Transcription – [Fully Managed] Amanda Rivera Ep. 77 – Podcast Highlights and Transcript

Daniella: Hello, everybody. Welcome to the Fully Managed Podcast. This is the podcast where we discuss marketing and business tips to help assist you guys in your business journeys. I’m your host, Daniella, and I’m Penji’s partnership coordinator, and I’m joined here with a very special guest, Amanda Rivera. Hi Amanda, how are you? 

Actually, have you as Amanda Rivera, but you just wrote Renu.

Amanda: Yeah, I got married. Yeah, it’s the same. R Amanda R.

Daniella: How are you, Amanda? It’s great to have you here.

Amanda: Doing good. I’m excited to be here.

Daniella: I’m excited to have you on the podcast today too. But before we sort of get started, Amanda, I want to give you the space to introduce yourself and tell us, and all of our viewers who are not familiar with you, who you are, what you’re all about.

Amanda: Totally. So, hi, my name is Amanda. I am a business systems mentor and fractional COO, and I’m all about helping you get the long-term impact and freedom you set out to get when you started your business through making your business simpler with team support and automations.

Daniella: Awesome. Thank you. That was a great, like I used to be a PR coach, so I have a master’s in corporate PR.

Amanda: Oh, that’s why you’re just like, so perfect.

Guess the Stat Game

Daniella: We got our 32-second pitch. I’ve talked to people who were like, “oh, you know, this and that.” And then, you know, they’re very professional, but they really struggled with the self-intro.

Before we start though, I do have, obviously we are gonna talk about amazingly great educational stuff today, but we do have a game prepared. It’s called Guess the Stat. So, Amanda, I’m gonna share some stats with you from our marketing industry. You know what we both work in and I want you to guess the correct number.

Amanda: Okay. Sounds good. I know that obviously I don’t know these by heart, so we’ll just see how I’m probably gonna mess up on these too.

Daniella: We’re gonna do a couple. So, here’s the first question that I have for you. This is the first stat. If a website takes more than three seconds to load, what is the percentage of visitors that will abandon the website or the page?

Amanda: I think it’s like 80 or 90%. I know it’s like really high number. Harvard Business Review did a study on attention spans and it was an alarmingly high number how quickly people will leave your website if it takes forever to load.

Daniella: Yeah, it’s 40% for three seconds. I’m guessing it gets bigger for more than three seconds, but yes, it is a very big number. Very, very terrifying, I think.

Amanda: Yeah, and I think it’s also different generations too, so I think older generations, they’ll stick around longer. So it depends on your demographic, but younger generations are like, “nah, I’m good.”

Daniella: Yeah. Now, speaking of younger generations, on average, how many times more engagement does TikTok generate compared to Instagram?

Amanda: I wanna say TikTok is gonna have a higher number than Instagram. Engagement. Let’s play with big numbers, 10x.

Daniella: So it’s two times. TikTok has two times more the amount of engagement than Instagram, interestingly enough.

Amanda: Any of these stats, that’s why I was guessing them like that. They’re completely new to me too, and like I work in marketing.

Daniella: Well, the stats are always evolving too, as platforms evolve as well. So it’s also not like a one size fits all type of thing. And I think we’re gonna do one more. So can you tell me what is the percentage of consumers that say that they have purchased something directly from a social media platform?

Amanda: Well through TikTok shop, I feel like that number has really increased and made people really comfortable with, especially with e-commerce. I don’t work in e-commerce, so I’m not gonna have this stat. I work with coaches and service providers, so let’s just say 70%, 60%.

Daniella: That’s the best one that you got. You got the closest to that one. It’s 55%.

Amanda: Oh, okay. Cool.

Daniella: Yeah, I got these from HubSpot. Apparently it’s 55% of consumers say that they’ve bought something directly from social media and I was thinking about the same thing when I saw it.

Amanda: Because I was thinking TikTok shop made it way more accessible.

Daniella: Yeah, because I feel like I don’t really purchase, I think the only two social media websites where I purchase things are TikTok and Facebook. Like Facebook at this point, at least for me, has become strictly for marketplace platform at all. And probably, yeah, TikTok shop, which is huge.

