![[Fully Managed] Ghazenfer Mansoor from Technology Rivers Ep. 66](https://penji.co/wp-content/uploads/2025/04/BLOG-IMAGE-Ghazenfer-Mansoor.jpg)
Welcome to Fully Managed
Daniela (D): Hello everybody. Welcome to the Fully Managed Podcast. This is the podcast where we discuss everything about business, marketing, and other cool tips to help assist you in your business journeys. I’m your host, Daniela, and I’m Penji’s partnership coordinator.
I’m joined here today with a very special guest, Ghazenfer Mansoor. I’m sorry, did I mispronounce that again? I asked you right before we started.
Ghazenfer Mansoor (GM): That’s perfect. Ghazenfer Mansoor.
D: Ghazenfer. Yeah, sorry. I don’t want to butcher your name, but very excited to have you on the show today. Ghazenfer, can you tell us a little bit about yourself, your background, what you do—just to break the ice, get us started, and acclimate our audience to who you are and what you do?
GM: Sounds good. Yeah. Thank you. Thanks for having me. My name is Ghazenfer Mansoor. I’m the CEO of Technology Rivers. We’re a software development company. We started as a mobile app development company but later on pivoted to more of a custom software development. Now, the majority of our focus is on healthcare.
We do other stuff as well, but most of the work is for the healthcare industry. So we do two things: one is helping startup founders, entrepreneurs, and product owners create innovative software products—SaaS, web, and mobile apps. Secondly, we help businesses in process automation. We help them improve their business operations through AI and technology.
As I mentioned, most of our work is in healthcare, where we assist health tech companies in developing HIPAA-compliant web and mobile products.
Why Healthcare?
D: Super interesting. And I think my first question is: how did you end up focusing primarily on healthcare? What brought you to want to offer software services to the healthcare industry as opposed to other industries?
GM: As they say, your customer drives the product-market fit in any business. In our case, our second customer was in the health tech space. It wasn’t solving a healthcare problem directly, but we were building their mobile product. That’s how we got into healthcare.
Through those referrals, we did more. One of our customers was working with Johns Hopkins University. They needed to build a HIPAA-compliant app, and they taught us about HIPAA. We didn’t know anything about it at first. Gradually, we started building our expertise in that space.
Now we have over 45 different applications in healthcare, and about 50% of those are HIPAA-compliant, both web and mobile. So it’s a natural transition based on experience.
Ideal Clients in Healthcare
D: At the moment, who are the people you’re seeing more of in terms of clients? Within the healthcare industry, it’s a really big market. Who do you think benefits most from your services?
GM: There are two types of companies. One is service businesses, where we help improve process automation. These are healthcare companies like home care agencies, usually with 70 to 400 people. They outgrow existing tools and need scalability and efficiency in their processes. That’s where we come in and help create tools to improve their operations and increase the valuation of their business.
The other type is health tech companies. These are healthcare entrepreneurs building healthcare products, and we partner with them to build HIPAA-compliant mobile and web products.
Integrating AI and Machine Learning
D: You also mentioned incorporating AI into your software development. How do you do this, and how does it benefit customers?
GM: AI is everywhere now and solving many problems. We started early by creating and training AI models to help our customers solve problems.
With tools like ChatGPT and generative AI, a lot of our applications are using generative AI. We’re not just using it, we’re also building products with it for our customers to sell to their audiences. We also use AI in our own business—for example, in testing applications, code improvement, and generating code from hand sketches to working web applications.
Some tools help with the conversion, and others we train ourselves to improve code quality. This allows us to bring more efficiency for customers. What used to take three months now takes about a month.
Pricing and Ideal Customers
D: In terms of finances, what does pricing look like for you guys? Are you helpful for small to mid-sized businesses, or do you cater more to mid-tier or enterprise-level companies?
GM: Pricing is always challenging because it varies from project to project. It’s like building a house: you can spend $100K or $5 million depending on your vision. Often, customers come with big ideas but smaller budgets.
