is so great. America is such a melting pot of cultures with so many different people from all over the world having such diverse experiences. Not having diversity represented in all fields is morally and ethically wrong, but also you’re losing market because you’re only appealing to a very small portion of the people that are actually living in your area.

Ray: Exactly. And it’s not like 20 years ago when you might have the excuse of “it’s so hard to reach everybody.” We could do that now. We live in a digital world where your Instagram feed is totally different than mine. You can target ads based on your behavior and your location and your language. We could get so creepy in the segmentation that it’s not an excuse anymore.

This is a direct call out to all businesses. Anybody who’s like “it’s too expensive, it’s too much work, they don’t understand the value” – they’re never going to understand that a simple investment in broadening your audience is going to bring back all the returns. But also you can’t ignore it. Latinos are the fastest growing population. In New England, for example, you have your Haitian community, your West African community – they will continue to be more dominant in politics and business and in consuming. To ignore them is just putting your head in the sand. You’re not going to have the same audience forever.

Cultural Representation in Media

Daniela: And you’re not going to grow your market if you’re ignoring them and appealing to one certain audience. What you said about the speaking for you thing really resonates with me because a lot of times when I see projects that are not involving Latinos, but are using Latino culture, to me are so obvious just because of how disconnected they are from how it actually is.

I don’t know if you saw everything that happened with “Emilia Perez” lately.

Ray: Yeah, that’s messy.

Daniela: It was so bad. From a marketing perspective, it was really a failure of just not surrounding yourself with the right people. I watched the movie. It was extremely offensive. I think it was because it was obviously made from people who only understood Mexico from stereotypes, specifically stereotypes involving the sensitive topic that it was approaching.

Ray: I didn’t even watch it. This is completely tone deaf, not built for us by us. It’s honestly going to stress me out just watching it. I’m just going to protect my peace and let people argue on the internet about it.

Daniela: I watched it because I wanted to be able to properly critique it. When I saw it, I was like, this is horrible. It was torture. I feel that with the Super Bowl and other ads where a lot of these things are so over the top.

I’ve gotten marketing for my stuff from El Salvador with sombreros and Mexican things, and I’m just like, I’m not from Mexico. You’re just stereotyping me into this culture because you think that all Latinos are just walking around singing mariachi all the time.

Ray: Exactly. And neither are Mexicans. We’re culturally diverse. I have a funny story about that – I was on the radio one time in Rhode Island talking about some campaign we were doing. Rhode Island is heavily Dominican, a lot of Colombians too.

I was on the radio for maybe 10 seconds, giving my pitch in Spanish, and the guy takes his headset off and he’s like, “Papi, no, no, no, no. Nobody will understand you.” I was like, “What do you mean?” I’m speaking in my most proper formal Spanish. And he’s like, “No, dude. We’re hardcore Dominicans. They will immediately detect that you’re Mexican and it’ll be disconnected and they won’t do the thing that you’re trying to get them to do. Have us do it. We’ll record the piece for you and we’ll get the message out.”

And we did. That was a check for myself, who lives in this space and does inclusive work. This is my own literal bias around how I talk and say things. A simple thing like “popote” is what we say in Mexico for straw, but every other Latin American country has seven different words for straw. It gets even more segmented the deeper you go into it.

Daniela: We say “pajilla.” I know a lot of the Mexican slang because there’s a lot of Mexican media that we consume, but it’s weird – I can’t say it naturally, it doesn’t flow for me.

Ray: That’s how I feel when I hear “vosotros” – it makes me feel a certain way and brings me back to being in elementary school in the US and being taught Castilian, Spain Spanish, and being like, “No, that’s not right. I’ve never heard that before.”

Daniela: We use “vos” in El Salvador and Central America. For us, “tú” feels too proper. It’s so funny.

Ray: It’s weird, but like you said, these are nuances that someone who is not from Latin America is probably not going to understand or be able to adapt to if they’re not immersed in the culture. It doesn’t even have to do with professionalism as much as it has to do with cultural overall understanding.

My brother-in-law’s Puerto Rican, and anytime he says something that’s like a term I’ve never heard before, like “pasteles” – in Mexico, that’s a pastry, but for him it’s something completely different. It could even be offensive if you don’t know the cultural nuance between each language and country.

Daniela: It’s the same thing. I’ve learned a lot of Puerto Rican slang from Bad Bunny.

Ray: Exactly. Because of the boom that it’s had in the last few years, you kind of have to learn it to understand what you’re singing, unless you don’t want to know what this is or if you relate to that Bunny.

Daniela: I have a Puerto Rican friend that I always ask, “What does this mean?” And then she’s always like, “Oh, he’s trying to say this.” Okay, that makes more sense.

Political Climate and Inclusivity

Daniela: I think it’s great that you’re able to include all of that into marketing campaigns, because I haven’t really seen that, especially with American marketing, which is insane considering how much diversity there is.

What I am wondering is, have you encountered situations where you feel like there’s racism or pushback against inclusivity, where there’s a narrative that’s trying to get pushed that is a little bit less inclusive?