Amanda: I mean, everything is linked to like Amazon Storefronts and just like everything is on TikTok shops.

Daniella: Totally. It’s like a second Amazon. For real.

Amanda: Yeah.

Amanda’s Entrepreneurial Journey

Daniella: So, you did great with that, Amanda. Let’s get started with the podcast. Now I have some questions that I wanted to ask you, I obviously did my research on you. And the first thing that I wanted to ask you was about sort of your journey as an entrepreneur, as a business owner. You started this at a very young age, and you started this from kind of a darker place in your life, and it sort of came into what you do now as business. How have these sort of pivotal moments shaped your approach to being a business owner into life? And, you know, how do these moments take you to do all of this?

Amanda: Yeah, so in terms of when I started my business, I started in October, 2013. I also got married in October, 2023. So 10 years later.

Daniella: Wow. Yeah. So it happened the same month? Not to age you, but if you don’t wanna tell us your age…

Amanda: I’m 34.

Daniella: Okay. But I’m curious how old, so you were 24 when this happened?

Amanda: 23.

Daniella: Okay. 23.

Amanda: And then turning 35 June of this year, technically.

Daniella: As you get older, have you noticed, like you forgot your age?

Amanda: After 30, I’m like, I’m trying to remember my age. 35 in June, June 14th.

Daniella: My mom’s always like, “How old am I? What’s my birthday this year?” And I’m like, “Mom, you’re 60 something.” You’re like, “Exactly.”

Amanda: Yeah. That’s where I’m at. So, I started when I was 23. It started out as a blog. I had a death in the family. That was very shocking because it was somebody who was very young and it was unexpected. So it’s not like we planned for it or knew that she was going to be dying. But she contracted meningitis and went into a coma and she never woke up from it. And she was 22 at the time, my cousin Jessica.

And at the time I remembered and I said at her funeral, at the eulogy, you know, we wanna be able to say that we lived a full and expansive life. I was in my master’s program, just gotten out of it and kind of trying to figure out what I was gonna do with my career and my life. And the idea of being stuck in a nine to five job and not having as much time with my loved ones. Because when you’re in a nine to five job, it’s not just nine to five. It’s the commute to get to your job, and then it’s the commute to get home. And by the time you’re working through the week, you’re literally working your whole week away. And so maybe you see your family and loved ones on the weekends. Maybe you might see them very quickly before you eat and go to bed at night.

And we’re not all guaranteed a lifetime. That’s what I learned from her death. And I don’t want to go through life wishing I would’ve been able to spend more time with my family and loved ones because of work. So that’s where entrepreneurship started getting more interesting to me and kind of just went into it with curiosity.

I also couldn’t find a job, you know, I had gotten a master’s degree and like all this student loan debt and I couldn’t find a job at the time and I was like, I wanna do what I went to school for. So I just started asking people if they need like website or PR, like just random businesses. I was like, “I’ll even do it for free just to build up a portfolio.” And I just realized I really loved the flexibility of it. I loved getting to meet different people and I just fell into the gateway drug of entrepreneurship.

It’s like once you get that first paycheck, when I first got paid, I believe it was a $600 website at the time, I was like, “this is so cool. I got paid to do something on the internet.” And it just kind of grew and expanded from there.

And so what’s been core at the mission, and I’ve done different things along the path and tried different businesses along the path, but what’s been core at the mission is just making sure we have businesses that give us time freedom, and we’re able to put the impact, the mission-driven impact God put on our hearts to put out in the world. So whether I was doing SEO WordPress websites charging $600 for them when I first started out to PR coaching, branding coaching, and now doing business systems and fractional COO. This is the work I do. It’s helping people have simpler businesses.

The Reality of 9-to-5 Work Life

Daniella: I think it’s really interesting what you’ve mentioned specifically about working in nine to five. That might be a bit of a tangent, but it’s true. People don’t talk about how you basically not just spend those eight hours at work, it’s about four or five more hours of work from just… I mean, I remember working at, I’m working remote right now, but when I was doing office work, it was like I would open my eyes and the first thing in your mind is “I have to go to work. I have to get there at a certain time because I have a meeting at a certain time.”

