With the search engine optimization (SEO) arena constantly shifting, simply churning out website content stuffed with keywords is the first step to becoming irrelevant. And with artificial intelligence (AI) changing the game, it has become imperative to adapt to the changes, both in tools and trends.
Enter Adaptify AI, a tool that promises to automate SEO and reduce manual labor while boosting brand visibility.
In this Adaptify AI review, we’ll unpack its features, pricing, pros and cons, and everything else you need to know before you decide if it’s the right SEO tool for your company. Let’s get started!
Custom marketing visuals at a flat monthly rate
Leave your design tasks to the world’s top designers
What is Adaptify AI?
Adaptify AI is a platform designed to automate the SEO process. According to the website, the platform reduces manual labor in:
- Link-building
- Crafting a keyword strategy
- Building content plants
- Content creation
Since the platform allows users to put these tasks on autopilot, more time, effort, and energy can be devoted to other business tasks.
The platform takes pride in having 113k keywords ranking on Google, 45 average domain ratings for placed backlinks, and 438 client agencies over the past 30 days as of this writing.
With content management system (CMS) integrations, you can set up automated article publishing directly to the websites you’re managing.
Adaptify AI’s Dashboard
The platform offers a minimalist and user-friendly dashboard that’s easy to navigate. If you’re using an Agency Plan, you can add several websites to your dashboard. Meanwhile, you can only add one website if you’re using a Starter Plan.
To add a website, click the + Add Website button, paste your URL, and click Start.
Here’s what the dashboard looks like once you’ve added a website:
Adaptify AI Dashboard
Upon clicking a website you’ve added on the dashboard, the app will take you to its analysis page, which includes the Website Overview, Website SEO Performance, and Content Plan.
Website Overview
Under the Website Overview section, you can customize the website settings, including sections like:
- Website details
- Backlink settings
- Automated content
- One-click publishing
- Search console integration
You can also train AI for the website by encoding information, such as:
- Company strategy
- Customer avatar
- Competitor mentions
- Local SEO
- Source data
- Writing style
Here are the writing style settings you can customize for the website:
Adaptify AI Writing Style Settings
Website SEO Performance
Under the Website SEO Performance, you’ll find the Performance Details. Here, you can see the website’s SEO performance data sourced from your Google Search Console account.
However, it’s crucial to note that this tool only tracks keywords and content generated by the platform by default. To include all website keywords, you can click All Google Keyword Data.
Adaptify AI’s Website Performance Details
Content Plan
In the Content Plan section, you can set up the Keyword Clusters. As the name suggests, these are related keywords and phrases that revolve around the same topic. For instance, if your topic is cats, you can include keyword clusters such as “kitten care,” “cat breeds,” and “best cat food.”
You can also use the Smart Keyword Top Up tool, which uses AI and performance data to find keywords. I created the Keyword Cluster “Color Pallete” and then used the Smart Keyword Top-Up tool to see how it works. Here’s what it came up with:
Adaptify AI Sample Keyword List
As seen in the image, the platform offered a list of keywords and their Potential, calculated based on keyword volume, difficulty, and website domain authority.
Now, here’s where it gets interesting. Once you have Keyword Clusters, the platform will offer recommended articles. Each recommended article provides a set of keywords, article sources, and SEO strategy. The platform will also present headline suggestions, an article outline, and a glossary.
Adaptify AI Recommended Article
I generated an article with the title “Bullet Journal Bliss: Cool Fonts to Elevate Your BuJo Game,” and here’s what it provided:
Adaptify AI Sample Article
Considering it generated a piece with almost 2,000 words (along with relevant stock photos and infographics) in just a few seconds, it’s undoubtedly a time-efficient tool.
Adaptify AI Pricing
Now, let’s discuss a crucial factor for most agencies and businesses – pricing. Spoiler alert: it doesn’t come cheap.
The platform offers three plans. First is the Starter Plan, which costs $499 monthly and comes with unlimited article generation, unlimited keyword research, and up to six monthly backlinks for one website.
The Agency Plan, on the other hand, starts at $999 monthly for three websites. It includes everything in the Starter Plan and offers agency features like white labeling. The platform allows Agency Plan account holders to add more websites with top-up rates. For example, four websites cost $1,298 monthly, while five websites cost $1,597 monthly.
Adaptify AI Pricing
Adaptify AI also offers an Agency+ Plan, which comes with custom features and pricing.
If you’re unsure about committing to a plan, you can sign up for a seven-day free trial, which is available on all plans.
Adaptify AI vs. Hiring an In-House SEO Team
Given the features of Adaptify AII, can it replace an in-house SEO team? The answer isn’t so simple as both offer a range of advantages and disadvantages. Let’s look at the main differences between the two:
- Speed
Even the fastest writer in the world won’t be able to compete with the platform’s AI, which generated a piece with a word count of nearly 2,000 (and with images at that) in two minutes tops. With this speed, Adaptify allows users to scale their SEO efforts and remain consistent with content creation.
- Creativity
Speed is one thing, but creativity is a whole different story. Here’s a closer look at the infographics it generated for my trial AI article:
Adaptify AI Infographics
I tried to reverse-search one of the infographics, and Google didn’t find any image similar to it:
Adaptify Infographic Reverse Search
Even if it passes the plagiarism test upon quick inspection, AI-generated infographics aren’t exactly creative, especially if you compare them with images crafted by experts (like the top 2% of designers we have here at Penji).
- Cost
Hiring an in-house team costs a lot as it entails paying for salaries, benefits, and ongoing training. However, it’s crucial to note that an Adaptify SEO subscription isn’t exactly cheap compared to other AI tools that don’t offer comprehensive SEO features.
Whether it’s cheaper to subscribe to Adaptify or hire a team depends on the number of SEO tasks, the size of the team, and the tech stack budget.
The Final Verdict
Adaptify AI delivers on its promise to reduce manual labor in SEO. With its speed in content creation, backlinking, and keyword research, it’s definitely a great tool for:
- Agencies who want to manage a lot of websites on autopilot
- Businesses trying to ramp up their SEO quickly
On the other hand, it may not be the best option for:
- Brands that focus on producing personalized content that reflects the human context and creativity
- Small businesses with a limited budget
If you have the budget for a subscription but choose to produce personalized content for better engagement, you can still take advantage of the platform’s real-time performance data for better-informed SEO strategies.