Ray: Oh yeah. I mean, it’s happening right now. We started our business in 2020, right before the pandemic. When we started, a lot of things had to adapt. This was the time of George Floyd, a lot more DEI language was coming out, and people were all in on inclusivity. And look what happened in five years – half of it was empty promises, half of it never really mattered, and half of it’s going away due to external forces.

Right now a lot of the conversations I’m having, especially with our nonprofit clients and partners who are afraid for their funding, afraid for the safety of their communities – they’re asking us, “Should we remove terms like equity and diversity from our website?”

We had one organization that we work with out of Boston that just straight up reached out to us, and this made me want to cry. They called me and said, “Hey, we do immigrant work, refugee resettling, and we just had to lay off all of our staff. We are totally financially volatile right now. A lot of the money we were getting were federal grants. Even our private donors are afraid to give us money because they don’t know what’s going on. So we had to lay off all of our staff and can you shut down our website? We’re going to delete our social media and can you help us remove us from Google?”

That’s the opposite of what we do. Our job is to shout you out from the rooftops, get you to the first listing on Google, build you a beautiful site and marketing campaign. And now you’re asking us to undo all of that and put you into hiding. That’s terrible.

That’s the reality of what some of our partners are facing right now. But on the racism side, on the deliberately ignoring and not being inclusive side – we’ve encountered that, and luckily we’re at the stage in our business growth where we can say, “Hey, we’re not a fit for you.”

If you’re telling us you don’t want to include certain communities or you don’t want queer representation because of whatever reason, we’re very comfortable just saying that’s not who we are at our core. There are plenty of other organizations who are happy to do whatever it is that you’re asking.

We’ve only gotten one truly ignorant, racist request – “We need you to do this performative thing for us because we messed up.” They did something that was damaging to a certain community, affecting people’s livelihood, and they wanted to apologize for it through a marketing campaign. But it was hollow, it was all spin, all PR. Could we do it? Of course we could, but that’s not what we’re in the business of. We’re not going to be out here lying to our people, lying to community, to make you look good. That’s just not who we are.

Daniela: And because your brand is also so intricately related to your Latino background, it would just end up being worse if you’re associating yourself with someone that has been insensitive.

Immigration and Current Political Climate

Daniela: To your point about immigration, I wanted to ask – with everything that’s going on in the United States with immigration, deportations, all of this politically, regardless of political affiliations, I imagine that it is affecting the industry a lot. I’ve seen this reluctance of brands to position themselves and put a voice out there to either defend or even be against it. They’re trying to stay neutral. What I’ve noticed more is brands just not marketing to that sector of the population, just muting it out because “we’re just going to keep deporting people.” I wonder what your take is on that, because I feel like it really is probably affecting everything.

Ray: It’s huge. That goes back to my point about how a lot of these initiatives were just hollow, artificial, performative. All those organizations – some of the big box stores and product giants – a year ago they were putting out “Somos Latinos” campaigns. Every summer they would have their Pride merchandise, and for Black History Month they would do this and that.

And what happened this February? They were silent. They haven’t done anything for Women’s History Month. They’re pulling back because they know they can and because they know they never really had to. It was strictly just to appeal to folks and look good, and maybe to quiet any people who might be upset at them not doing anything.

You remember 2020 – everybody was blacking out their profile photos and using hashtag George Floyd. Every single business, like dominoes, quickly reacted. They hired DEI leaders, they did all the things. And then when they realized, “Oh, this might not be helping our bottom line, but it’s the right thing to do,” they were very quick to backtrack.

So right now we have organizations who completely did away with their ESG groups, their affinity groups, their sponsorship of certain cultural events. All we can do as a neutral party is call them out – say, “Hey, remember literally a couple months ago?” And if they choose to ignore it, that shows who they are.

But it’s all over the place right now. Folks are just backtracking on their words, whether they want to or not. Some folks are just frozen in the fight, flight, freeze response. They’re just frozen and not doing anything. But we know that silence is violence. We know that if you’re not taking a position, you’re supporting whatever is oppressing folks. So all those companies who are choosing to put their head in the sand and ignore the whole thing – we know where they’re at, we know who they’re responding to.

Daniela: I’ve heard the advice of people saying it’s better to not position yourself because then you’re not going to upset people. But I think you’re going to upset people regardless of what you do.

For us, this topic is very deep because we are Latin American. I don’t know any Latino person that doesn’t have family that is immigrant in America or is an immigrant themselves. So it’s obviously a deep topic for people like us. I can’t sit there and be like, “Yeah, staying neutral is the right thing,” because for me, that’s not the right thing.

Ray: This is what’s going to get me beef from other Latinos – in this most recent election, this was probably the most splintered Latinos have ever been. We know Latinos are not a monolith, we’re diverse politically, socially. But we did see a huge percentage of Latinos shifting their affiliation to the right. And the main thing was “immigration is not a priority for me.”