You know, you are living basically for your job. You’re doing everything according to being able to be there on time. You’re dressing to look a certain way to fit into the office that you are working in, depending on the picture of that place. So like your attire, your makeup, just everything is around work. And that is what comes first and everything else comes second until you get out of the office.

Amanda: And then also if you are in a toxic work environment, then you’re ruminating and thinking about it over the weekend and you’re ruminating and thinking about it at night. And you’re getting the Sunday scaries, which is like you’re anticipating what you’re gonna be faced with inside of Slack or inside of the office on Monday.

So doesn’t mean that entrepreneurship is for everybody. I don’t believe entrepreneurship is for everybody. It takes a certain type of personality to be an entrepreneur and to go and get your own sales and go and get your own clients. That takes a certain personality, especially in the beginning. As you grow and scale, you could hire out more. But if entrepreneurship is on your heart, there are pathways to make it way more simpler and easier to maintain. And there’s so many amazing softwares out there that make running a business 10 times easier than what it was when I was coming into the game in 2013.

Evolution of Online Marketing and Social Media

Daniella: Totally. I mean, you were like a veteran. Maybe not from like, because I’ve talked to people who have been doing internet stuff since like the 2000s and that’s completely different. But I feel like 2012 to 2015 were kind of setting a basis or a foundation to how marketing was going to evolve. And personal brand businesses too. They were doing the baby steps of what was going to be now, you know, with YouTube coming up, it was kind of like the beginnings of Instagram. They were sort of studying the stage for how social media was going to be influential and kind of giving you an idea.

All of these platforms have changed. New ones have evolved, but I think you started at a time where everything was sort of starting to really gain traction and I think early 2010s was when people were starting to be less afraid of the internet. Because I remember being a kid in the 2000s, I wasn’t a kid in the nineties. I was too young for that. But I do remember in the 2000s, my parents were very wary of me being on the internet because they didn’t trust it. They were like, “well, you know, children shouldn’t be there.” And they had these horror stories of like I was gonna get kidnapped and murdered and all of these things.

And I think in the 2010s is when I remember that fear sort of went away. And with that fear you saw an influx of people and thus an influx of businesses sort of flocking towards the internet. Correct me if I’m wrong, that’s just my experience.

Amanda: Yeah, no, I definitely agree and I think I remember getting grounded for Penguin Chat back in the day. There was like a penguin chat, me and my brother and my other cousin were like, “you gave addresses away on Penguin Chat,” which we never did, but people didn’t really understand how it worked. My mom genuinely thought that me having a boyfriend on Penguin Chat meant that I was dating a 50-year-old man. I know, like mom, I don’t think 50-year-old men are playing Club Penguin.

Daniella: I know it was a lot of fun stuff. But I mean, I know that you obviously have sort of seen this change and evolution because I think once it started, it sort of just moved really quickly. You know, like we saw influencer marketing, affiliate marketing, really sort of, if influencer marketing was a thing before that…

Amanda: Oh yeah, it was a thing. Influencer marketing, I would say 2015, 2016 was when it started to get really popularized. With brand sponsorships it was a big thing.

Daniella: It was a big thing. I think if we were into influencers in 2016, remember it’s like also a lot of drama that started happening.

Amanda: Yeah.

Daniella: Like with the makeup community.

Amanda: With the makeup stuff. And they really just kind of like full glam. And it just affected marketing in a way because if you think about it specifically with the beauty community, whatever products they were promoting, whatever makeup, that like extremely caked look with the baking and all of that. That was our basis of “oh, this is what makeup is supposed to look like and these are the products that they’re using.” So I’m gonna go out and purchase them too, so that I can also do that look. And I can imagine it was probably really good for businesses to have these people promoting whatever brow product they were using or the blush or whatever.

The Millennial Thought Leaders Mastermind Success

Daniella: True. But I did wanna ask you, cause I know that you sort of created that Facebook group called Millennial Thought Leaders Mastermind in 2016. And that did really well. You know, it was very successful for you. It went viral and you had a lot of people sort of, it got featured in Forbes, BBC News, Business Insider, Huffington Post, all these different places. That’s huge and this is something I would love for your audience to really embody and hear.

