Design agencies like Penji consistently keep track of the latest trends in graphic design. Brochure design is no exception! A printed brochure remains relevant for customers and readers even if most people nowadays prefer digital copies. Are you looking for fresh ideas for your next brochure? Check out these ten standout brochure design inspirations to help you get started.
1. Use images to make an impression on your audience.
Let your images tell a story. Select visuals that reflect your brand identity and complement the brochure’s message. Feature your products prominently in your layout. Do you need inspiration? Explore professional brochure designs from Penji, such as the one above.
2. Combine different types of imagery.
Experimenting with various visuals, like icons, illustrations, or graphics, is also effective in brochure design. You can choose photos that align with your brand’s personality and aesthetic. Likewise, the combination of imagery creates a cohesive theme and reinforces your brochure’s intent.
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3. Create patterns in your layout.
Aside from adding eye-catching imagery, you can also establish patterns with your layout. Achieve this brochure design by creating patterns within your grid layout and alternating color boxes with imagery. Also, try applying a consistent filter to each image to enhance the visibility of the pattern.
4. Make icons your primary imagery.
Unlike watercolor illustrations or photos, icons can create a modern and dynamic look. Since icons are flexible and adaptable, you can adjust their colors and sizes to match your design preferences. To help you apply this principle to your design project, you can use the Penji brochure design inspiration above, which uses icons as primary imagery.
5. Experiment with exciting shapes and angles.
Lines, shapes, and angles can guide the reader’s eye through your design, creating a dynamic and engaging experience. For content that conveys an edgy, modern, or thrilling message, consider using diagonal lines and shapes to break up space and add a sense of movement.
6. Showcase a quote, slogan, or motto.
Quotes are a great way to communicate a message. Consider incorporating recognizable quotes to build a connection with your readers or use a specific quote to provide insight into your brand or business.
A carefully chosen quote or slogan can reinforce your brand’s message and create a memorable impression. It makes your brochure stand out from competitors. This strategy can also add a sense of credibility or authority, especially when the quote aligns with your core values.
7. Choose bold, impactful fonts and colors.
For this brochure design inspiration, the designer encourages you to use fonts that complement your branding. For a more professional look, opt for a traditional or modern font. You can explore the wide range of font possibilities for a fun and creative brochure design.
8. Use color-blocking.
There are various ways to structure information using design elements. Color-blocking is a method that utilizes complementary or contrasting colors to divide space into distinct sections. Using the chosen colors throughout your design ensures consistency. This approach differs slightly from our previous examples because this one demonstrates color-blocking across a cohesive design.
9. Layer images, text, and graphics.
Be bold and think creatively when designing your brochure. Experiment with unconventional approaches, such as overlaying shapes on a captivating, relevant photo. Ensure that imagery with important details remains prominent and easy to understand. Consider a collage-like approach as you layer in your creative elements.
10. Design with a motif, theme, or intention.
Design with a central motif or intention. We’ve emphasized the importance of cohesive design. You should design with a central theme or purpose, such as connecting words and phrases to tell a story. This creates a unified and meaningful experience for the viewer.
Brochure Design Inspiration Key Takeaways
The best design ideas are directly related to your brand, like the company logo and website. That’s true. However, brochures are also effective in drawing attention from customers. Here are a few proofs that brochure design is still relevant.
1. Brochures Are Your Gateway to Customer Connections
A tri-fold or standard brochure is often the first tangible interaction potential customers have with your brand. A well-designed brochure can captivate the audience and create a lasting positive impression. Imagine a beautifully crafted brochure catching someone’s eye at a busy trade show–that first impression can make all the difference.
2. Brochures Convey Your Company’s Values
Your brochure reflects your brand’s identity. It conveys your company’s values, mission, and professionalism through color schemes, typography, imagery, and print design excellence. The right design can tell your brand’s story at a glance, showcasing what sets you apart from the competition.
3. Brochure Delivers Information Effectively
Brochures are a powerful tool for communicating key information succinctly and attractively in each panel with photos and images. They can effectively present your products, services, and unique selling points in an easy-to-read and understandable format. By organizing information thoughtfully, a brochure can guide the reader through a journey, highlighting essential details without overwhelming them.
4. Creating Brochures Is Cost-Effective
Despite the popularity of digital marketing, brochures remain a cost-effective marketing and branding strategy. When designed creatively, they can yield a high ROI by reaching a broad audience and generating more leads. Printing in bulk can reduce costs, and a single well-designed brochure can be used in multiple contexts, maximizing its value.
5. Measurable Results
Brochures can also provide measurable results in a way similar to digital marketing. By tracking the distribution and response rates, you can evaluate the effectiveness of your brochure campaign.
Work with Penji for your Brochure Design
Penji is your one-stop solution for stunning brochure design inspirations. Our competent graphic design team creates custom brochures that perfectly capture your brand’s essence and resonate with your target audience. Why choose Penji?
- Unlimited revisions: Get the design you envision with our unlimited revision policy.
- Fast turnaround: Receive your designs quickly to meet your deadlines.
- Affordable pricing: Enjoy high-quality design services at competitive flat monthly rates.
- Expert designers: Get to work with our highly skilled design team.
Don’t settle for mediocre brochures. Let Penji help you create designs that stand out and drive results. Watch our quick demo video to learn more about Penji services.