So when certain political parties are focusing on immigration, they’re like, “Oh, it doesn’t affect me. Maybe I’m Puerto Rican and I have my citizenship by birth. Maybe I’m Cuban and I’m here legally. Maybe I’m Venezuelan and I have all of this taken care of because of asylum.”

What’s happening now – a lot of this is blowing up in our communities’ faces to remind them that they’re not protected, they’ve never been protected, they won’t be protected. You’re seeing Venezuelans get deported, you’re seeing Cubans get deported. You’re seeing Puerto Ricans who are getting stopped and frisked. You’re seeing indigenous folks, Native Americans getting stopped by ICE.

We’ve moved so far away from reality that all of those Latinos who were saying “Oh, it’s not affecting me” are now wondering when will it affect them and how. Because we all have a degree of separation to the issue.

Daniela: Recently Venezuela and Cuba were banned from entry to the country. And I don’t know if people from Venezuela and Cuba that are already in the States are going to get their green cards or citizenships revoked, because I know they’re doing that too – revoking citizenship for anybody, even international students.

I always thought international students and people who were in the workforce legally were not going to get affected because usually it’s a pretty solid defense of “I’m in school or I’m at work.” But we’re seeing that nobody’s safe anymore.

I think as a brand, you do have to position yourself because at the end of the day, that’s the type of audience that you want to have. I wouldn’t want people who support that to support what I do. But I feel like a lot of brands are just thinking more about getting the largest amount of people as possible, and it doesn’t matter.

Ray: When we started, we were not so vocal. We were actually super safe. I started this with my wife, and we were trying to just be a mom and pop creative shop – do a little bit of branding, a little bit of design, and work with the big brands. That was our goal.

We quickly realized the need is elsewhere – small businesses, minority-owned businesses, women-owned businesses, nonprofits. When we started to rebrand ourselves and really take a stance back in 2020, we had a lot of folks, even our peers, other marketing agencies who were like, “Don’t do that. Be careful. Watch that language – anti-racist, don’t lean into that.”

I remember being so insulted by it, but I laughed it off. I was like, “You don’t understand. We have the power to do that, and our nonprofit partners can’t.” They can’t do that. So in a lot of ways, we’re speaking on their behalf and representing a lot of the values that they can’t even show up with. They’re constantly masking their true selves, and we’re not going to lose grants. We might lose a client or two, and that’s okay because we were never meant to work together.

If you go on our site and you look at that and you feel a certain way, you just self-disqualified, and saved me a whole wasted scope that I put together for you, or a sales call. You immediately qualify or disqualify yourself.

Daniela: I think that’s great because not everybody can afford to speak up as much as they would like to. So if you are in a place where you can financially do that, where you are not afraid of the backlash, obviously not doing it is worse than actually doing it.

Ray: And not to bring us down to a serious ending, because this is a lot of fun, I love talking to you about this – but there are serious repercussions. I am about to go back to the US for some events in April, and now I’m concerned about what kind of optics that will be coming in. Even though I have my blue passport, my US passport, I have tattoos. There are a lot of things that might flag me.

Will it also flag that I have LinkedIn activity that’s constantly talking about the damages of immigration policy like this, or DEI work? Am I putting myself at risk? Those are the kinds of things that I’m very seriously talking about at the dinner table with my wife now. Because it’s not just us putting out a social media post about how we feel and our values. Now there are serious repercussions for it.

Daniela: It’s definitely scary. I also feel the same thing. I have opinions, but it’s hard to put them out there and have your face and voice related to it because you don’t know how that’s going to come back and bite you, especially when it comes to traveling, jobs, whatever it is. I totally understand where you’re coming from. It’s a lot different than if I were just a white person talking about it.

Ray: Exactly. Yep.

Closing

Daniela: I think that’s a very serious note to end this podcast on, because unfortunately we are running out of time. But it was great having you. I think we didn’t talk too much about marketing, but we had a great conversation anyway. Roy, before we end it, I do want to give you the space to promote anything that you want to. If anything that we spoke about today resonated with our audience, if anybody would like to work with you, the floor is yours.

Ray: I feel like I’m on Hot Ones, like I have to look at this camera and this camera. I don’t have a specific pitch. You can check out our website. We are the most hypocritical agency because we have no active content on our social profiles, no active content on our website. We’re in the trenches trying to support our partners. So sometimes we forget to put the oxygen mask on our own website and put up some new content.

But you can check us out at thepeoplesagency.com. You can check out aaimpact.com, which is a little bit more of our bilingual content. Follow me on LinkedIn – Ray Nuñez, you can find me there, I’m the first result. That’s really where I get to vent. It’s a big version of what we just talked about here. I do lean into marketing information there too, so if anybody really does want to hear some marketing hot takes, I got plenty of them there too.

Daniela: Awesome. I will be adding the links to the description of this video so that people watching can click and access them easily. Guys, you know the drill – subscribe, follow us, comment, share everything.

Thank you, Ray, for being here. It was so great to have you on the episode today.

Ray: Awesome. Thank you, Daniela. I appreciate you.

Daniela: I appreciate you as well. Guys, I will see you on the next episode. Bye.

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