Amanda: Timing. It was the timing of it. Facebook Live had just gotten released a couple of months before all of that happened. So when I got featured in Forbes and it was like “female marketer grows Facebook group and uses Facebook Live to grow it,” the BBC news journalist was Googling, so this is where SEO comes in was Googling Facebook Live. And so Forbes is gonna stack higher on Google than a regular person’s website. And so that’s where it kind of media stacked from there. So if you see a new feature on a social media platform, get really good at it and then pitch media on it and then you can get media stacking, especially when something’s new.

Daniella: That’s true. Yeah. I think that’s where a lot of people have seen success. Because I don’t think if you would’ve tried to do that again right now with Facebook Live it wouldn’t be the thing, but because it was a brand new feature and people were like…

Amanda: The BBC news article, I laugh at it like it was, the title was “The Risk and Rewards of Live Streaming.” Looking at it now, it’s so cheesy, but it was because it was new. For AI is new, for example. So any new features that pop up on AI, you could do something similar.

Daniella: No, totally. And I think what’s really interesting to me is that that has happened to, I think we saw a surge of creators becoming very popular as well as small business owners getting popularity on TikTok because they jumped on it in 2019-2020. It was still new and kind of cringey. I remember people were kind of judgmental about people who were doing TikTok and they’re just dancing to music. But they did the same thing that you did. They jumped into a new platform that was sort of emerging and they were able to make something out of that.

And a lot of people didn’t jump into it until they saw that it was popular and then it was like, “oh, okay, now it’s socially acceptable for me to do this.” Let me do it. And they were not the first ones there to sort of gain that traction, like you said.

Amanda: Yeah. When you’re first to market, you’re gonna get a lot of traction on whatever feature it is being first to market and just going really deep in it. So whether it is like a daily challenge to really become embodied in that new feature or do something unique or different with that feature. Don’t be afraid to be a little braggadocious about that and go pitch a media outlet what you did. A lot of times they’ll either say “no weirdo, back off,” or they’ll say, “ah, this is a cool, interesting spin on something that’s new. Let’s go with it.”

The Importance of Backend Systems in Business

Daniella: And I mean, I always say like, you already have that no, kind of said to you, right? Like, if it’s gonna be a failure that’s already guaranteed. That’s gonna happen, but you don’t have the guarantee of success. And you always have to sort of see where that takes you.

Amanda: And then I think the biggest piece too, and this is what actually led me into business systems and fractional COO work. So when I was doing PR coaching, something I saw over and over and over again is most businesses were not ready for PR. Most businesses were not ready to go viral. Most businesses were not ready for massive visibility because they didn’t have the backend systems prepared for that.

So if you don’t have different funnels or digital products, or scalable passive offers, if you get a lot of visibility or get featured in a big way, it kind of falls flat. Like you don’t make the most of that opportunity. So when you are pitching media or when you are doing podcasts or when you are going bigger in your content marketing, also do the operations behind the scenes work to hold the container of what you’re gonna call in. Like the difference between a puddle in the ocean is its container.

Daniella: It’s true. That’s really, really important. And I think a lot of people sort of struggle with figuring out that idea of where does all of this fit into. I think it’s just much information that we have nowadays. People just kind of get all of it at once and then they’re like, what do I do with this?

Amanda: Yeah, exactly. The biggest thing I would share in terms of what to focus on, I think that’s the hardest thing at any stage of business, whether you’re just starting out, or you’re a seasoned entrepreneur is knowing what to focus on at any given moment. Because there are a million and one ways to grow an online business. There’s a million and one ways to deliver services. You know, there’s only so many things you could focus on at a time and really grow and build it. And just being really crystal clear on what to focus on next is literally the difference between spinning your wheels for years versus growing and scaling.