That doesn’t mean they can’t build something—we help them by guiding the process. We call it the blueprint process. It’s like starting with a studio (usable product) and gradually building a mansion (full-featured product). On the services side, companies with 70 to 400 people are SMBs—these are our main clients.
On the product side, we typically work with companies from seed to Series A funding stages.
Developing HIPAA-Compliant Software
D: You also spoke about the importance of HIPAA compliance. What are the key considerations when developing HIPAA-compliant applications?
GM: We’ve built expertise in HIPAA compliance over the last 10 years. We have a solid internal process for building and testing HIPAA-compliant applications.
We also share a checklist on our website—one for building HIPAA-compliant mobile apps and another for web apps. There are different requirements: physical (which we don’t handle) and software-related like authentication, access logs, and more.
In mobile, the rules are even more strict because people carry devices everywhere, so data on the app must be secure in case the device is lost.
Client Awareness and Concerns
D: Do clients usually understand HIPAA compliance, or is there a lot of education involved?
GM: Clients always have concerns. Even those who understand HIPAA from an administrative perspective may not understand the software side. So they’re often more cautious.
Some clients want HIPAA compliance even without handling PHI, just to build customer trust. It’s definitely a valid concern.
Preparing for the Future of Tech
D: With all the new technologies emerging, how are you preparing to integrate them into healthcare software development?
GM: Software evolves quickly. It’s hard to catch up, even with a computer science background. With AI, so many tools and technologies are emerging. It’s a challenge for any tech company to stay on top.
We have TR Labs—our internal experimental labs where we explore new tools and build POCs (proofs of concept). That’s how we stay updated.
AI and Compliance
D: Do you think HIPAA regulations keep up with technological changes like AI?
GM: Yes, it’s a concern. A lot of AI uses public data. For healthcare companies, it’s important not to feed PHI data into AI models. That can cause compliance issues.
Education is needed at all levels—for clients, companies like ours, and developers. We recently had a webinar on AI and healthcare that went deep into this topic. I can share the link.
Customer Awareness of Software Problems
D: Do most clients realize they need software help, or do you often have to educate them?
GM: There are two types. Some already know the direction they want to take. But even they need help with the “how.” Like building a house—you might have ideas, but a builder helps you figure out what’s feasible.
Then there are clients who don’t know what they need. As Steve Jobs said, customers don’t always know what they want. So we guide them. Especially in process automation, we help identify where technology can bring efficiency and 10x their business. That guidance is valuable.
Standing Out in a Crowded Market
D: From a marketing perspective, how do you stay relevant in such a competitive space?
GM: There’s definitely competition, but HIPAA-compliant healthcare is a niche. That reduces, though doesn’t eliminate, competition.
What sets us apart is our working model. We do a lot of project-based work and have completed many successful fixed-price projects. That’s rare in tech because planning is hard, but we’re strong in solutioning and planning.
The Mobile App Landscape
D: You also do a lot with mobile. Are clients more focused on mobile or web these days?
GM: Mobile is evolving. We started as a mobile app company, and I’ve been in mobile even before iPhones and Androids. I built wireless communities for European companies and later joined a startup for mobile products.
I’ve seen the shift from native to hybrid apps. Now, people look for progressive apps or responsive web apps instead of only native downloadable ones. But mobile is still essential, and most of our referrals come from mobile work.
And while I’m on it—I’m writing a book on mobile app growth strategies, based on my 20 years of experience.
Final Thoughts and Promotions
D: That’s awesome! We’re nearing the end of the show. You now have the space to promote anything you want. If anyone resonated with what we talked about, where can they connect with you?
GM: We covered most of it. We work a lot with non-technical founders, which is a challenging but rewarding part. Many have never built products before, and we guide them to build it right the first time. That’s our approach.
D: I’ll be adding links to everything you mentioned in the video description. Everyone, I’ll see you in the next episode. Ghazenfer, it’s been great having you today. It was a privilege to talk to you.
GM: Thank you. Thanks for having me. It was good chatting, and I hope people get some insights from this talk. If there are any questions, feel free to message me. I can share my LinkedIn and website info.
D: Thank you so much, and I’ll see you guys next time.
