[Fully Managed] Jasmine Partida from 100 Post System Ep. 97

Welcome and Introduction

Daniella (D): Hello everybody. Welcome to the Fully Managed Podcast. This is the podcast where we discuss marketing and business tips to help assist you guys in your business journeys. I’m your host, Daniella, and I’m Penji’s partnership coordinator. I’m joined today with a very special guest, Jasmine Partida from 100 Post System. Hi Jasmine. How are you doing?

Jasmine Partida (JP): Hi. Good. Thanks for having me on.

D: Thank you so much for being on the podcast today. I am very excited to have you. Very excited for our conversation and everything that’s gonna happen today.

JP: Yeah, me too. I’m ready to get into it.

Getting to Know Jasmine

D: To kind of break the ice a little bit and get our guests warmed up, can you tell us a little bit about yourself and what you do?

JP: Yeah. I’m a social media strategist. I help people with organic social media—anything that’s not paid is my specialty. I started in ’08, which was 17 years ago. When I started, it was the beginning of the recession. I saw a number of businesses close their doors. Social media was a way to find more people and get clients, even though no one really knew how to strategize for sales yet. It wasn’t taught in school or on YouTube yet—it was being created in real time. But we still had to make it work for clients. So I’ve always approached social media from a very sales-focused angle. I’m really passionate about helping small businesses—the ones that are the best-kept secret in their town. If more people just knew about them, they would flourish. Those are my people.

D: Yeah, they’re beautiful. When you find a really quality product or service that nobody knows about, you’re like, how is this not the most popular place ever?

JP: It makes me crazy. I’ll tell three friends, but I’m just one human.

D: Yeah. And who among those three is actually gonna show up?

A Story About Scaling

D: This might be a tangent, but bear with me. I went to college in Taiwan, and it was hard to find Latino food. There was this Colombian guy who started selling Colombian food from his garage. Me and the other Latino students were his best clients, even though we were a small group. Word of mouth helped him grow, and he eventually opened a restaurant. But once he scaled, I think it was too much. The quality declined, and eventually, the place shut down. I think he struggled with scaling.

JP: That’s actually something I talk about a lot. Scaling isn’t as simple as people think. I had a TikTok go viral around this topic. Just because you want more sales doesn’t mean your business is ready for it. If I send you a thousand people, can you handle them? Social media strategy includes making sure your internal systems can scale with your visibility. Too few customers or too many—both can sink your business.

When Virality Backfires

D: That totally makes sense. It’s like you get what you wish for, but it ends up hurting you.

JP: Exactly. One thing I’m known for is helping people go viral. The first time I did it was in 2014. Everyone was like, “Do it again next week.” That’s when I realized it wasn’t useful unless I could replicate it. I’ve studied viral content for over a decade now. People think going viral will save their business, but if it’s for the wrong thing or if they aren’t ready, it can break them.

Early Days of Social Media Marketing

D: You started in 2008. That’s wild. Social media marketing wasn’t even a thing yet.

JP: It wasn’t. I’d get hired to post on social media but wasn’t allowed in marketing meetings. No one thought social media mattered. I was an art major originally and worked as a scenic artist for theater. While waiting for paint to dry, I started helping marketing departments. That led me to social media. Being younger helped me adapt quickly compared to traditional marketers. YouTube and Twitter were the big platforms. Facebook business pages were just emerging. Instagram came later. What’s fascinating is the core formula for viral content hasn’t changed.

Elements of Viral Content

D: Tell me more about that. What makes something go viral?

JP: Every piece of viral content has four elements:

1. It’s relatable and creates emotional connection.
2. It’s easily understood in one glance.
3. It’s unique—something new.
4. It inspires action—commenting, sharing, etc.

Influencer Culture and Content Strategy

D: I feel like influencers changed how marketing is done on social. They found a strategy that works, even if they aren’t marketers.

JP: Yes, but it’s bigger than just influencers. New platforms, filming styles, and trends shape how we consume content. There are two types of algorithms:

• High visibility (e.g., TikTok, YouTube): shows content to strangers.
• Community-based (e.g., Instagram, LinkedIn): shows content to your followers first.

Influencers who succeed know how to navigate both. And brands have adapted—copying influencer styles to look less like ads and more like organic content.

From Influencer Vibes to Brand Success

D: That makes sense. Brands like Duolingo and Ryanair feel like influencers themselves now.

JP: Exactly. Social media has leveled the playing field. Small businesses can outperform big brands with the right strategy. Target, for example, uses mostly user-generated content because traditional ads don’t perform well anymore. Users want authenticity and entertainment.

Authenticity Across Generations

D: I think Gen Z especially values authenticity. Would you agree?

JP: I do, but I also believe it’s cross-generational. The 2016 election is an example—people of all ages were drawn to candidates who felt authentic. TikTok exploded because people want realness, and it delivered that. Even older generations are part of that movement.

Platform Differences and User Behavior

D: People talk a lot about not wanting to switch platforms. When TikTok faced a ban, users didn’t want to move to Instagram—it just didn’t feel the same.

JP: That’s because the platforms work differently. TikTok’s algorithm pushes new content to strangers, while Instagram shows it to your community. They serve different purposes. When Instagram tried to be like TikTok, people pushed back. Users don’t want copycat platforms; they want platforms to stay true to their strengths.

Keeping Up with Changes as a Business Owner

D: It’s hard for business owners to keep up with all these changes.

JP: Totally. That’s why I tell people: follow one or two trusted sources for social media tips—don’t overwhelm yourself. Track only what matters. Otherwise, you get stuck in analysis paralysis.

Camera Shyness and Showing Up

D: A lot of business owners don’t want to be on camera. Even my sister, who’s great at music, doesn’t want to promote her lessons because she hates video.

JP: I get that. I had a severe speech issue growing up and went through nine years of therapy. If I can do it, anyone can. Once you shift your mindset from “How do I look?” to “Who can I help?” it becomes easier. Someone out there needs to hear your message. They’re scrolling, hoping to find you.

D: That’s such a powerful mindset shift.

JP: Also, you don’t need to be on camera every day. In my 100 Post Package, I help people film just one hour a month, and we turn that into a full content calendar—clips, blogs, graphics. One hour is all it takes.

Overcoming Fear and Starting Imperfectly

D: That’s great advice. I had the same fears with this podcast. I didn’t want to mess up or say the wrong thing.

JP: That’s so common. I tell people to scroll back to their favorite influencer’s first posts—they started rough too. You can’t skip the awkward beginning. But the only way to improve is to take action. Imperfect action is how you grow.

D: Yeah, I’ve already noticed the difference from our first episodes to now.

JP: Exactly. It’s part of the journey. And if you have expertise and value, it’s a disservice not to share it. The world needs your message.

D: And you never know—your first post might just go viral!

JP: Happens all the time.

Final Thoughts and Where to Find Jasmine

D: That’s a great note to end on. Jasmine, this has been such a great conversation. You are so well-spoken.

JP: Thank you. Thank you for having me on. This was really fun.

D: Thank you so much for being here. I learned a lot from you. Before we go, I want to give you space to plug anything you’d like.

JP: You can find everything about me at JasminePartida.com. I offer my 100 Post Package where we create all your content in one hour a month, and I run Elevate University where I teach strategy for expert-level social media. My clients see an average 40% increase in sales from our organic methods. And I give away tons of free content on all my socials too.

D: Awesome. I’ll add all those links in the description so people can find you easily. Jasmine, thank you so much again. Everyone else, I’ll see you on the next episode.

https://www.linkedin.com/in/jaspartida/

https://jasminepartida.com/