Transitioning to Automating Business and Time Management

Daniella: Now, Amanda, I wanted to ask you because I think a big part of your brand and who you are was how you talked about, and we talked about this earlier in the podcast, that’s how you transitioned from that 10 hour work week, you know, just obsessive working to automating a business and kind of having a different kind of schedule. How were you able to adapt to that change? Because I think, in a way, I feel like even though we complain about the nine to five, we are also slaves to structure. We see way too many people who wanna sort of do that type of going off on their own and they just get overwhelmed by not being able to manage their time properly. And that kind of lack of a “you have to be there at nine and then leave at five” structure really makes them struggle.

Amanda: This is where the compound effect comes into play. So highly recommend reading the book “The Compound Effect,” and adding recurring tasks and recurring personal routines to help you acclimate and do the things that are gonna grow your business consistently.

So when we don’t have personal routines and when we don’t have recurring tasks in our business, we’re gonna flop and flounder depending on our energy levels. So if you are feeling gung-ho, “I’m gonna go all in in my business,” but then next week you’re having an energy dip and you’re doubting yourself and second guessing—if you have personal routines and if you have recurring tasks in your business, you have a more stable business because you always know what to focus on to grow your business, and you always have what you need to do your inner work to be available to do the action work.

So personal routines can look like having a mindset journaling practice every day, or exercising, or it can look like doing somatic practices and breathing exercises. Anything that gets you into a good feeling state. Reading your Bible or praying—doing your inner work first and then doing the actions that lead to sales and that lead to delivering high quality services to your clients.

So every business needs LNS that stands for leads, nurture, sales. Leads meaning how are you attracting people to even know that you exist, like in growing your audience. Nurturing is delivering on your services, delivering high valuable content to nurture your audience and help them get amazing transformations. And then sales is the actual conversion event that helps people go from, “hi, I’m following you, and you’re cool” to, “hi, I just bought from you and this is a really awesome program.” And so just making sure all three of those areas are pretty solid as you grow.

Finding Personal Structure After College

Daniella: That’s really interesting. I feel like that’s such a struggle for people too. It happened to me after college. I feel like I had lived with a structure that had been given to me my whole life, if that makes sense. You’re a kid and then your parents choose for you, until you have consciousness of mind till you’re old enough to remember stuff, but they’re still making choices for you.

And then you can make choices of like, “okay, I like ice cream,” choices, right? But I feel like overall my life, the way that my life was going had already been sort of set up for me, which was kind of like, you’re gonna go to kindergarten, then you’re gonna go to elementary school, and then you’re gonna go to high school.

And then from high school, I still feel like I automatically thought like, “okay, what am I gonna study in college?” And I didn’t really sit down and ask myself, do I wanna go to college? I just knew that that was the step that I had to take because society has established that as, for most people, that’s the next step that you’re taking, right? Like you’re gonna go and study something else and have a major.

And I kind of followed all of those steps without thinking too much about it because that’s just how I felt like my life had been set up to be. And then once I graduated from college, it was just like open space. What now? There’s no structure for me anymore.

And I know that this is kind of about my personal life, but I think it really impacts business owners because when you stop sort of being given that structure by somebody else and then all of a sudden it needs to come from you, it can be really overwhelming. Because then you’re like, what now? I remember having jobs and then thinking, “okay, but what’s the purpose of this? What am I doing with this job? Where is this taking me?”

Because I felt like I always had a goal when I was in school, which was to graduate or to go on to the next grade or get the next achievement. There was always something that I was working towards. But then once I finished that and I had the degree, I’m like, “okay, what now? What is the purpose of this job?” And I think that’s really important when you have your own business, which is what you were talking about, which is sort of like being able to give that to yourself so that you can actually be productive.

Balancing Freedom and Structure in Business

Amanda: That’s so good. I love how you use this example because that’s literally what a lot of us face, right? It’s this open, flexible, technically freedom. So the mindset that comes up a lot with my clients is wanting to grow the business and wanting to do the things that grow it and the personal routines, but also balancing the freedom aspect because you did go into business for freedom and for impact.

And so kind of balancing those two initiatives at the same time. Because if you work too much in the business, then where’s the freedom? And if you don’t work enough in the business, then where’s the impact? Because then you’re kind of just spinning.

