How to Hire a Brand Designer That Elevates Your Business

Introduction

Did you know that 94% of first impressions of a business have to do with design? Before clients read your product details or check your pricing, they’ve already assessed your brand based on the look. That’s why hiring the right Brand Designer is such an impactful decision in your business endeavors.

If you’ve ever questioned how to achieve the perfect look for your team, you’re not alone. Many small business owners fully grasp what their products and services entail, but when it comes to constructing the ultimate design, they find themselves lost. That’s why brand design services exist! The right person will present the professionalism you’re looking for and help you establish a branding identity with which clients will feel comfortable experiencing.

This post will look at what a brand designer performs and why you need one, as well as what to look for when hiring one. By the end, you’ll know how to identify the greatest potential person or team to help your brand shine.

What is a Brand Designer?

A Brand Designer is the creative who pulls your company’s appearance and feel together. They don’t just design a logo and move on; they carefully curate a visual system that is consistent with your brand throughout.

What Does A Brand Designer Do?

When you use a brand design consultant, here’s what to expect:

• Logo Design – one of the first aspects clients will see is your logo. A designer creates a logo encapsulating your business in a simple, memorable way. See examples at Why Penji Branding and Logo Design.
  
• Color Palette – Colors impact how customers feel about a brand and its perception. Thus, a designer chooses complementary colors that convey your message and attract the correct audience.
  
• Typography – Fonts convey how people interact with your information or services—playful shops may use bold, round fonts while law offices typically rely on sleek, professional prints.
  
• Visual Consistency – All components of design should exude that they come from the same company, from product packaging to digital realms.
  
• Brand Guidelines – This is a guide that explicitly states how specific colors, logos, and fonts can be used. Check an example of brand guidelines.
  

A brand designer makes sure that wherever someone encounters your business—from your website to your door sign, they present you professionally.

When And Why Should You Hire Brand Designers?

Should I even consider hiring a brand designer right now? The answer depends upon where your business stands and how it has already established itself.

If you are just starting, it helps provide a great foundation for customers to trust you better. If you’ve been in business for years, it brings forth a fresh face to allow you to feel relevant.

Benefits Of Hiring A Brand Designer

The benefits of bringing in a professional are plenty:

• Professional Appearance – Customers trust businesses that look professional. With a brand designer, they ensure your images are on par with your excellence.
  
• Curated Identity – Businesses don’t want a hodge-podge of logos and colors; they’ll want everything curated so everyone understands who they are.
  
• Better Recognition – Businesses with consistent designs help people remember them over time, as they’ll recognize their logos and colors instantly.
  
• Better Marketing Performance – When ads, websites, and social media posts look consistent (branding), they perform much better.
  
• Longevity Value — This isn’t something that works today but is useless tomorrow; this identity works for years as your business grows.
  

Therefore, if you want your business to look more professional, trustworthy, and memorable in people’s eyes, hiring a brand design consultant is one of the best things you can do.

What To Look For In Brand Designers

Now that it’s established that hiring a brand designer is essential, let’s cover what makes a great one. Not every quality designer has the same components; for example, some might be shorthand logo experts but incapable of understanding branding systems while others might be expert designers but lack proper communication skills.

Here are traits to look for:

• Quality of Portfolio – When reviewing past work, does their design portfolio match what you’re looking for?
  
• Experience Branding – Some designers focus on websites or illustration. Make sure your selection specializes in brand design services.
  
• Transparent Process – Ask how they operate—do they conduct research into companies and audiences before designing? See Penji’s creative design solution.
  
• Strong Communication Skills – You’ll be working closely with someone else so make sure they’re easily communicative and are open to new ideas with respectful communication.
  
• Consistency Among Projects – Check to see if there’s an overarching theme among past projects across platforms.
  

With these considerations in mind, you won’t end up hiring someone who isn’t right for your business.

How To Hire A Brand Designer

The process of hiring does not have to be complicated. Follow these steps to ensure you stay on track:

• Define Your Needs: Make sure you’re aware of what you’d like, are you looking for complete rebranding or just a logo?
  Research By Reviewing Portfolios: Platforms like Behance help designers seeking exposure and showcasing their talent. Dribbble and Penji are also places where one can access good quality talent.
• Inquire About Their Services: Do they just provide logos/jumping off points or full graphic design services including branding/web/marketing designs?
• Explore Their Process Information: The best designers will guide you through their process in sketching, research and finalization efforts.
• Compare Value Over Price: The cheapest solution might save you now but if it doesn’t pay off in the long run, you’ll wish you spent more.
• Trial Run First If Possible: Try a small project first before committing. Services like design as a service make this process easier.

Use these steps for hiring as your stepping stones without unnecessary stress.

Problems With Traditional Hiring Of Brand Designers

There can be a variety of pitfalls with traditional hiring:

• High Cost Of Agencies/Designers: Many branding agencies charge thousands for a thorough branding project. See Penji’s graphic design services agency for affordable alternatives.
  
• Less Consistent Quality Among Freelancers: Freelancers vary from amateurs to professionals. A dedicated graphic design team ensures reliability.
  
• Slow Timelines: Many agencies take weeks or months to deliver. With unlimited design service, projects are faster.
  
• Limited Revisions: Traditional models often cap revisions. With professional graphic design service, revisions are part of the package.
  

More recently, many businesses lean toward modern solutions like graphic design services, similar to Penji, that offer unlimited design requests for one flat monthly rate. You’ll have no guesswork and no surprise fees since you’ll work with the same person every time regardless of specific project requests while still learning it’ll be completed quickly with beautiful quality.

Conclusion

Your brand identity is far more than a logo; it’s how people perceive your entire business offering based purely on visuals. Therefore without question, a great Brand Designer will create that professional consistency and memorability so that people learn to trust you and grow sooner than later.

Don’t hesitate, check out the solutions offered at Penji today for easy-hire professionals who not only excel at creating professionally designed images but who also champion what your business needs every time to stand out.

FAQs

1. What’s the difference between brand design services and graphic design services?
Brand design services focus on creating your aesthetic identity; graphic design services involve ads, posters, and one-off images.

2. How long does a typical branding project take?
Most branding projects transpire over four to eight weeks depending upon the complexity of deliverable needs.

3. Do I need a full rebrand or just a logo refresh?
If your visuals felt outdated but your identity was solidified, a refresh may help; otherwise consider integrating full branding and design for uniformity.

4. How much should I budget for hiring a brand designer?
Price ranges vary; freelancers can go as low as $1K while name-brand agencies go above $10K; subscription-based services like Penji’s unlimited design service focus on flat monthly rates for ongoing work.

5. Can I use Penji for branding needs AND ongoing graphic design needs?
Yes! Penji allows unlimited requests from branding graphics through marketing/web designs under one subscription umbrella. Learn more at Why Penji.