What I’ve noticed has been really helpful is kind of breaking your day into three chunks essentially. And you can move these chunks around depending on your personal life and your different obligations and different experiences, but the chunks are personal, business, and relationships.

Personal is inner work, somatic work, exercising, making sure your cup is filled. Business is doing sales activities, delivering on the services you promised for your clients, and then working on how to make your business more efficient so you can get more done with less time. Those are the three questions you get to ask yourself each day.

And then the third category is relationships, which is pouring into your community. Maybe if you have a partner connecting with them and deepening with them, connecting with family and loved ones and social life, because you’re just gonna feel happier. We’re communal people. We’re a social species. We’re social creatures.

And so if you kind of break your day into those three categories, and even if it’s just doing one thing in those three categories a day, you’re gonna create a compounding effect of momentum and your life is gonna naturally optimize in a more positive direction because you’re filling up all these cups.

The Importance of Balance in Work and Life

Daniella: It definitely is. I think we don’t talk enough about, I feel like I talk on the podcast a lot about sort of actual strategizing with people like, “oh, like this is gonna do numbers for lead generation” and the sales funnel and those things are great. They’re strategies, but they’re so focused on just work. I think we don’t give enough importance to what everything outside of work needs to be in check, so that your work is also gonna be good.

It happened to me and my co-host on the podcast when we were taking way too many calls a day for filming. To the point where it wasn’t sustainable for us. We were filming at that point like, I don’t know, five, six podcasts a day with different people. I couldn’t even keep tabs of who was who. Who am I talking to right now? What do they do? What was this podcast about?

And I would be late for every call because I’d be finishing another one and then I’d have to jump into the next one. I don’t even have time to get up, go to the bathroom. And I have to talk in these podcasts. So my throat was dry. All of these things that were sort of piling up. And then we realized like maybe we shouldn’t be filming seven episodes a day.

Amanda: Okay.

Daniella: And then, you know, you do have to keep your personal life or your needs, your personal needs are just as important. You’re socializing with people, all of these things in check so that your work is not gonna be affected by it.

Amanda: It’s the sustainability factor, right? Anybody can hustle to seven figures. If we say that out loud, you might be going like, “Man, what are you talking about?” You could hustle to seven figures, but the reason why it hasn’t happened yet is you don’t want to hustle to seven figures. You don’t wanna be putting in 14, 15 hour days, not going to birthdays, not going to family parties, putting your health at risk just to hit a number that you might not be able to sustain once you hit it.

It’s like our bodies intuitively know if we can handle something or not. And so the work we get to do is building up our capacity to handle what we’re going after, right?

Dr. Susan Jeffers from “Feel the Fear and Do It Anyway,” that book, she talks about fear is just a limiting belief that you can’t handle whatever’s coming next. What I would build upon with that is most sales issues or most business issues is just the fear of can you handle what comes after the sale? So I could come up with a wild claim right now and get 50 people into a one-on-one program, but I would be burnt out with 50 one-on-one calls a week. And I would want to burn my business to the ground.

It makes no sense at the end of the day. And I’ve seen people do this and they’ve grown fast, but then they also hate their lives and hate their businesses and are going through crazy hire-fire freakout cycles because they don’t have the time or capacity to train and onboard team because they stuffed their calendars so tight.

So when you are growing and scaling your business, we just gotta keep in mind that we’re a full human and we gotta make sure we do have space for the other areas as we’re growing.

Daniella: I think that’s really important. It’s gonna be hell if you don’t.

Amanda: Yeah. Something I teach my clients is, don’t sell beyond your capacity. And if you do, then we have to kind of hustle it out a little bit for a while to build up the capacity of your team to take it on. But just do capacity audits before you go into a launch and go like, “Hey, I wanna hit 20 more people than I normally do in my mastermind.” Check your business operations and see if you can physically handle 20 more people. Do you need to bring on a support coach? What are the steps we need to put in place before we go after that goal? So that you can do it more comfortably.

Learning from Business Failures

Daniella: It happened to me. So I tried to do that. This is like what we’re, I’m gonna try to end it here, but I tried in college, I wanted to make extra money, and I figured, because I really liked baking, I was like, “I’m gonna start a baking business.” I was going to do homemade baked goods. I was selling brownies and cookies. It wasn’t anything special, but in my head I was like, this is a gold mine because everybody wants a snack and I’ll sell it so cheap.

It kind of was, it also was hell. It got so popular that I couldn’t handle it. I was one girl baking in my tiny oven in my apartment for a bunch of people. I had this lady ask me to make her an anniversary cake. And she had all of these sort of requests—I wasn’t even a professional baker, you know, it was just a hobby. So presentation was not even my best part of it, and she had asked me for an anniversary cake.

I ended up not delivering the cake, and I had to text her the day of the anniversary, like, “Hey, I can’t do it.” It was a terrible business. I felt so bad for her because she ended up not having her anniversary cake and I quit shortly after that. I just stopped doing it because I wasn’t even making money. When I put into perspective the amount of money that I was actually getting back from all of the time and investment that I was doing financially was just not enough for it to be sustainable for me.

I couldn’t do it, and I think it was just because I hadn’t actually thought it through. I was just like, “I’m gonna sell my brownies.” And so, like you said, I wasn’t prepared for the amount of people that were actually going to want it. And I didn’t have a life, you know, I just lived for baking. I ended up hating it. I legit stopped baking for about six months of my life after that.

Amanda: No, you can buy it at Walmart.

Daniella: It’s very easy for people to fall out of love with their mission and their work in the world.

Amanda: Not because it’s not their mission or work in the world too, but because they oversold their capacity and they might not have business operations support in place to help them navigate that capacity edge. Or the mindset, the inner mindset support you would need to help navigate different capacity edges.

And sometimes it’s just not the right thing. Sometimes the pricing is off, sometimes the packaging is off. But even if you just take one day, one day before you go into the sale to just evaluate those pieces, does the pricing feel aligned? Does the delivery packaging feel aligned? Is the why behind it something I really care about?

Before going into selling—that helps. You’re gonna keep growing, but you’re gonna grow more sustainably and there’s no shade on growing fast either, you know? Virality happens, sometimes we can’t prepare for things. But when you have the right tools in place, you can navigate those and having a lot of sales, that’s a good problem to have. You can navigate it and move through it.

Conclusion

Daniella: Obviously, don’t follow my example. I was, I was a 19-year-old dumb college kid. Um, well, we, yeah, we all learn. And, and like you said, I didn’t even think about everything that was involved. I just like was like, “I’m selling scissors on Instagram, guys.” Um, when I was doing websites, I literally had like a website that lasted for like a year and a half because I had no scope. I didn’t write in the contract, “This is the parameters of the website.” So they just kept adding more things and more things.

Amanda: Oh my gosh, no. Yeah. It, it happens to all of us. Like that failure.

Daniella: Yeah. If the lady for her anniversary cake is, is watching. I’m so sorry. I hope you’re in a—it was not a good day for me. Okay.

Amanda: Aww.

Daniella: But thank you so much Amanda, for being here. It was so great to have you on the podcast. Um, before we end it though, I do wanna give you the space to promote anything that you wanna promote. Um, plug anything, if anything that we spoke about today resonated with your, with our audience. The floor is yours.

Amanda: Awesome. Thank you so much. So, uh, thank you for having me on the show. Thank you to your audience sending them all so much love. Um, I do have a gift for your audience, so if they want a 30K launch prep kit. So this is Launch Prep kit has Canva templates and it also has, um, loom videos on how to set up different order forms and how to organize your social media content for your launches, um, and get like a social media launch up today, if that excites them. Plus it has different, um, launch strategies that have really worked for my clients for them to have 30K launches. If that excites them, I’m gonna drop the link for it, um, with you guys and they can grab that free launch prep kit.

Daniella: Awesome. Yeah. I will be adding these links to the description of the video. Thank you so much for the gift that you gave our audience.

Amanda: Yeah. Thank you guys. Thank you all.

Daniella: Thank you so much for being on the podcast today, Amanda, it was great to have you.

Amanda: Thank you for having me. This was really fun. Really fun.Daniella: Thank you. Have a great day, everyone.

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